Rachel Balash is exploring her personal brand as a digital marketer. She identifies her brand archetype as the caregiver, who is giving, empathetic and devoted to helping people. Her goals are to get a job in digital marketing, build her clientele over time, and eventually open her own firm. She plans to develop her skills in areas like CRM software, presentation skills, and social media marketing. Rachel aims to position her brand as providing top-of-the-line digital marketing that helps businesses make their products more prevalent online.

1. PERSONAL BRAND EXPLORATION
Rachel Balash
Project & Portfolio I: Week 1
January 10, 2020

2. I am a kind, caring and down to earth
individual. As a mother I pride myself on
being an honest and loyal person.
Growing up in a small town has made me
passionate about helping people and
giving things my all. I have experience
working as the director of marketing and
sales for a family owned private
investigation firm. I hope to one day own
my own digital marketing/public relations
firm which I plan to call Balash Marketing
and Communication Solutions
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research
• Web and Digital Interface
Designers
• Public Relations Specialist
BRAND ARCHETYPE -
The Caregiver Archetype is
giving, empathetic, and
devoted. I put my focus on my
people and their needs.
Marketing Manager for Marketing Industry

4. • DEMOGRAPHICS: Age 50,
female, married,Master’s
Degree ,Florida, Caucasian
• PSYCHOGRAPHICS: Caring
and hard working,
interested in inspiring
change and growth. Sense
of humor and desire to have
fun.
• IDEAL AUDIENCE
MEMBERS:
• Jayne Parker, CHRO
• Zenia Mucha, CCO
Upper Level Management at the Walt Disney Co.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation,
2022)
• Get a job a a digital marketing firm and grow
my brand awareness.
‣I will grow my brands social media
following by 15% by posting relevant and
engaging content.
Mid Term: (2027)
• Build up my clientele and continue to grow
my brand awareness.
‣I will use different types of content to
attract my clients and build up my
clientele and brand awareness by 10%.
Long Term: (2037)
• Open my own firm.
‣I will share success stories and other
relevant content and increase my
clientele and brand awareness by 30%.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
CRM Software 75%
Office Suite Software 95%
Written Communication 99%
Leadership 90%
SOFT
HARD
Presentation Software 85%
CRM Software 75%
Active Listening 100%
Time Management 90%
SOFT
HARD

7. I promise to help business grow
through kindness, honesty and
effective social media marketing. I am
devoted to getting my clients results
they can see.
PROMISE

8. CREDENTIALS
Work Experience:
• Director of marketing and Sales,
Walsh Investigation and Security
Consultants
• Assistant Manager, Washington
Harbour Ice Rink
• Owner, Eventful Seasons
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022
Awards:
• Course Director’s Award for Storytelling Full Sail
University
Volunteer Work:
• Digital Marketing Volunteer, MoyaMoya
Foundation

9. COMPETITION
Ronnie Rodriguez
Industry Experience:
• Small Business Owner
Education:
• Digital Marketing, BS, Full Sail University (Exp.
2022)
Leadership Experience:
• Small Business Owner
• Vacuum Infusion Lead
Skills and Proficiencies:
• Photoshop- 0 endorsements
• Web Content Writing- 0 endorsements
• Creative Writing- 0 endorsements
Rachel Balash
Overall Online Presence:
• 500+ connections, banner image is customized,
semi Professional headshot, profile could use a
little more information, no published articles,
LinkedIn URL is customized
• Grade:Average, 85 out of 100
Industry Experience:
• Director of Marketing and Sales
• Business Owner
• Assistant Manager
Education:
• Digital Marketing, BS, Full Sail University
(EXP.2022)
Leadership Experience:
• Assistant Manager
• Business Owner
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Management - 0 endorsements
• Event Planning- 1 endorsement
Overall Online Presence:
• 44 connections, banner image is generic?,
headshot is professional, profile could use more
information, no published articles, active on
Facebook and Instagram, LinkedIn URL is
customized
• Grade: Average, 75 out of 100

10. COMPETITION
Chelsea La Marca
Noteworthy Experience:
• Danish Institute for Study abroad,
communications and media studies
• Promotions Assistant
HEADSHOT
Industry Experience:
• Marketing and Event manager
Education:
• Communication and Media Studies, BS, Suny
Oneonta
Skills and Proficiencies:
• Social Media Markeing- 2 endorsements
• SMicrosoft Office - 2 endorsements
• Public Relations- 2 endorsements
Overall Online Presence:
• 348 connections, no banner image,headshot not
very professional, profile is not detailed it could
use more information, no published articles,
active on other social media, LinkedIn URL is not
customized
• Grade: Average, 80 out of 100
Rachel Balash
Industry Experience:
• Director of Marketing and Sales
• Business Owner
• Assistant Manager
Education:
• Digital Marketing, BS, Full Sail University
(EXP.2022)
Leadership Experience:
• Assistant Manager
• Business Owner
•
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Management - 0 endorsements
• Event Planning- 1 endorsement
Overall Online Presence:
• 44 connections, banner image is generic?,
Headhsot is professional, profile could use more
information, no published articles, active on
Facebook and Instagram, LinkedIn URL is
customized
• Grade: Average, 75 out of 100

