3. DEMOGRAPHIC
• With the exception of India and the
Philippines, the labour force in Asia
will expand at a slower rate in the
next decade, as compared to the
previous decade. This will act as a
constraint on faster economic
growth.
3
Annual Labour Force Growth Rate (%)
0.0
50.0
100.0
2014 2019Urban population (% of total)
Country Aged 0-20 Aged 20-60 Aged 60+
China
Japan
Australia
India
Indonesia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Pakistan
Sri Lanka
Malaysia
Age Distribution (2019 vs 2014)
-2.9 5.6 6.5 8.7 -0.5 0.8 0 11.5 0.2 17.6 0.7 0 15.9 5.4
Source: Economist
4. WEALTH INDICATOR < Household >
4
0.0
25,000.0
50,000.0
Australia Indonesia Japan Malaysia New
Zealand
Pakistan Philippines Singapore South
Korea
Sri Lanka Taiwan Thailand Vietnam
$10,000 >Number of households earning >$3,000 pa ('000) 2014 2019
China India
0.0
150,000.0
300,000.0
0.0
15,000.0
30,000.0
Australia Indonesia Japan Malaysia New
Zealand
Pakistan Philippines Singapore South
Korea
Sri Lanka Taiwan Thailand Vietnam
$35,000 >Number of households earning >$10,000 pa ('000) 2014 2019
China India
0.0
150,000.0
300,000.0
0.0
20,000.0
40,000.0
Australia Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam China India
Number of households earning >$35,000 pa ('000)
2014 2019
Source: Economist
5. FOOD & BEVERAGE MAERKET SIZE
• Low PH (Yoghurt & Sour Milk
Products) will be fast growing in the
next few years
• Neutral Dairy (Flavored Milk, Non-
Dairy Milk) was quite popular in Asia
and Pacific with an average volume
growth of 8.8% in the last five years,
however, will slow down its step in
the next 5 years.
0
5000
10000
15000
20000
25000
30000
2014 2019
F&B Total Market Volume (‘000 tonnes)
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
2010-2014 2015-2019
% Change
F&B Total Market Volume Growth (CAGR%)
5
Source: Euromonitor
6. NEUTRAL DAIRY
6
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
2010-2014 2015-2019
Neutral Dairy Total Market Volume Growth (CAGR%)
• India, China, Indonesia and Vietnam
offer significant growth
opportunities in the next five years,
with an established volume
consumption and strong average
value growth.
• South Korea is the only market in the
region that is predicted to suffer
from a volume decline.
Category Definition: Flavored Milk, Non-Dairy Milk
0.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Neutral Dairy Total Market Volume (‘000 tonnes)
China
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
Source: Euromonitor
7. 7
LOW PH
• China is the biggest market in terms of
sales volume.
• Strong volume growth is expected to be
achieved by a number of Asia-Pacific
markets such as China and India.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
2010-2014 2015-2019
Low PH Total Market Volume Growth (CAGR%)
0.00
400.00
800.00
1,200.00
1,600.00
2,000.00
2014 2019
Low PH Total Market Volume (‘000 tonnes)
China
0.00
2,000.00
4,000.00
6,000.00
8,000.00
10,000.00
12,000.00
Source: Euromonitor
8. ICE CREAM
8
• China is the standout market in the region
over the next five years, with an
established volume consumption.
• India & SEA market will be in the high
speed growth in the next five years.
• The mature market of Australia is
predicted to maintain a steady growth
during the same period.
• South Korea is the only market in Asia that
is predicted to record value declines over
the next five years.
-4.0%
0.0%
4.0%
8.0%
12.0%
16.0%
2010-2014 2015-2019
Ice Cream Total Market Volume Growth (CAGR%)
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Ice Cream Total Market Volume (‘000 tonnes)
China
2,100.00
2,150.00
2,200.00
2,250.00
2,300.00
2,350.00
2,400.00
2,450.00
2,500.00
2,550.00
Source: Euromonitor
9. CONFECTIONERY
9
• India is the standout market in the region
with a predicted average volume growth of
9.7% over the next five years. However,
the Chinese market also offer strong
growth potential with an established per
capita consumption.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
2010-2014 2015-2019
Confectionery Total Market Volume Growth (CAGR%)
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
450.0
Australia India Indonesia Japan Malaysia New
Zealand
Philippines Singapore South
Korea
Taiwan Thailand Vietnam
2014 2019
Confectionery Total Market Volume (‘000 tonnes)
China
1,150.00
1,200.00
1,250.00
1,300.00
1,350.00
1,400.00
1,450.00
1,500.00
1,550.00
Source: Euromonitor
10. TOOTHPASTE MAERKET SIZE
0
2000
4000
6000
8000
10000
12000
14000
0
200000
400000
600000
800000
1000000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Volume
Value
10
• The volume & value gains were
mainly led by India and Vietnam,
where the growth rate is over 50%.
The growth rate in China and
Malaysia is around 30% which is also
fast growing market.
• New products contributing to
growth in value, which lead the
market to be a high-end direction
Value US$ mnVolume '000 litres
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Volume Growth YoY %
Value Growth YoY %
Source: Euromonitor