Gunsmoke Communications is a public relations agency located in North Wales with over 20 years of experience. They specialize in creating media-ready content across various platforms to build business and brands. Their services include public relations, marketing, writing, crisis management, media training, digital communications, event management, internal communications, and stakeholder communications. The agency was founded by Rachael Wheatley who has experience in journalism, public relations, and crisis communications.

1. Gunsmoke Communications
All good public relations starts with a great story. And our inspiring agency specialises in
making those stories happen.
We’re nestled between the sea and the hills in a very pretty part of North Wales. And it’s
from here that we make magic.
With over 20 years’ experience in public relations and journalism we pack a punch when it
comes to building business, driving customers, and fiercely guarding reputations.
We’re a whizz at creativity, creating clever content across all platforms that will reach the
right audience.
And the best part is we make communications simple. We’ll tell your stories and build your
messages, in a way that works.
Because your stories are our business.
What We Do Best
We’re experts at creating media-ready content and have a proven track record of always
delivering, on time and on budget. We’re fun to work with but serious about what we do.
Public Relations & Marketing
Some say the press release has had its day. We disagree. It’s still as important and relevant
to helping you build your brand and controlling your messages. But on its own it’s not
always enough. What sets Gunsmoke apart is that we’ll take the time to get to know you,
what you stand for and the right media for you before we jump in feet first. Once that very
important bit is done then our team of award-winning former journalists start building the
right media-ready content for your business bringing your stories to life. And if it is not just
PR that works for you, we have a wealth of marketing experience up our sleeves to help
build your brand.

2. Top-notch Writing
Our writing skills are second to none. We’ve got the know-how to create a ‘voice’
for your company – friendly, lively, authoritative. We can step in and help
write that all important publication that’s on a tight deadline. Websites,
blogs, enews, publications, leaflets…we’ve got it all covered.
Crisis and Issues Management
It’s something nobody likes to think about and hopes won’t ever happen to their business
but sometimes the unthinkable does. Unwittingly organisations can find themselves on the
wrong side of the story. We can help plan and prepare for the rough times by identifying
potential issues before they crop up and giving you a ready-made toolkit to handle them.
But if the worst’s already happened then Gunsmoke can become your press office, handling
the media and getting you out of the line of fire whilst you’re focussing on business
recovery.
Media Training
It might be that you’ve already got your own press office or like to look after it yourself. We
get that. But the media moves fast and the platforms are ever changing. We provide tailored
training courses to give you the skills you need to go it alone – writing for the media,
generating content, crisis management….we can use our experience to help you. We can
position you as the ‘go-to’ person when the media needs a spokesperson to comment on
key issues, building your profile alongside your business.

3. Digital Communications
Everyone is social these days and for some companies and brands a well-managed social
presence is key. We create outstanding social media content that will build up your online
presence and get people talking. We know how demanding it can be to keep on top of
regular posts and manage the feedback that comes with them; how it can take time out of
your day when you really need to focus on your business. Letting our team run your social
channels – or indeed building them from scratch – lets you focus on your business knowing
you’re in safe hands.
Event Management
Gunsmoke’s people are a dab hand when it comes to putting on an event or two. Whether
it’s a launch event or an opening our team can organise it for you and maximise publicity at
the same time. We’ve looked after events that have included HM The Queen, industry
leaders, celebrities and one or two Prime Ministers.
Internal Communications
A company’s internal customers are just as important as the external. Be it staff, the board
of directors, shareholders… how you communicate with them says a lot about who you are.
We develop simple but effective strategies to make your internal communications exciting
and engaging, motivating and inspiring staff. And if times are tough, as we know they can be
sometimes, then we’re experienced in handling sensitive internal communications issues,
helping clear the path through the reputational minefield.

4. Stakeholder Communications
Stakeholders come in all shapes and sizes and can be critical to business success. We’ve
helped organisations develop solid stakeholder plans including building engagement with
local communities, which can be key for a company looking to expand and grow. We’ll work
with you to identify who your key stakeholders are and the best ways to reach them. We’ll
also help clear any stumbling blocks and push out positive messages.
Who We Are
Gunsmoke Communications was set up by Rachael Wheatley MCIPR. Rachael left school at
16 and cut her journalism teeth on newspapers in North Wales. She became the youngest
newspaper editor in the country before making the switch to PR, clocking up experience
with some big names, leading companies and charities in North West England and North
Wales. Rachael then hung out with the animals at Chester Zoo, setting up internal and
external communications, building the social media audience and developing crisis
communications strategies. She’s an expert at mainstream and trade media and at creating
media-ready content that works. Rachael previously had a slot on BBC Radio Wales and has
worked with all the major TV networks and across all local, regional and national media,
boasting an enviable contacts book. She’s also trained and mentored trainee journalists and
PR professionals.
Rachael has heavy-weight TV successes under her belt including the BBC drama Our Zoo and
Channel 5’s Zoo Days series and is able to develop potential television opportunities. Her
work on Our Zoo was shortlisted for the Chartered Institute of Public Relations’ (CIPR) best
use of social media award. Unflappable in a crisis, Rachael has handled a wealth of
reputational issues during her career and developed and implemented internal and external
crisis management plans for many different organisations, helping to protect and rebuild
reputations. A member of the CIPR, Rachael has a diploma in crisis communications.