Rachel Barboza's document discusses customer segmentation for a fruit juice marketing strategy. It identifies 5 key bases for segmentation: geographic, behavioral, benefits, demographic, and psychographic. Potential customer segments for fruit juices include "Sun Setter", "Naturally Sweet", "On the Go", "Variety Seeker", and "Need a Boost". The document provides examples of potential Facebook ad mockups targeted at these segments.

1. SMD 101:Social Media Strategy
Assignment #3: Segmentation
By: Rachel Barboza
Date:24th October, 2017
2017-10-24 Segmentation 1

2. 5 Segmentation Base :
Geographic:
Location
1
Behavioral:
Based on their use of the
product.
Loyalty to the product.
Knowledge of the product
2
Benefits:
Based on the benefits
customer looks for in the
product.
3
Demographic:
Age
Income
Gender
Occupation
4
Psychographic:
Lifestyle of the customer
Study the customer:
activity, interest,
opinions.
Personality
5
2017-10-24 Segmentation 2

3. Summer Setter
Naturally sweet
On the go!
Need a boost
Variety Seeker
5 Customer Segments
2017-10-24 Segmentation 3
Source: pixabay.com CC0 Creative Commons Source: Flicker.com CC0 Creative Commons
Source: Flicker.com CC0 Creative Commons Source: pixabay.com CC0 Creative Commons
Source :pixabay.com CC0 Creative Commons

4. Potential Target Market: Fruit Juices
• Sun Setter
• Naturally sweet
• On the go
• Variety seeker
• Need a boost
5 Segments:
2017-10-24 Segmentation 4

5. 10/24/2017 Segmentation 5
Source: pixabay.com CC0 Creative Commons
Sun Setter

6. 10/24/2017 Segmentation 6
Source: pixabay.com CC0 Creative Commons
Naturally sweet

7. 10/24/2017 Segmentation 7
Source:Flicker.com CC0 Creative Commons

8. 10/24/2017 Segmentation 8
Source: pixabay.com CC0 Creative Commons

9. 10/24/2017 Segmentation 9
Source:Flicker.com CC0 Creative Commons

10. Facebook Ad Mock-up: Naturally sweet
2017-10-24 Segmentation 10
This ad targets the health conscious and nature lover for the fruit juice
market. They are environmental people and seek a healthy living as a
priority, to staying fit with fresh.
I chose this picture because it represents the target market in terms of
lifestyle, gender, age, benefit, The picture of the girl represents her
choice to healthy living and the posture represents a sign of cleansing
and purity.
This Facebook mock-up ad is for people who like naturally sweet
products which is fresh from nature with no extra added preservative.
The Caption green is good indicates healthy drinking and fit lifestyle with
fresh juices. Completes the idea in few words of having fresh juice with
no extra added sugar or preservative to stay fit.

11. References
2017-10-24 Segmentation 11
Image Sources:
Pixbay.com (October,2017) Summer girl drink [Image]. Retrieved on 22nd October 2017.Retrieved from
https://pixabay.com/get/e833b7082ae9002ad25a5840981318c3fe76e7d511b615439
Pixbay.com (October,2017) weight loss girl Image]. Retrieved on 22nd October 2017.Retrieved from
https://pixabay.com/get/e833b7082ae9002ad25a5840981318c3fe76e7d511b615439
Pixbay.com (October,2017) Thrill seeker[Image]. Retrieved on 22nd October 2017.Retrieved from
https://cdn.pixabay.com/photo/2016/04/14/19/43/stress-1329579_960_720.jpg
Pixbay.com (October,2017) Hiking man[Image]. Retrieved on 22nd October 2017.Retrieved from
https://encrypted-bn0.gstatic.com/images?q=tbn:ANd9GcSopJret_EkXlyDnyIKc7baEQ2dc_dv3idgNJeHv-PeEIej3UK.jpg
Pixbay.com (October,2017) Sports Shoe[Image]. Retrieved on 22nd October 2017.Retrieved from
https://cdn.pixabay.com/photo/2016/11/19/16/49/drink-1840279_960_720.jpg
Pixbay.com (October,2017) Orange Juice[Image]. Retrieved on 22nd October 2017.Retrieved from
https://pixabay.com/en/orange-juice-cup-tree-1921548/
(n.d.). Retrieved October 23, 2017, from https://www.facebook.com/ads/creativehub/home/create/image/?act=97752186

12. THE END
10/24/2017 Segmentation 12