Today, digital technology leaders and their IT teams are facing mounting pressure to meet demand for the creation and management of digital experiences (i.e. websites and beyond), driven by new business initiatives such as digital marketing campaigns, global branding, and security and compliance standards. In addition to executing ever-growing site delivery requests, IT teams are pressed to accommodate internal requirements for content flexibility, cost efficiency, and continuous multisite performance - often causing conflicting obligations. To meet expectations, for both quantity of sites delivered and quality of service, digital IT teams must re-evaluate their approach to site management and process governance. They must evolve their technologies and services, and make the necessary changes to become a ‘center of excellence’ for their organizations. In this webinar, we will cover the following topics: - How to transform your IT digital team from a “bottleneck” to a trusted service provider - How to implement a site governance strategy across your organization - Best practices for expediting website development and delivery

2. 5 STEPS TO DELIVERING
MANY SITES, LOWERING
COSTS, AND IMPROVING
GOVERNANCE

3. AGENDA
● The “What” and the “Why” of Governance
● 5 Steps to Centralization
● Examples of success

4. THE
“WHAT”
AND THE
“WHY”

5. WHAT’S THE PROBLEM?
(How to tell if your site delivery process is broken)
Can’t get
sites spun up
fast enough
Your sites
lack brand
consistency
Updates take
too long and
are risky
Your IT digital
team can’t
innovate and
improve user
experience
Skyrocketing
costs

6. Time to
Market
Brand
Consistency
Security &
Compliance
Ability to
focus on
innovation
Cost
Savings
BENEFITS OF A CENTRALIZED MODEL

7. 5 STEPS TO CENTRALIZATION
1. Identify and create a digital governance team
2. Current, future, gaps assessments
3. Create a site governance model
4. Create a governance process
5. Key components of governance platform

8. DELIVERY
OPERATIONSASSEMBLY LINE
Digital
Governance
Team
Site
Owner
Site
Developers Site
Architect
Site
Support
Platform
Admin
Platform
Architect
Site
Engineers
Digital
Business &
Platform
Owners
Digital
Product
Owner
Digital
Delivery
Manager
Digital
Operations
Manager
Digital
Architects
GOVERNANCE
CENTER OF
EXCELLENCE
1. IDENTIFY AND CREATE A GOVERNANCE TEAM

9. 2. CURRENT STATE ASSESSMENT (PART I)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
CURRENT STATE

10. 2. CURRENT STATE ASSESSMENT (PART II)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
FUTURE STATE

11. 2. CURRENT STATE ASSESSMENT (PART III)
Plan Develop Deliver Govern
PEOPLE
PROCESSES
TECHNOLOGIES
DATA/INFORMATIO
N
METRICS
GAP STATE

12. 3. CREATE A SITE
GOVERNANCE MODEL
– Digital Site - Standard Model
– Digital Business: Content architecture and components
– Digital IT: Site architecture and components
– Define the specific policies and principles
– Digital Marketing: Customers, content, consistency
– IT Digital Technology: Standards, SLA, security,
changes
– Corporate Digital: Standards, compliance, consistency
CORP
Content
Model
Policies
SLA
Site
Spec
BRAND
Content
Model
Policies
SLA
Site
Spec
COMMERCE
Content
Model
Policies
SLA
Site
Spec

13. Digital Presence Corporate Brands Regions Commerce Campaigns
User Experience
Dynamic Content
Static Content
Internet Apps
Site Governance
Localization
Digital Platform
3. DIGITAL PRESENCE / SITE SPECS

14. 4. CREATE A
RESOURCE CENTER
Things to include in your Resource Center:
– Use Cases/case studies
– Digital standards/rules of engagement
– Feedback/feature request submission
system
– Service definitions
– Custom Site Service - Design,
Content, Interactivity, Availability
– Template Site Service - Design,
Content, Interactivity, Availability

15. 5. DIGITAL PRESENCE / SITE SPECS
1. Identify Users & Roles
- Consumers and stakeholders across the business and IT organizations
- Content roles, site roles, admin roles
3. Define the Digital Site lifecycle:
- Lifecycle: Creative; Development; Testing; Operations
2. Define Partner/Agency Roles
4. Create a Digital Operations Team
- They are responsible for handling requests /changes, governance, and maintaining
the platform day-to-day

16. Reuse
Create Control
ASSEMBLE
Process
Standards Build
DELIVER
Consistency
Process Provisioning
GOVERN
KEY COMPONENTS OF A GOVERNANCE
PLATFORM

17. In order to achieve the most efficient governance
model, you need both technology and
organizational improvements.
5 STEPS SUMMARIZED
1. Identify and create a governance team
2. Current/future/gap state assessments
3. Create a site governance model
4. Create a resource center (for scale)
5. Create a platform governance process

18. THANK YOU