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Asia Pacific Overview
General Information
1
ECONOMY OVERVIEW
2
Real GDP Growth (%)
Source: IMF
Country 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
China 9.6 9.2 10.4 9.3 7.7 7.7 7.4 6.8 6.5 5.9 5.7 5.2
Japan -1.1 -5.5 4.7 -0.4 1.7 1.6 -0.1 1.0 1.7 1.2 1.7 1.5
India 4.1 8.3 10.3 4.1 5.1 6.9 7.3 7.2 7.1 6.8 7.8 8.5
Indonesia 7.4 4.7 6.4 6.2 6.0 5.6 5.0 4.9 5.1 5.2 5.5 5.2
Philippines 4.2 1.1 7.6 3.7 6.7 7.1 6.1 5.9 5.7 6.0 6.1 6.3
Singapore 1.8 -0.6 15.2 6.2 3.4 4.4 2.9 2.5 2.8 3.5 3.9 4.2
South Korea 2.8 0.7 6.5 3.7 2.3 2.9 3.3 2.8 3.0 3.1 3.2 3.0
Taiwan, China 0.7 -1.6 10.6 3.8 2.1 2.2 3.8 1.3 2.0 2.2 2.3 2.4
Thailand 1.7 -0.7 7.5 0.8 7.3 2.8 0.9 2.6 3.5 3.7 3.5 3.5
Vietnam 5.7 5.4 6.4 6.2 5.2 5.4 6.0 6.4 6.5 6.6 6.5 6.2
Malaysia 4.8 -1.5 7.4 5.3 5.5 4.7 6.0 5.2 6.6 5.8 5.8 5.2
Australia 2.7 1.6 2.3 2.7 3.6 2.1 2.7 2.5 2.9 2.9 2.9 3.0
New Zealand -0.8 0.5 2.0 1.3 2.9 2.5 3.3 2.5 2.4 2.8 2.6 2.7
5.90%
5.66%
5.83%
5.59%
5.42% 5.41%
5.36% 5.50%
5.69% 5.71%
5.00%
6.00%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Asia Real GDP Growth (%)
Source: Economist
DEMOGRAPHIC
• With the exception of India and the
Philippines, the labour force in Asia
will expand at a slower rate in the
next decade, as compared to the
previous decade. This will act as a
constraint on faster economic
growth.
3
Annual Labour Force Growth Rate (%)
0.0
50.0
100.0
2014 2019Urban population (% of total)
Country Aged 0-20 Aged 20-60 Aged 60+
China
Japan
Australia
India
Indonesia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Pakistan
Sri Lanka
Malaysia
Age Distribution (2019 vs 2014)
-2.9 5.6 6.5 8.7 -0.5 0.8 0 11.5 0.2 17.6 0.7 0 15.9 5.4
Source: Economist
WEALTH INDICATOR < Household >
4
0.0
25,000.0
50,000.0
Australia Indonesia Japan Malaysia New
Zealand
Pakistan Philippines Singapore South
Korea
Sri Lanka Taiwan Thailand Vietnam
$10,000 >Number of households earning >$3,000 pa ('000) 2014 2019
China India
0.0
150,000.0
300,000.0
0.0
15,000.0
30,000.0
Australia Indonesia Japan Malaysia New
Zealand
Pakistan Philippines Singapore South
Korea
Sri Lanka Taiwan Thailand Vietnam
$35,000 >Number of households earning >$10,000 pa ('000) 2014 2019
China India
0.0
150,000.0
300,000.0
0.0
20,000.0
40,000.0
Australia Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam China India
Number of households earning >$35,000 pa ('000)
2014 2019
Source: Economist
FOOD & BEVERAGE MAERKET SIZE
• Low PH (Yoghurt & Sour Milk
Products) will be fast growing in the
next few years
• Neutral Dairy (Flavored Milk, Non-
Dairy Milk) was quite popular in Asia
and Pacific with an average volume
growth of 8.8% in the last five years,
however, will slow down its step in
the next 5 years.
0
5000
10000
15000
20000
25000
30000
2014 2019
F&B Total Market Volume (‘000 tonnes)
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
2010-2014 2015-2019
% Change
F&B Total Market Volume Growth (CAGR%)
5
Source: Euromonitor
NEUTRAL DAIRY
6
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
2010-2014 2015-2019
Neutral Dairy Total Market Volume Growth (CAGR%)
• India, China, Indonesia and Vietnam
offer significant growth
opportunities in the next five years,
with an established volume
consumption and strong average
value growth.
• South Korea is the only market in the
region that is predicted to suffer
from a volume decline.
Category Definition: Flavored Milk, Non-Dairy Milk
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Neutral Dairy Total Market Volume (‘000 tonnes)
China
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
Source: Euromonitor
7
LOW PH
• China is the biggest market in terms of
sales volume.
