In Indonesia's big cities, there always waste disposal problems, perhaps private waste disposal management company could fix this problems once and forever
2. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
2
2015
EXECUTIVE SUMMARY
Management : We operate this business with Raden Abdul Hafizh
Zainulloh as CEO and Hafiz Yeris Ananda as Vice CEO. We make company called
Bhakti Nusantara Garuda which is a private waste management company as a
solution for waste disposal management in DKI Jakarta. In the following years
our goals is actually joint venture with the government to ensure the efficiency
and stability of our business ,other options is we will open our shares then go-
public and become PT (Perseroan Terbatas).
Marketing : We promote our services by door-to-door method by our
marketers and weoffer our services to the head of local neighbourhood an ,we
also use our Waste Management Application as our main attraction. As a app-
based business we will integrate it with the latest technology and connect it
with the network as an independent application ,our interface will be eco-
friendly and customer friendly to provide energy efficient application and
create trustworthy relation between our company and customers. Our service
and its output is actually our marketing too, as a waste management company
we should provide the best services to our customers and ensure the output is
solving waste problem in the area ,if that two factors giving good signals ,it will
make our customers happy and remember what we have already done ,and
when the customers is happy they will share the news to their relatives or
friends, just like a web of marketeers but from our customer itself ,so basically
we create indirect marketing.
Finance Estimation: We estimate that we need 100,000,000 for cost and our
company will get 300,000,000 (monthly calculation)
3. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
3
2015
DESCRIPTION
Bhakti Nusantara Garuda is a Waste Management company that specialize in
cleansing big cities waste problems with professionalworks and provide
corruption-freewastemanagement actions. Using wastemanagement
application we connect ourself with our customers ,creating eco and friendly
environment. Our company is actually simple ,we collect wastewith local
garbageman , transportit into our factory , and process it become either
energy or another formof products or re-useit again ,whatmake us unique is
that we using inceneration , energy recovery protocol,and resourcerecovery
protocol rather than landfill ,becauselandfill is not an option for thesedays
wastedisposalmanagement. We also providean application to help our
customers always being connected to us ,with integrated connection and
freindly interface ,this application will help them in their process to clean
wasteproblem ,our help will be ready almostevery time our customer need it
,they only have to click it fromtheir tablets or phones or laptops and our help
of wastemanagement service will come at the promised time.
COMPANY STRUCTURE
CEO
Vice CEO
SecretaryII
Secretary Media&
Application
Organizer
Headof HRD &
Internal
Headof
Public
Relation
Headof CSR Headof Research
and Development
Headof Marketing
and Publication
Accountant
4. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
4
2015
PS : Please bare inmindthatour
revenue isnotonlycome from the
waste managementservice,the
productthat we create fromwaste
disposal managementcouldbe an
assetto be sell again.
SERVICES
1. We will clean the neighbourhood with local garbageman which is already
in contract with us;
2. The garbageman will collect the wasteand bring it into our company
local waste disposalcenter which is located in every district (bahasa :
Bank Sampah);
3. the collected wastewill be transported to our company waste disposal
management factory which located in Pulogadung IndustrialEstate, East
Jakarta;
4. In our factory the wastewill be incinerated to generate power for
electricity or being recycled and reused (Inorganic waste) ,whilefor
other wastewe will using the energy recovery protocolto generate
methane gas and other energy fromwaste(organic waste).
PRICE STRATEGY
Housing Complex : 15,000IDR/house(weekly)
Factory : 1,000,000IDR/building (weekly)
Special Occasion : Tentative
Revenue
Monthly : Rp 300,000,000
Yearly : Rp 8,000,000,000
Cost
Monthly : Rp 100,000,000
Yearly : Rp 4,080,000,000
Profit
Monthly : 300,000,000 - 100,000,000 =Rp 200,000,000
Yearly : 8,000,000,000- 4,080,000,000 =Rp 3,920,000,000
5. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
5
2015
MARKET ANALYSIS
These days ,Indonesia’s big city is dealing with waste problem which is
inevitable and seems never ended ,despite the hardwork of the government to
clean this waste problem but its still conquering most of our lease space in big
city ,no matter how many garbage truck or people get involved in the cleansing
of big city’s waste. According to DKI Jakarta’s Burreau of Administration the
total amount of waste that being carried to TPA (waste landfill) is 4,986.31
units while the amount of uncarried waste that being left in Jakarta
unattendedly is 611.92 units ,from the data we can conclude that the recent
waste disposal management is still in need of reformation and solution
because if we still left some waste in our big city even if its as small as park ,it
will affect the prosperity and welfare of our own city life. The solution is
actually not located in the amount of variables that being used to clean the
waste problems ,but in the productivity of labors and the techniques in waste
disposal management ,by enchancing and developing those two factors it
would be great enough to help the progress for cleansing big city’s waste
problem. Its time for Indonesia to open the chance for private company to
manage waste disposal problems ,because by doing so it will create a
competitive situation which will make a chain of action to enchance and
develop a reformation for waste disposal management.
LOCATION
We don’t have any office yet, but we will build our head office in Jalan Mh.
Thamrin Jakarta to promote our best company to local government and
investors. Our waste disposal management factory will be located in
Pulogadung industrial estate because its located far from housing complex and
any urban area but have a strategic place with many possible routes to ensure
the waste is being delivered to our Waste Disposal Management Factory
efficiently and preferably in-time ,withoutharming any citizens nearby ,also it’s
away from any flood and sea to ensure the waste wouldn’t harming
environment.
6. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
6
2015
MARKETING PLAN
We promote our services by door-to-door method and we offer our
services to the head of local neigbourhood and using our Waste Management
application as our main attraction. . As a app-based business we will integrate
it with the latest technology and connect it with the network as an
independent application ,our interface will be eco-friendly and customer
friendly to provide energy efficient application and create trustworthy relation
between our company and customers. Our service and its output is actually
our marketing too, as a waste management company we should provide the
best services to our customers and ensure the output is solving waste problem
in the area ,if that two factors giving good signals ,it will make our customers
happy and remember what we have already done ,and when the customers is
happy they will share the news to their relatives or friends, just like a web of
marketeers but from our customer itself ,so basically we create indirect
marketing.
7. Bhakti Nusantara Garuda
Waste Management Company
Raden Abdul Hafizh Zainulloh (120210140094)
Hafiz Yeris Ananda (120210140088)
7
2015
OUR ADVANTAGES
1. We use an integrated application which customer friendly and widely
connected
2. We havemany labours
3. Our wastedisposalmanagement is based on ISO14001accreditation
which ensure the sustainability of environtment
4. The 1stPrivate Waste Management Company in Indonesia
5. Provide100% clean waste management with eco-friendly output
6. Provideour own electricity for our factory with energy recovery from
waste.
COMPETITOR
Our competitor is PT Godang Jaya in Bantar Gebang , West Bekasi which is a
landfill company.