Weitere ähnliche Inhalte Ähnlich wie What You Need to Get Started (and Keep Going) on Social Media (20) Mehr von Rachel Yeomans (10) Kürzlich hochgeladen (20) What You Need to Get Started (and Keep Going) on Social Media2. Table
of
Contents
! Social
Media
Best
Prac3ces
Social
Media
Language
PlaBorms
! Rou3ne
! Tool
&
PlaBorm
Set-‐Up
! Publish
! Measure
www.astekweb.com
©
Astek
Consul3ng
2011
3. The
Social
Media
Process
! Start
Backwards
! Do
Your
Research
! Pick
Your
PlaBorms
! Declare
Your
Process
! Be
Accountable
www.astekweb.com
©
Astek
Consul3ng
2011
4. Before
We
Begin
Tradi3onal
Marke3ng
Public
Rela3ons
Editorial
Social
Media
www.astekweb.com
©
Astek
Consul3ng
2011
6. Start
Backwards
! What
are
your
goals?
! Not
just
your
business
goals
WRITE
THEM
DOWN
www.astekweb.com
©
Astek
Consul3ng
2011
7. Now
What
! Goals:
Pick
3
! Be
measurable
! Be
realis3c
! Be
flexible
MAKE
YOUR
NEW
LIST
AND
KEEP
www.astekweb.com
UPDATING
IT
©
Astek
Consul3ng
2011
8. Make
Sure
Others
Know
! Communicate
! Who
needs
to
know?
! How
oXen
should
they
be
updated?
! How
oXen
should
you
be
updated?
CREATE
YOUR
PHONE
TREE
www.astekweb.com
©
Astek
Consul3ng
2011
14. Search
Engine
Op3miza3on
! Google
Ad
Words
and
Keyword
Tool
! Adwords
Editor
! SEM
Rush
www.astekweb.com
©
Astek
Consul3ng
2011
15. Search
Engine
Op3miza3on
! Pick
your
final
keywords
and
commit
to
them
MEDIUM
-‐
LOW
COMPETITION
AND
BE
SPECIFIC
www.astekweb.com
©
Astek
Consul3ng
2011
19. What
PlaBorms
Are
Growing?
Image
courtesy
of
ComScore
www.astekweb.com
©
Astek
Consul3ng
2011
21. ASK…
Are
YOUR
partners
and
customers
engaging
on
those
plaBorms?
AND
Are
your
POTENTIAL
partners
and
customers?
www.astekweb.com
©
Astek
Consul3ng
2011
23. Before
You
Get
PlaBorm-‐Happy
Where
is
your
social
content
going?
And
does
your
website
show
it?
www.astekweb.com
©
Astek
Consul3ng
2011
24. Your
Website
SHOULD
Be
Here
Expert
Resource’s
Resource
Website
Webinar
Webinar
Social
Host’s
Social
Website
Media
Media
Audience
Online
News
News
Website
www.astekweb.com
©
Astek
Consul3ng
2011
27. Now
That
We
Have
That
Sorted
Out
www.astekweb.com
©
Astek
Consul3ng
2011
28. Facebook
and
Twier
Should
Be
Last
! Blog
! LinkedIn
! Google+
www.astekweb.com
©
Astek
Consul3ng
2011
30. PlaBorm
Set-‐Up
! Blog
! Wordpress
! Squarespace
! Blogger
! Tumblr
! Posterous
www.astekweb.com
©
Astek
Consul3ng
2011
31. Blog:
What
Your
Web
Developer
Needs
! A
URL
! Your
preferred
plaBorm
! List
of
plug-‐ins
! Access
to
your
website
design
template
! A
deadline
www.astekweb.com
©
Astek
Consul3ng
2011
32. Blog:
Wordpress
Plug-‐Ins
! ShareThis
! Akismet
! Google
Analy3cs
for
Wordpress
! Google
XML
Sitemaps
! Pla3num
SEO
Pack
! Yoast
! Wordpress.com
Popular
Posts
! Outbrain
or
LinkWithin
! Livefyre
! For
when
you
start
with
Twi8er
! WP
to
Twier
! Tweet
Old
Post
www.astekweb.com
©
Astek
Consul3ng
2011
33. Blog:
What
You
Need
! An
editor
! Writer(s)
! A
required
(and
realis3c)
editorial
calendar
! A
quick
Wordpress
tutorial
for
best
prac3ces
! Buy-‐in
from
upper
management
! Your
keyword
list
www.astekweb.com
©
Astek
Consul3ng
2011
34. LinkedIn:
What
You
Need
! An
updated
company
page
! An
updated
personal
profile
! Group
involvement
! Content
that
drives
people
to
your
website
www.astekweb.com
©
Astek
Consul3ng
2011
35. LinkedIn:
Update
Your
Company
Page
! Media:
! Profile
Company
Banner:
646px
x
220px
Careers
Company
Banner:
646px
x
220px
Products
Company
Banner:
646px
x
220px
Profile
Company
Logo:
100px
x
80
px