• Strong volume growth is expected to be
achieved by a number of Asia-Pacific
markets such as China and India.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
2010-2014 2015-2019
Low PH Total Market Volume Growth (CAGR%)
0.00
400.00
800.00
1,200.00
1,600.00
2,000.00
2014 2019
Low PH Total Market Volume (‘000 tonnes)
China
0.00
2,000.00
4,000.00
6,000.00
8,000.00
10,000.00
12,000.00
Source: Euromonitor
ICE CREAM
8
• China is the standout market in the region
over the next five years, with an
established volume consumption.
• India & SEA market will be in the high
speed growth in the next five years.
• The mature market of Australia is
predicted to maintain a steady growth
during the same period.
• South Korea is the only market in Asia that
is predicted to record value declines over
the next five years.
-4.0%
0.0%
4.0%
8.0%
12.0%
16.0%
2010-2014 2015-2019
Ice Cream Total Market Volume Growth (CAGR%)
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Ice Cream Total Market Volume (‘000 tonnes)
China
2,100.00
2,150.00
2,200.00
2,250.00
2,300.00
2,350.00
2,400.00
2,450.00
2,500.00
2,550.00
Source: Euromonitor
CONFECTIONERY
9
• India is the standout market in the region
with a predicted average volume growth of
9.7% over the next five years. However,
the Chinese market also offer strong
growth potential with an established per
capita consumption.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
2010-2014 2015-2019
Confectionery Total Market Volume Growth (CAGR%)
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Confectionery Total Market Volume (‘000 tonnes)
China
1,150.00
1,200.00
1,250.00
1,300.00
1,350.00
1,400.00
1,450.00
1,500.00
1,550.00
Source: Euromonitor
TOOTHPASTE MAERKET SIZE
0
2000
4000
6000
8000
10000
12000
14000
0
200000
400000
600000
800000
1000000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Volume
Value
10
• The volume & value gains were
mainly led by India and Vietnam,
where the growth rate is over 50%.
The growth rate in China and
Malaysia is around 30% which is also
fast growing market.
• New products contributing to
growth in value, which lead the
market to be a high-end direction
Value US$ mnVolume '000 litres
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Volume Growth YoY %
Value Growth YoY %
Source: Euromonitor
11
Source:
The Economist
PWC Report
Kantar World Panel Consultant
Bain & Company
National Data
IMF

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Asia pacific country economic status

  • 2. ECONOMY OVERVIEW 2 Real GDP Growth (%) Source: IMF Country 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 China 9.6 9.2 10.4 9.3 7.7 7.7 7.4 6.8 6.5 5.9 5.7 5.2 Japan -1.1 -5.5 4.7 -0.4 1.7 1.6 -0.1 1.0 1.7 1.2 1.7 1.5 India 4.1 8.3 10.3 4.1 5.1 6.9 7.3 7.2 7.1 6.8 7.8 8.5 Indonesia 7.4 4.7 6.4 6.2 6.0 5.6 5.0 4.9 5.1 5.2 5.5 5.2 Philippines 4.2 1.1 7.6 3.7 6.7 7.1 6.1 5.9 5.7 6.0 6.1 6.3 Singapore 1.8 -0.6 15.2 6.2 3.4 4.4 2.9 2.5 2.8 3.5 3.9 4.2 South Korea 2.8 0.7 6.5 3.7 2.3 2.9 3.3 2.8 3.0 3.1 3.2 3.0 Taiwan, China 0.7 -1.6 10.6 3.8 2.1 2.2 3.8 1.3 2.0 2.2 2.3 2.4 Thailand 1.7 -0.7 7.5 0.8 7.3 2.8 0.9 2.6 3.5 3.7 3.5 3.5 Vietnam 5.7 5.4 6.4 6.2 5.2 5.4 6.0 6.4 6.5 6.6 6.5 6.2 Malaysia 4.8 -1.5 7.4 5.3 5.5 4.7 6.0 5.2 6.6 5.8 5.8 5.2 Australia 2.7 1.6 2.3 2.7 3.6 2.1 2.7 2.5 2.9 2.9 2.9 3.0 New Zealand -0.8 0.5 2.0 1.3 2.9 2.5 3.3 2.5 2.4 2.8 2.6 2.7 5.90% 5.66% 5.83% 5.59% 5.42% 5.41% 5.36% 5.50% 5.69% 5.71% 5.00% 6.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Asia Real GDP Growth (%) Source: Economist
  • 3. DEMOGRAPHIC • With the exception of India and the Philippines, the labour force in Asia will expand at a slower rate in the next decade, as compared to the previous decade. This will act as a constraint on faster economic growth. 3 Annual Labour Force Growth Rate (%) 0.0 50.0 100.0 2014 2019Urban population (% of total) Country Aged 0-20 Aged 20-60 Aged 60+ China Japan Australia India Indonesia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam Pakistan Sri Lanka Malaysia Age Distribution (2019 vs 2014) -2.9 5.6 6.5 8.7 -0.5 0.8 0 11.5 0.2 17.6 0.7 0 15.9 5.4 Source: Economist
