Social Media Marketing on a Shoestring Budget
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My presentation on my experience with social media marketing on a shoestring budget with my company Bite Sized Media.
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Social Media Marketing on a Shoestring Budget
- 1. Social Media Marketing on a Shoestring Budget September 13, 2017
- 2. AGENDA • Background • Some Quick Content Marketing Stats • SMM on a Shoestring Budget • LinkedIn • Instagram • Canva • Homework!
- 3. Who Am I? • Owner of Bite Sized Media • Ecommerce marketer • Local search & SEO geek • Instagram-obsessed marketer • Tennis player / fitness lover • Ex-marathoner • Corgi owner
- 4. SOME CLIENTS I’VE WORKED WITH
- 5. WHY ARE WE TALKING ABOUT SOCIAL MEDIA?
- 6. YOUR CUSTOMERS ARE ON SOCIAL MEDIA
- 7. 79% of Facebook users are American and it continues to be the most widely used social media platform (Wordstream, 2017)
- 8. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. (Wordstream, 2017)
- 9. 17 Minutes is how much the average LinkedIn user spends on the site per month. (Wordstream, 2017)
- 10. 80% of time spent on social media platforms happens on mobile. (Wordstream, 2017)
- 11. YOUR CUSTOMERS ARE ON SOCIAL MEDIA Source: Wordstream
- 12. SOME QUICK STATS
- 13. Content Has Many Business Benefits 82% of consumers feel more positive about a company after reading custom content. (Demand Metric, 2014)
- 14. 70% of consumers say content marketing makes them feel closer to the sponsoring company. (Roper Public Affairs, 2012)
- 15. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council, 2011)
- 16. Per dollar spent, content marketing generates more than 3 times the number of leads than paid search does. (Kapost/Eloqua, 2012) Content marketing costs between 31 and 41% less than paid search, depending on the organization’s size. (Kapost/Eloqua, 2012) Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs. 0.5%). (Aberdeen Group, 2014) Content marketing is leading the pack both in lead generation and turning leads into customers.
- 17. LINKEDIN
- 18. LINKEDIN
- 22. INSTAGRAM
- 23. INSTAGRAM APPS I USE BoomerangLaterLayout
- 25. HASHTAGS
- 26. CANVA
- 27. SOCIAL MEDIA TOOLS I USE
- 28. WHY I LOVE CANVA 1.) It’s Free 2.) See below
- 29. WHY I LOVE CANVA Testimonials Social PostsTemplates & Backgrounds
- 30. WHY I LOVE CANVA
- 31. SEARCH
- 32. HOMEWORK FOR YOU
- 33. HOMEWORK 1. Update Your LinkedIn Profile 1. Completely fill out your profile (job history, schools, certifications, skills) 2. Add a keyword rich, enticing profile headline (Ex: See slide 13) 3. Seek out recommendations 2. Research Instagram 1. Is it a good fit for you? If so, create a business profile 2. Start researching customers and influencers 3. Start Creating Content 1. Create an account with Canva 2. Start creating content & schedule it out in your calendar Take out your pens! (or phones :)
- 34. WHERE TO FIND ME rachelmhowe.com bite-sizedmedia.com rachel@bite-sizedmedia.com Let’s Stay In Touch!