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Build the Deli,
not the Sandwich.
Lessons from the front lines of digital platform development.
May 8, 2019
Speakers Today!
MJ Johnson
Sr. Director of Product
Marketing, Acquia
Josh Hoekwater
VP Group Account Director,
Genuine
Luis Andrade
Director of Innovation, UL
To Deliver The Universal
Platform For The World’s
Greatest Digital Experiences
ACQUIA’S VISION
DIGITAL AUDIENCES DEMAND
ENGAGING EXPERIENCES
“To succeed in today’s digital environment, firms must
deliver smarter more customer-centric interactions that feel
like they were tailored for each user and his or her specific
set of circumstances.”
TRANSFORMATIONS ARE HARD…
DIGITAL ONES ARE HARDER
16% of organizations have implemented
successful digital experience strategies,
which means 84% have failed.
EXPERIENCE
FACTORY
MARKETING
HUB
OPTIMIZE
BUILD
OPERATE
Customer
Success &
Support
Services
–User Profile Mgmt
–Analytics
–Personalization Mgmt
–Machine Learning
–Journey Building
–Content Authoring
–Content Services
–Development Services
–Continuous Dev / Integration
–Deployment Services
–Cloud Management
–Platform Operations
–Security Services
–Content Services
–Team Governance
–Workflows (Dev & Mktg)
Acquia Experience Platform
IntegrationAPI
Endpoints&MartechIntegrations
OPERATORS
MARKETERS
DEVELOPERS
WHY COMPANIES CHOOSE
ACQUIA
–Open Source and Cloud-native
–Freedom to own your digital roadmap
–Innovation, agility, and speed-to-market
–Flexible deployment architecture
–Cost efficient
©
not the Sandwich.
Build the Deli,
Lessons from the front lines of digital platform development.
PLAIN TURKEY
COMPLEXITY
HAPPENS
Everything around you is a
lot more complicated now
Brand presence
and leadership
UL MARKS APPEAR on more than
22 BILLION
3OUT
OF 4
U.S. consumers are
FAMILIAR with THE UL MARK
of U.S. BUILT ENVIRONMENT
AUTHORITIES trust and
accept the UL Mark
88%
GLOBAL CONSUMERS
annually with safety messages
2 BILLION
UL has supported a
CENTURY OF INNOVATION
from electricity to nanotechnology
WORKING FOR A
SAFER WORLD
since
1894
products globally
UL reaches more than
UL WORKS TO PROTECT THE MARKET FROM COUNTERFEIT GOODS from life jackets to hoverboards,
we assisted in seizures of more than 2.2 MILLION PRODUCTS bearing a counterfeit UL Mark
Science and
global expertise
UL operates
in more than
143COUNTRIES
20
and across
more than
INDUSTRIES
UL HAS ENHANCED TRANSACTION SECURITY FOR:
500+ banks
20+ payment
schemes
60+ mobile network operators
50+ governments/
transport operators
ORGANIZATIONS in
OVER 10 INDUSTRIES
UL software is used by
10,000+
1,600
standards defining safety,
security, quality and sustainability
UL has helped to set
MORE THAN
UL’S SUSTAINABILITY CERTIFICATIONS are referenced in
sustainable product specifications or
purchasing guidelines around the globe900+
UL SERVES
Fortune 500 companies
OUT OF1 3
SUDDEN Over the
GROWTH Last 15yrs
NEW BUSINESSES
ACQUIRED OVER
FORTY
FROM 7K TO over
14K employees
>1 ACQUISITION
A MONTH
FROM 300 MILLION TO ALMOST
2 BILLION
IN REVENUE
SUDDEN
GROWTH
Complexity
Happens
CONFLICT OF
INTERESTS
Our divisions
went ‘rogue'...
CLEANING THE MESS
WEBSITES
275
SOCIAL CHANNELS
140
OVER 200K WEB PAGES ACROSS THE ENTIRE DIGITAL LANDSCAPE
300
SUB BRANDS
over
WHAT ARE YOU
HUNGRY FOR?
Find a common thread
“Branded” (shared / public spaces) (individualized / private spaces) “things”
THE NETWORKED
KITCHEN
THE NETWORKED
KITCHEN
Governance
ONE
UL
Content centers:
News & Events
Knowledge
Offerings
Resources
Help & Support
Enterprise view
Purpose driven channels:
Regional
(country/location)
Topic
(industry/theme)
Audience
(community)
Activity
(event, campaign, program, project)
Experience
(goal, action, journey)
Targeted view Satellite sites
Shared technology
Amplifying Networks
Offerings
News
Events
Resources Knowledge
Help
Tools
C.A.P.E. - Create (once) Anywhere, Publish Everywhere
THE NETWORKED
KITCHEN
CAPE
THE RIGHT MIX OF
INGREDIENTS
X
How to design a
modern kitchen
Full-service
Digital-first agency
Best-in breed digital experience
platforms
Acquia-certified developers
Acquia MVP & Drupal 8
Grandmaster
BUILDING
A VISION
Signature sandwiches
and beyond
ON ORDER Operationalizing a vision
HACKATHON
HEAD TO
HEAD
A very simple
proof of concept
Cloud Site Factory
LOCATION A vision for the platform
Lift Content Hub
QUALITY Regardless of the complexity
our approach is the same
CRC
Commercial Resource Center
CONFIGURE AN
EXPERIENCE
You know that you’re visiting a
UL-owned experience
TOPIC AUDIENCE REGIONAL CAMPAIGN
THE MENU
Customization
Different businesses have different
needs, goals and experiences
Lettuce
Salad
Garnish Wrap
Garden
Juice
Ingredient
The Sandwich Deli
is Ready!
WE ALSO STILL HAVE
TURKEY SANDWICHES!!
©
QUESTIONS?
©
THANK YOU!
Luis Serpa Andrade - luis.andrade@ul.com
Josh Hoekwater - jhoekwater@wearegenuine.com
MJ Johnson - mj.johnson@acquia.com

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Build the Deli, Not the Sandwich: Lessons of Digital Platform Development