11. BRAND POSITION
For businesses who want to make their
products or services more prevalent online
but don’t have the time for marketing, I
provide top of the line digital marketing
because I put my all into making your
products or services seen by your target
market and beyond.
“RACH”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ 2022|
• Digital Marketing World Forum North America
‣ March, 2021| Online
• DigiMarCon
‣ November 2021| Online
Digital Marketing
• Primary Content: I will post YouTube videos that I can
share across my different social media platforms. I
will share blog post to my blog as well.
• Primary Tools: I will post weekly YouTube videos
relevant to digital marketing. I will also share useful
information on Facebook and Instagram on a weekly
basis. I will start a blog and post 2 blog posts about
digital marketing a month.
• Website: I will share my digital portfolio on my resume
and on my social media pages such as , Facebook,
LinkedIn and Instagram.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor with digital marketing
and public relations experience. This person will
have years of experience in the field.
• DATE TO EST. PARTNERSHIP, 2022
Formal Education
• Digital Marketing, BS, Full Sail University
(Exp.2022)
Technical Skills
• Take linked in classes to learn more on CRM
software
• ,1/2021
• Take courses in social media marketing , 8/2021
• Use LinkedIn learning to establish a better
foundation or Microsoft office.1/2021 YEAR
Soft Skills
• Practice oral communication to gain exquisite
communication skills 1/2021
• Volunteer as a lead digital marketer to establish
industry related management experience,
3/2021
• Work on my presentation skills durning my
degree program , 7/2020

14. Rachel Balash
You know how most people don’t know how
to use social media marketing to its full potential? Well, what I do
is teach companies how to use social media to reach their full
target market. In fact, I recently helped a client to grow her
business by 20% using social media marketing.
“

15. REFERENCES
American Marketing Association. (n.d.). Retrieved January 12, 2021,
from https://www.ama.org/
Craig, E. (2019, November 15). 7 Digital Marketing Techniques That
Are Evergreen. Retrieved January 12, 2021, from https://
blog.markgrowth.com/7-digital-marketing-techniques-that-
are-evergreen-57ffdaf90349
DigiMarCon World 2021 · Digital Marketing, Media and Advertising
Conference · Nov 17 - 19, 2020 · Online: Live & On Demand.
(n.d.). Retrieved January 12, 2021, from https://
digimarconworld.com/
Digital & Social Marketing Conference North America Online: March
2021. (2020, December 17). Retrieved January 12, 2021, from
https://www.digitalmarketing-conference.com/northamerica/
Https://www.linkedin.com/in/chelsea-la-marca-89792661/. (n.d.).
Retrieved January 10, 2021, from https://www.linkedin.com/in/
chelsea-la-marca-89792661/
Https://www.linkedin.com/in/mr-ronnie-rodriguez/. (n.d.). Retrieved
January 10, 2021, from https://www.linkedin.com/in/mr-ronnie-
rodriguez/
Jayne Parker. (n.d.). Retrieved January 12, 2021, from https://
thewaltdisneycompany.com/leaders/jayne-parker/
#:~:text=Jayne%20Parker%20serves%20as%20Senior,for%20Th
e%20Walt%20Disney%20Company.
(n.d.). Retrieved from https://www.linkedin.com/jobs/search/?
currentJobId=2329056406&keywords=marketing%20manager
Quick Search for: Marketing. (n.d.). Retrieved January 12, 2021, from
https://www.onetonline.org/find/quick?s=Marketing
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved January 12, 2021, from https://www.onetonline.org/
link/summary/11-2021.00
Summary Report for: 27-3031.00 - Public Relations Specialists. (n.d.).
Retrieved January 12, 2021, from https://www.onetonline.org/
link/summary/27-3031.00
Summary Report for: 15-1255.00 - Web and Digital Interface
Designers. (n.d.). Retrieved January 12, 2021, from https://
www.onetonline.org/link/summary/15-1255.00
Zenia Mucha. (n.d.). Retrieved January 12, 2021, from https://
thewaltdisneycompany.com/leaders/zenia-mucha/