A basic over vview of how to optimize videos for online marketing and social media like YouTube. How to optimize videos for SEO on Google.

1. Internet Video
Marketing
Neal Rabogliatti
Sr. e-strategy Consultant Catalyst Connection

2. Video SEO: Agenda
• Why Video?
• Strategic Planning before You Start!
• Uploading & Optimizing The Video
• Marketing Your Video
• Professional Video Production Tips
• Resources & Tools
• Examples

3. Video SEO: Why Video
Online Video Has a 53X Greater Chance of
Gaining a Page 1 Ranking Over Web Pages,
Facebook, or Twitter.

4. Video SEO: Why Video
Success Stories

5. Video SEO: Why Video
Video Provides Great “Multitasking”
Purposes in Marketing.
– Online Content (Web & Email)
– Search Engine Optimization
– Trade Show & Kiosk Presentation
– Lobby Presentations
– DVD Sales Brochure
– Training Manuals & Sales Tools

6. Video SEO: Video Strategy
Don’t Build A Video on The Fly…
Strategy 1st – Execution 2nd
Target Video Record & Upload &
Research Storyboard Edit Promote
Focus on Target Keyword Phrase

7. Video SEO: Strategic Planning
Choose Your Target:
Keywords – Audience – Message – User Actions
Organize Your Research:
Google Keyword Tool – Word Tracker

8. Video SEO: Storyboard

9. Video SEO: Video Production
Video Taping
- Check camera, clean lens,
test video image and sound.
- Use a Boom or Wireless
Microphone
- Use a Tripod or Stabilizer
- Sample Record & Playback

10. Video SEO: Video Production
Video Taping
- Check camera, clean lens,
test video image and sound.
- Use a Tripod
- Use Correct Lighting
- Have Talent Practice Script
and look Professional

11. Video SEO: Video Production
Video Editing
- Layout Narration 1st
- Add Background Music/Sound
- Insert Photos & Video
- Trim Video of Excess Space
- Choose Transitions
- Add Captions
- Save to Appropriate Format

12. Video SEO: Video Uploading
Video Optimizing

13. Video SEO: Video Uploading
Video Voting
-Like
-Favorite
-Subscribe
-Comment
-Views

14. Video SEO: Other Video Sites
Make Sure
The Site Accepts
Commercial
Content and
is Free!

15. Video SEO: Promoting
Promotion Implementation
1) Embed the video on your web page.
2) Post a link or embed video on Facebook.
3) Use Video as landing page for email marketing
campaign.
4) Burn Video to DVD
Trade Show Displays,
Lobby Presentations, DVD

16. Video SEO: Analytics
Monitoring Your Video on YouTube.

17. Video SEO: Production Tips
Choose the style of your video:
Educational – How To – Informational Vs. Hard Sell
Use Graphics & Colors That Support Your Brand:
Logo – Color & Style Themes “Web & Brochures”
Use Transitions Carefully:
Don’t Use Every Transitional Available in 1 Video

18. Video SEO: Production Tips
Add Music To Set The Mood:
Use Generic Music – Don’t Use Popular Know Music
Think Fluid Motion:
Your video images and transitions should flow
Remember To Use Web Address:
Put up your web address at end of video

19. Video SEO: Production Tips
Tell A Story:
Beginning ( Overview)
Middle (Benefits Features Advantages)
Middle ( Value Proposition & Proof)
End (Action Items & How To Contact Us)
Group Test & Review:
Have your staff or best customers review the video to make
sure everyone will like your message.

20. Video SEO: Resource Toolset
Helpful Video Resources
Stock Images & Animations & Video :
Stock Music & Sound Effects:

21. Video SEO: Examples
Let’s Look At Some Examples
The Good – The Bad
& The Ugly

22. THE END
Neal Rabogliatti
Sr. E-Strategy Consultant
Catalyst Connection
www.catalystconnection.org