Medical website optimization to elevate your search engine rankings for your website. These are the tools we use to analyze your site.
Keyword tools help you choose highly searched terms for your articles.
This was adapted from a presentation at the Academy of Ophthalmology, 2011.
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Medical Website Optimization
1. MEDICAL WEBSITE
Search Engine Optimization
Adapted from American Academy of Ophthalmology Presentation
Amy and Randall Wong
October 2011
2. AGENDA
ïWhat is SEO? SMO?
ïSEO Basics
-Keywords
-On Page SEO
-Off Page SEO
ïMeasuring Results for your medical
practice.
*****Tools*****
3. 80% of all online sessions begin with
a searchâŠ.
4. Drive traffic to your medical website
by using Search Engine Optimization
(SEO)
1. On-page SEO
2. Off-page SEO
5. SEO terms you should know:
Page Rank (PR)
âą Measures the popularity of a website
with other sites
âą PR is from 0 to 10. The highest is 10.
-Google has a page rank of 10
6. Basic SEO Terms
Alexa Rank (www.alexa.com)
âą The Alexa toolbar shows your ranking,
but also provides valuable data.
âą The lower the number, the higher the
ranking.
7.
8. Basic SEO Terms
SERPs
âą Acronym for Search Engine Results Pages
âą Visibility on the first page is key
9. Basic SEO Terms
Keyword Research
âą Content is KINGâŠ.Why?
âą Topical relevance, link text
âą Remember advertisers pay for keywords
11. Organic, Natural vs. Black Hat
âą White hat uses organic, âą Black hat uses
natural methods for malicious tricks to
increasing search deceive the search
engine visibility. engines and users
17. On-Page Optimization
Site Accessibility
-Site design works across the major browsers;
IE, Firefox, Safari, Chrome
-Broken links (Prevents users and SEs from
reaching relevant contentâŠding!)
-File Size (Keep under 150K for reduced index
size and to allow for all text and images to be
crawled)
-Flash
-404 pages (Indicates a page cannot be found)
20. Off-Page Medical Optimization
Set of tasks to make your site more accessible
and popular to users and search engines by
spreading links and promoting your site to target
users
21. Off-Page Search Engine Optimization
Link Building for Your Medical Website
One-way Linking: You link to a site without
expecting a link back (Try linking to another
medial site)
Reciprocal Linking: Searching for topically
relevant sites/blogs and asking for links from the
webmasters or bloggers
22. Google Crawlers
Google Bot: Collects web pages with two
assistants
Freshbot: Collects updated content
frequently
Deepbot: Follows every link it finds
âąImage Bot: Crawls Images
âąGooglebot Mobile: Crawls Mobile Pages
23. SEO Algorithmâs Secret?
TOP SECRET
-Search engine companies are the only ones who
know for certain the algorithm being used. Even
within their own company their only a few key
employees who probably know the entire
algorithm.
*Reverse engineering, research and experiments
give SEO professionals a pretty good idea of the
metrics being used.
24. Site Analytics/Measuring
Bounce Rate: the % of visits that end with the
user leaving the site
Referrers: Sites or pages from which the user
came from to reach your site
Landing Pages: The pages from your site on
which the users first arrived
Unique Visits: number of unique users (both
humans and bots)based on IP
Average Time on Site: Indicates the amount of
interest your sites content generates
25. Site Analytics/Measuring
*Keyword Ranking: Is your medical practice
ranking for the keywords you wished to optimize
and are they getting you to Page 1?
*Website Traffic: Has your website traffic
increased?
*Increase in number of impressions
*Have you implemented systems in your
medical practice to track this information sheet.
(Intake sheet modified?)
26. SMO Measurement
Free SEO analysis of your website:
www.pearanalytics.com
Keyword analysis:
www.adwords.google.com
Spy on your competitors:
www.keywordspy.com
How does your website look on different
browsers?
www.browsershot.org