Discover how DYNE, a luxury mens sportswear company, worked with Blue Bite to differentiate its products through the use of IoT technology and analytics, giving the brand an edge on over 90% of their competitors. From this report learn how DYNE: Improved consumer loyalty through IoT Optimized a small sales team to maximize target audience reach Developed technologically advanced garments for a competitive advantage

1. Forrester TEI Report:
DYNE Case Study

2. From this report learn how DYNE:
Improved consumer loyalty through IoT
Optimized a small sales team to maximize target audience reach
Developed technologically advanced garments for a competitive advantage

3. Introduction:
Since 2007, Blue Bite, an IoT company, has enabled firms to deliver engaging and authentic
content, to the right audience, at the right time through smart objects. Utilizing the Blue Bite
cloud platform, businesses create personalized and dynamic digital experiences, gaining
additional value through constant connectivity. With Blue Bite’s proven domain expertise, clients
benefit from expanded visibility and compelling engagements, generating real-time product and
customer insights.
Founded by Christ Bevans in 2015, DYNE is a liminal menswear brand. The brand
focuses on reaching news heights in fashion and technology, utilizing high quality fabrics
and state-of-the-art techniques to create the apparel. The brand derives its name from
the Greek word dynamis, meaning power, force.

4. Challenges:
Enhance marketing channels
Improve user loyalty and engagement
Identify a partner that understood client needs

5. Solution:
Connected apparel equipped with relevant and contextually dynamic experiences

6. Execution:
DYNE planned the fall/winter clothing line and incorporated NFC chips into its
manufacturing process
Blue Bite partnered with DYNE to design the digital experiences
Blue Bite developed the intelligent experience framework
Blue Bite worked closely with the DYNE team to educate and ensure process was
seamless, ensuring end results aligned with DYNE’s objectives

7. Results:
250% increase in user engagement thru website traffic
80% of competitors do not have embedded technology, creating a competitive
advantage
40% increase in repeat consumer usage, providing greater consumer insight
10% productivity savings in digital content creation, improving marketing
productivity

8. Learn More:
Download a full copy of the TEI Forrester Report on
DYNE.
Get it here: http://bit.ly/2j8h1tv