To go with the workheet

1. Static
Images

2. Static images
Images that ______ _______
Can be anything from posters
To DVD covers,
and from book covers
to paintings

3. Static images
are trying to _________ something

4. How do they
communicate?
Like any other texts a static image communicates
through language (v______ techniques) but they
also communicate through v______ techniques.

5. The verbal and visual features
must be integrated (they must
relate to each other very closely!)

6. Verbal features
 Verbal = language
 Verbal features is the overall
 category for the various ways
 language is used to
 our attention
______

7. Some examples
 ________ “Laura’s lovely legs”
 ________ “In my mind”
 _________ “Ring now!”
 ____ “I couldn't quite remember how to throw a
boomerang, but eventually it came back to me.”
 _________ “It took forever to get here”

8. Visual Features
 Take away the words and you have an
_____
 Visual features are the parts of an image, so it is
very similar to drawing or painting in art.

9. Colour
 Colour is extremely
_______
in static images. It is perhaps
the first thing we _____.
 Colours are associated with
__________
 Colours are chosen very
_______ by advertisers,
depending on the ______
they want on their audience.

10. Texture
 Texture adds ______ and _____ to your picture
 It makes it interesting

11. ______
The bigger an object is the
more ______ it seems to have
Equally, the ______ something is, the less importance it seems to have

12. ______
______ have different ________ and lead the eye to
different places

13. Contrast
 Very ___________for an effective image
 Light versus dark
 It makes some things _____ _____
 And others nearly disappear

14. ______ choice
 Choose a font that reflects the image you want
to portray
 Choose a font that reflects the image
you want to portray
 Choose a font that reflects the image you
want to portray
 Choose a font that reflects the
image you want to portray