  • 4. WEALTH INDICATOR < Household > 4 0.0 25,000.0 50,000.0 Australia Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam $10,000 >Number of households earning >$3,000 pa ('000) 2014 2019 China India 0.0 150,000.0 300,000.0 0.0 15,000.0 30,000.0 Australia Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam $35,000 >Number of households earning >$10,000 pa ('000) 2014 2019 China India 0.0 150,000.0 300,000.0 0.0 20,000.0 40,000.0 Australia Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam China India Number of households earning >$35,000 pa ('000) 2014 2019 Source: Economist
  • 5. FOOD & BEVERAGE MAERKET SIZE • Low PH (Yoghurt & Sour Milk Products) will be fast growing in the next few years • Neutral Dairy (Flavored Milk, Non- Dairy Milk) was quite popular in Asia and Pacific with an average volume growth of 8.8% in the last five years, however, will slow down its step in the next 5 years. 0 5000 10000 15000 20000 25000 30000 2014 2019 F&B Total Market Volume (‘000 tonnes) 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 2010-2014 2015-2019 % Change F&B Total Market Volume Growth (CAGR%) 5 Source: Euromonitor
  • 6. NEUTRAL DAIRY 6 -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 2010-2014 2015-2019 Neutral Dairy Total Market Volume Growth (CAGR%) • India, China, Indonesia and Vietnam offer significant growth opportunities in the next five years, with an established volume consumption and strong average value growth. • South Korea is the only market in the region that is predicted to suffer from a volume decline. Category Definition: Flavored Milk, Non-Dairy Milk 0.00 200.00 400.00 600.00 800.00 1,000.00 1,200.00 1,400.00 Australia India Indonesia Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam 2014 2019 Neutral Dairy Total Market Volume (‘000 tonnes) China 0.00 5,000.00 10,000.00 15,000.00 20,000.00 25,000.00 30,000.00 Source: Euromonitor
  • 7. 7 LOW PH • China is the biggest market in terms of sales volume. • Strong volume growth is expected to be achieved by a number of Asia-Pacific markets such as China and India. -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 2010-2014 2015-2019 Low PH Total Market Volume Growth (CAGR%) 0.00 400.00 800.00 1,200.00 1,600.00 2,000.00 2014 2019 Low PH Total Market Volume (‘000 tonnes) China 0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 Source: Euromonitor
  • 8. ICE CREAM 8 • China is the standout market in the region over the next five years, with an established volume consumption. • India & SEA market will be in the high speed growth in the next five years. • The mature market of Australia is predicted to maintain a steady growth during the same period. • South Korea is the only market in Asia that is predicted to record value declines over the next five years. -4.0% 0.0% 4.0% 8.0% 12.0% 16.0% 2010-2014 2015-2019 Ice Cream Total Market Volume Growth (CAGR%) 0.0 100.0 200.0 300.0 400.0 500.0 600.0 700.0 Australia India Indonesia Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam 2014 2019 Ice Cream Total Market Volume (‘000 tonnes) China 2,100.00 2,150.00 2,200.00 2,250.00 2,300.00 2,350.00 2,400.00 2,450.00 2,500.00 2,550.00 Source: Euromonitor
  • 9. CONFECTIONERY 9 • India is the standout market in the region with a predicted average volume growth of 9.7% over the next five years. However, the Chinese market also offer strong growth potential with an established per capita consumption. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 2010-2014 2015-2019 Confectionery Total Market Volume Growth (CAGR%) 0.0 50.0 100.0 150.0 200.0 250.0 300.0 350.0 400.0 450.0 Australia India Indonesia Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam 2014 2019 Confectionery Total Market Volume (‘000 tonnes) China 1,150.00 1,200.00 1,250.00 1,300.00 1,350.00 1,400.00 1,450.00 1,500.00 1,550.00 Source: Euromonitor
  • 10. TOOTHPASTE MAERKET SIZE 0 2000 4000 6000 8000 10000 12000 14000 0 200000 400000 600000 800000 1000000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Volume Value 10 • The volume & value gains were mainly led by India and Vietnam, where the growth rate is over 50%. The growth rate in China and Malaysia is around 30% which is also fast growing market. • New products contributing to growth in value, which lead the market to be a high-end direction Value US$ mnVolume '000 litres 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Volume Growth YoY % Value Growth YoY % Source: Euromonitor
  • 11. 11 Source: The Economist PWC Report Kantar World Panel Consultant Bain & Company National Data IMF