SnapLion helps B-Bar go Mobile! The mouth-watering B-Bar app is now available for download on the Google Play store (http://bit.ly/13HFfgv) and iTunes store (http://bit.ly/1bk56g9).

1. HOW A RESTAURANT LEVERAGES MOBILE APPS. TO INCREASE ITS REVENUE
A CASE STUDY :- Buddha Bar (B-Bar)
A CASE STUDY
Buddha Bar (B-Bar)
RESTAURANT
MOBILE APP

2. Buddha Bar (B-Bar)
Saket, New Delhi

3. Case Study – Buddha Bar
Category: Restaurant/Bar
App Announce Date: June 2, 2013
Available on
About B-Bar
Introduced by George V Eatertainment, the evangelists of luxury dining in
association with Anika International, B-Bar is a über-luxe restaurant-bar-
lounge in New Delhi. Spread over 12,000 sqft. at Select City Walk, Saket, New
Delhi, B-Bar can seat 330 guests and has four private dining rooms.
B-Bar started its operations in June, 2012 at New Delhi. Akin to the peaceful
resting Samurai, seated majestically in the restaurant, B-bar has added an
international flavor to Delhi’s night life. The gripping experience of world and
lounge music at B-Bar permeates the delicately and ingeniously curated
menu that offers a fusion of Asian cuisines.

4. While Brand, PR, a great location, and advertising facilitated successful
launch in a competitive market, the management needed a way to:
 Brand their restaurant on iPhones/Android smartphones of customers
 Stay on top of customer’s minds
 Create a loyal base of repeat customers that drives profitability for the years
to come.
The Problem

5. B-Bar decided to create a custom iPhone and Android app with three
primary goals:
 To support its premium branding
 To provide a quick and easy way for customers to reserve tables, get
directions
 To provide an effective two-way communication channel between the
restaurant and its customers
The Solution: Mobile App

6. WHY SNAPLION?

7. • Leading brands -Midival Punditz, Anoushka Shankar, Sunburn, Submerge
Entertainment, and Punjab Kings XI – trust SnapLion.
• Highly rated apps (powered by SnapLion) available on iTunes/Google Play
store.
• SAAS based monthly billing model ($99/month) – no risks involved!
• App building – quick , easy and inexpensive
A Decision that Worked Very Well for B-Bar!
Why SnapLion?

8. Buddha Bar (B-Bar) Goes Mobile!!

9. • Push Notifications: Push messages about B-Bar’s deals, offers,
celebrations, happy hours or new menus.
• Fan Wall: Customers engage with each other and B-Bar through
comments and pictures on a platform controlled by B-Bar.
• Gallery: B-Bar showcases its photos of pan-Asian design, posh interiors,
décor, mood lighting, large space and the resting Samurai.
• Music: Customers can swoon to these extremely popular music tracks
composed by resident DJs of B-Bar, while using the app.
Features

10. • Proximity Alerts: The customers are notified about B-Bar’s offers, events,
discounts if they’re somewhere near the restaurant with location services “ON” on their
smartphones.
• One-touch Reservations: Smarter reservation for customers with just a tap.
• Digital Menu: B-Bar’s Digital Menu with scrumptious images of dishes to help
customers make instant choice.
• Loyalty Points: B-Bar’s token of appreciation to acknowledge the repeat visits of its
loyal customers.
• And many more!
Features

11. App Download & Engagement Drive
ad &
App Download & Engagement Drive

12. Online
 B-Bar pushed updates about its App Launch on all its digital properties including
its highly liked Facebook page.
 App graphics are displayed on its corporate website to make the website visitors
aware about the app
 A pop-up message flashes about B-Bar app and the discount offer that one gets on
downloading their app, when a customer searches for B-Bar on their mobile
device.
App Download & Engagement Drive

13. Offline
 B-Bar adds a custom menu and bill insert when a customer sits down to devour its
delectable menu, and once when the bill hits his/her table as a reminder to
download the app and grab a 20% off on their next reservations made from within
the app.
Discounts
 20% OFF on all reservations made from within the app.
App Download & Engagement Drive

14. The Result
73
100
144
220
301
0
50
100
150
200
250
300
350
June 2, 2013 June 9,2013 June 16,2013 June 23,2013 July 1,2013
# of B-Bar App Downloads
200+ downloads in 30 days 5 in-app reservations

16. SnapLion – We Build Beautiful Mobile Apps
Contact
Email: marketing@snaplion.com
Mob: (+91) 9958678124 Blog: www.snaplion.com/blog
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