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Dropping the jaw in the mitten
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Rachel Kern
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Amateur hour! This is a mock-up of a digital strategy for Moosejaw Mountaineering.
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Dropping the jaw in the mitten
1.
Dropping The Jaw
in The Mitten Moosejaw Digital Strategy Rachel Kern ADV 420
2.
LOVE THE MADNESS https://www.youtube.com/watch?v=kkvm54fh9u8 •
First store opened: 1992 • Amercan backpacking and outdoor retail industry • Michigan based • “Moosejaw Madness” • Personal, humorous advertising • Consistent in each channel
3.
Target Audience • 18-55
years old • Physically active males & females • Running, kayaking, backpacking, slacking, fishing…yoga too! • Bachelor’s Degree • Single…Married…3 or less children • HH Income 85,000+ • Located in Midwest
4.
Social Media • Facebook •
Twitter • Pinterest
5.
Social Media, ctd. •
Instagram • Flickr • Blog
6.
Internet Marketing • Google
AdWords – Best Camping Gear – Discount Camping Gear – Outdoor Clothing Brands – Outdoor Gear Stores
7.
Mobile Strategy • Mobile
Application • “Checking-In” • Coupons and Incentives • General Info
8.
• METRICS, Metrics…METRICS •
Cost per Click • Cost per Open (PBM) • Bounce Rate • Loyalty Rate
9.
Budget
10.
Budget, ctd.
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