Mobile
Company
Logo:
50px
x
50px
Square
“Services”
icon:
100px
x
80px
(unique
for
each
service
listed)
Youtube
Profile
Video
! Copy:
! List
of
company
special3es/Keywords
<
45
characters)
List
of
Services
<
45
characters
Service
Descrip3ons
<
250
characters
Disclaimer
<
400
characters
(If
needed)
Profile
Video
Title
Company
Service/Products
Summary
Title
<
100
characters
Company
Service/Products
Summary
Descrip3on
<
400
characters
! Other:
! Recommenda3ons
from
clients
(by
invite
once
page
is
complete)
www.astekweb.com
©
Astek
Consul3ng
2011
41. LinkedIn:
Join
3
Groups
! Join
your
preferred
groups
www.astekweb.com
©
Astek
Consul3ng
2011
42. LinkedIn:
Join
3
Groups
! Ac3vate
your
preferred
sepngs
! Subscribe
to
daily
emails
www.astekweb.com
©
Astek
Consul3ng
2011
43. LinkedIn:
Join
3
Groups
! Contribute
to
each
group
by
pos3ng
a
status
update
or
commen3ng
on
posts
at
least
three
3mes
per
week
www.astekweb.com
©
Astek
Consul3ng
2011
44. LinkedIn:
Personal
Profile
Check-‐List
! Get
your
keyword
list
out
! Install
the
following
plug-‐ins
! Skills
&
Exper3se
! Blog
Link
by
Typepad
! Slideshare
(if
applicable)
! Box.net
www.astekweb.com
©
Astek
Consul3ng
2011
46. Google+:
Create
a
Page
! Create
page
using
a
company-‐specific
Gmail
address
! Create
necessary
assets
! Google
Cover:
940×180
! Google
Profile
Photo:
260px
X
260px
! Fill
out
the
appropriate
informa3on
! Update
the
page
status
daily
www.astekweb.com
©
Astek
Consul3ng
2011
56. Editorial
Calendar
Sepngs
! Sepngs
Tab
General
Calendars
! General
Time
zone
Automa3cally
add
invita3ons
to
my
calendar
www.astekweb.com
©
Astek
Consul3ng
2011
57. Editorial
Calendar
Sepngs
! Calendars
Details
Share
This
Calendar
No3fica3ons
www.astekweb.com
©
Astek
Consul3ng
2011
59. Finding
What
to
Post
! Start
with
your
content
! RSS
feeds
! Google
Alerts
! Google
news
search
www.astekweb.com
©
Astek
Consul3ng
2011
63. The
Publishing
Kitchen
Sink
! Analy3cs
! Listening
Tools
Dashboards
! Radian6
! Google
Analy3cs
! Sysomos
! Omniture
! SM2
! Webtrends
! CustomScoop
! Argyle
Social
! SproutSocial
Complete
List:
hp://bit.ly/stmjRF
www.astekweb.com
©
Astek
Consul3ng
2011
66. Argyle:
Set-‐Up
Checklist
! Social
Proper3es
! Analy3cs
! Rules
! Users
! Time
Zone
! Bookmarklet
www.astekweb.com
©
Astek
Consul3ng
2011
76. Social
Media
Policy:
Get
One
socialmediagovernance.com/policies
www.astekweb.com
©
Astek
Consul3ng
2011
77. Measure
Your
Results
and
Remember…
! Your
business
is
different
! Your
website
is
different
! Your
site
visitors
interact
and
transact
differently
! Choose
YOUR
goals
and
set
your
own
form
of
measurement
www.astekweb.com
©
Astek
Consul3ng
2011
78. Your
Analy3cs
! Google
Analy3cs
! LinkedIn
Insights
! Social
Media
Tool
www.astekweb.com
©
Astek
Consul3ng
2011
80. Are
You
Mee3ng
Your
Goals?
! Create
monthly
reports
and
compare
www.astekweb.com
©
Astek
Consul3ng
2011
81. You
Have
Data:
Now
What?
! What
Worked?
! What
Didn’t?
! Who’s
Doing
it
Beer?
! Declare
Next
Steps
and
Updated
Goals
(if
applicable)
START
THAT
BACKWARDS
PROCESS
www.astekweb.com
ALL
OVER
AGAIN
©
Astek
Consul3ng
2011
83. The
Social
Media
Mantra
! Have
goals
and
expecta3ons
! It’s
about
the
goals,
not
the
plaBorms
! Be
authen3c
! Be
realis3c
and
accountable
! Be
prepared
to
change
your
course
! Be
human
www.astekweb.com
©
Astek
Consul3ng
2011
84. Thank
You!
Rachel.Yeomans@AstekWeb.com
Twier.com/RachelYeomans
Twier.com/AstekWeb
LinkedIn.com/in/RachelYeomans
www.astekweb.com
©
Astek
Consul3ng
2011