Creative and pictorial slides explaning all the modes of PR.

3.  Displays, exhibits & events, are important parts
of both sales promotion & public relation
programmers .
Displays-

4. Exhibits -
Stage Events -

5. A press statement or video release is a
written or recorded communication
directed at members of the news media
for the purpose of announcing something
ostensibly newsworthy.
The more carefully the news release is
planned & written, the better the chance
it has of being accepted & published as
written.

6. The term online communication
refers to reading, writing, &
communication via networked
computers.
Internet
advertising and
web sites have
opened up avenues
for public relations
activities.
The world wide
web is an
international online
database that
allows the sharing
of linked
multimedia
documents. World wide web allows
managed communication
directly between organization
& audiences without the gate-
keeping function of other mass
media.

7. A press conference is that when a
company spokesperson makes a
statement to media
representatives.
One of the riskiest PR
activity.

8. • The results produced by PR operations are
intangible & cannot be set out in figures.
• If the reputation was higher due to big advertising
& publicity then the cost of advertising campaign
would have been a tangible asset.
• The public relation manger is the key person in the
matter of gaining goodwill or reputation or both of
them for the company.