Rachel Lawes

London, United Kingdom United Kingdom

Consumer psychologist, early pioneer of British commercial semiotics

Advertising / Marketing / PR

If you go to market research conferences, we've probably met already. I'm one of the original founders of British commercial semiotics and I have a big passion for research and what it can do. I use it, and a comprehensive knowledge of social science, to rejuvenate brands, innovate products and services and steer comms. I conduct and manage research projects across semiotics, ethnography and the full suite of qualitative research methods. I deliver training in advanced research methods for both client side and agency side users. I also supply consultancy services to ad agencies and large branding agencies. In addition to all this, I've just taken up an academic post at Regents Universit...