Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have an unintended consequences and directly impact business outcomes, user experience, and customer retention. Join John Mandile, Acquia security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption. In this webinar, you’ll learn: - An overview of current performance challenges facing CIOs and web operators. - How Acquia uses a network of more than 120 data centers around the world to serve 5.5 million requests every second. - Best practices for optimizing the delivery of your site to save you time and money.

1. Need for Speed: How to Deliver Safer,
Faster Websites
John Mandile
Product Manager - Acquia Security Solutions

2. 53% of
visitors leave
a mobile site
that takes
more than 3
seconds to
load...
...and the
average time
to load is 15
seconds!

3. Today’s Discussion
– Why poor performance delivers
poor business outcomes
– What performance challenges are
facing CIOs and CISO today
– How Acquia can help keep visitors
from leaving your site!

4. Mobile usage
has higher business
impact than before
Expectations of
customers
are increasing
Your users are
expanding globally
faster
Factors Making Performance Critical and Challenging

5. Scale
Resilience and intelligence
combat the biggest and
newest attacks
Ease-of-use
Intuitive UI and API
enable agile configuration
and administration
Speed
Improve performance
through integrated traffic
acceleration and low-latency
security services
What our customers tell us they want

6. INFRASTRUCTURE
Unavailable Applications
Overloaded or unavailable
infrastructure stops users
from accessing applications
Slow Internet
Applications and API
Heavy pages and long
distances from the origin
slow down Internet
applications and APIs
Internet
Application
Mobile
Slow Mobile Sites
and Apps
Mobile clients introduce
performance and content
delivery constraints that
hurt user experience
Users
Customers’ Performance Challenges

7. The number of round trips to
establish a connection
The number of requests
Network throughput
(amount of data per second)
1
2
3
The size of the payload4
Distance from client to origin
(how far data travels)
5
What Impacts Network Performance?

8. With global users come
longer distances
Origin
Richer pages take
longer to load
More interactivity means
more round trips
Slow Web Pages, Applications, and APIs

9. Origin
Mobile devices are
less powerful More API calls to
the origin
Slower and
more erratic
networks
Slow Mobile Sites and Apps

10. Unplanned outages
and downtime
Heavy traffic can
overwhelm servers
Manual disaster-recovery
increases risk and
maintenance
Primary
Failover
Overloaded or Unavailable Infrastructure

11. Business Impact
Frustrated Users
Lower Engagement
Higher Bounce Rate
Lower Conversions
Poor performance drives poor business outcomes!
Impact to brand & reputation
Revenue
Customer loyalty

12. We can help!
Performance Features
of Acquia Cloud Edge
– Content Delivery Network (CDN)
– Website Optimization
– Add-ons

13. Edge CDN
We have built a global network designed to
optimize security, performance and reliability,
without the bloat of legacy technologies. The
result is a Content Delivery Network that is easy
to set up, more affordable, and performs better
than the competition.

14. Acquia Edge CDN Performance
Edge caches your content across our global network, bringing it closer to visitors from every region

15. Edge CDN
– Cache Levels
– Browser Cache Expiration
– Purge Cache
– Development Mode
–

16. CDN Feature: Cache Levels
Standard
● Static file extensions
● Include query string in the cache
No Query String
● Static file extensions
● Disable caching for any URL with query
string
Ignore Query String
● Static file extensions
● Removes query extension in cache
Specify how certain static resources are cached at the network edge
Bypass Cache
● Configurable through Page Rules
● Disable caching for specified Page Rule
URL
Cache Everything
● Configurable through Page Rules
● Override and cache ALL resources for
specified Page Rule URL

17. CDN Feature: Browser Cache Expiration
Optimize for your use case!
Longer expiration times means:
Faster page load time for repeat visitors…
...but slower cache update times when
resources change
Specify how long cached files remain in visitors’ browser cache
Setting browser cache expiration
1. At web server, set max-age and expires
to “respect existing headers”
2. With Page Rules per URL
3. Otherwise, defaults to behavior
specified at server

18. CDN Feature: Purge Cache
Purge Individual Files
● Expire a single file from
cache
● Other cached files are
unaffected
● Requires full URL
specification; wildcards
not supported
Remove all or select resources from Edge cache
Purge Everything
● Expire all cached
resources
● Cache rebuilt on
subsequent requests
● May increase
bandwidth utilization
Purge by Tag
● Group select resources
by tag
● Purge groups without
affecting untagged files

19. CDN Feature: Development Mode
No Need to Purge
● Witness immediate changes to your sites without
needing to purge and rebuild the cache
Automatic Shutoff
● After 3 hours, development mode will
automatically turn off
May temporarily raise bandwidth and resource
usage at origin server for duration of
Temporarily disable caching to observe development changes to your site

20. Web Optimization
Bring your users the best experience
as fast and as efficiently as possible.

21. Site Optimization Feature: Auto Minify
Before
Automatically reduce the size of JavaScipt, CSS, and HTML by
removing unnecessary characters without impacting functionality
After
//inline comment
function doSomething(a,b) {
return c;
}
function doSomething(a,b){return c;}

22. Site Optimization Feature: Image Compression
Polish
● Lossy and lossless
compression of images
● Remove unnecessary
bytes from images
● On average, reduce
image size by 35%
One-click image optimization capabilities without needing to touch code

23. Site Optimization Feature: Gzip Compression
Smaller files → Faster load times → Happier users
● Preferred standard in modern browsers
● May require configuration on origin server
● Applies to requests with “accept-encoding” header set for “gzip”
and “deflate”
Hardware-accelerated lossless compression of text-based resources

24. Site Optimization Feature: HTTP/2
● Requests are multiplexed -- parallelized loading of site
resources
● Decreased latency and improved page load times
● No changes to code required; one click configuration
change
Faster load times with the newest HTTP network protocol

25. 25 ©2016 Acquia Inc. — Confidential and Proprietary
Argo Smart Routing
(Bundle recommended)
Add-on to CDN and/or Protect
that improves Internet asset
performance on average of
35% by routing visitors
through the least congested
and most reliable paths
Load Balancing
Provides load balancing,
geo-steering, monitoring and
failover for single,
hybrid-cloud, and multi-cloud
environments, enhancing
performance and availability.
Firebolt
Ad networks can instantly
speed up and secure their
ads, resulting in happy
consumers and better
conversion rates.
AMP
Accelerated Mobile Pages
greatly increases the
performance of mobile sites.
Add-on ProductsEdge
China CDN (CDN only)
Add-on to CDN that allows
customers to have access to
the China network

26. Argo Smart Routing reduces Internet latency on average by 35% and connection
errors by 27%
● Smart Routing routes traffic across the fastest paths available, and maintains open, secure connections to
eliminate latency imposed by connection setup
● Smart Routing improves your SEO (Search Engine Optimization) rankings
Edge Argo Smart Routing
Argo

27. AMP (Accelerated Mobile Pages)
AM
P
Increased User
Engagement
View AMP-enabled
external content without
ever leaving your
website.
Secure Global Caching
AMP-enabled pages are
cached across 165 data
centers globally. They
meet strict AMP HTML
validation rules.
App-quick browsing
experience
Viewing AMP-enabled
content is up to 3
times faster.

28. Questions & Answers!
Start a conversation with your
Account Representative today
to learn more!
John Mandile
Product Manager - Acquia Security Solutions
Brad LaPorte
Sr. Product Manager - Acquia Security Solutions
Even more:
Technical Issues?
support.acquia.com
Want to learn about security?
https://www.acquia.com/
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