1. 3sixty Live – Email Design
February 14, 2012

2. Goals for Today:
• Basic Rules for Email Design
• Specific Features of ExactTarget Software
• Tips/Tricks for Email Marketers

3. Importance of a Preheader

4. Hierarchy of CTAs
• Button
• Text links
• Graphic Size

5. A Good Subject Line…
• Approx. 35 characters maximum
• Testing A/B – GEOs
• Unique each send

6. Test Rendering in Diff. Environments
• Mac/PC, & Mail Clients
• Problem spots: breaks, <ul> <li>, HTML icons,
padding, background images

7. Styling Email for Images Off
• Adding Alt tags
• Formatting text
• Background

8. Importance of Alias Tags

9. What’s Reply Mail Management?

10. Using Send Classifications
Sender Profile

11. Using Send Classifications
Delivery Profile

12. Using Send Classifications
Send Class

13. Pre Populated Twitter Icon
• http://twitter.com/home?status=TwitterStatus
• http://www.hypergurl.com/urlencode.html

14. Q&A
tstangelo@exacttarget.com
@tammistangelo