"Managing Your Online Reputation" was presented at the American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The course was presented by Randall Wong, M.D.
Managing your online reputation is a must for anyone and everyone in practice. Your online reputation exists with or without a website, with or without a social media account and it consists of whatever anyone is saying about you, your practice and/or your colleagues.
Learn how to automatically monitor the Internet for comments and reviews about you and how to respond effectively...especially to the "nasty" reviews!
If you have questions or comments, leave them here, visit our website or email me.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
randall.v.wong@gmail.com
https://www.linkedin.com/in/randallvwongmd/
2. Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com
3. Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• Reputation Management
4. Online Reputation
• What is your online reputation
• Where is your online reputation
• Monitor
• Respond
• Bonus!
13. Monitor
Google Alert
Email from non-indexed sites
Your Website
Social Media
Monitoring your entire online reputation can be done
automatically!
14.
15. Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?
17. Positive Reviews: “I Like You!”
Majority of reviews are positive
Respond:
Acknowledge and appreciate reviewer
“Thank you”
Show willingness to engage
Show you care
18. Negative Review: “You Stink!”
24 Hour Rule
Unlikely to remove Negative Review
Slander
Racial
Shows You are Human
(Not every one is perfect)
19. “Make Lemonade” from Negative Review
Don’t expect to regain customer
5 Star Response
Take the opportunity to neutralize review;
engage
demonstrate transparency (personal and business)
explain
Negative reviews give you an excellent opportunity to show you care, perhaps
not to the author, but to the dozens and dozens of readers who will follow.
20. The “Tribe”
An online term used to describe your community of supporters.
1. Facebook
2. Twitter
3. Email Followers
4. Customers and patients
Your tribe can be your strongest ally and is the most powerful way to neutralize
negative reviews and turn them into more positive reviews.
24. What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 70130
25.
26.
27.
28. Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed
29. Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
32. AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech Pav
Managing Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”
33. AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”
34. To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com
Hinweis der Redaktion
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.
I am a retina specialist practicing in Fairfax, Virginia.
3 easy steps to control your online reputation;
Monitor
Look for both negative and positive comments
You must respond to both negative and positive comments
One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.