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Getting Social
- 1. Getting Social! Getting Results! Credit Union Services and Products Forum 2012 w w w. r t e f s . c o m
- 2. Agenda • What is Social Media? • What are you doing on Social Media? • Do you know how well it is performing? • What to do next.
- 3. Twitter
- 5. Facebook
- 8. Blogging
- 12. LinkedIn
- 14. Social Media Expectations • A more personalized message • A conversation, not a “push marketing campaign”
- 15. Creating Your Strategy • Different but complimentary to Marketing Strategy • Place members in groups and subgroups • Twitter for “posts” • Facebook for conversations • Respond to what is out there
- 16. What is being said about you on Social Media and why you should care! • Examples
- 19. How to find out? • Listen – What is being said about you? • Talk – Provide content that is unique, timely, valuable and targeted to the community. About you, your products and services, your community. • Engage – Offer value to promote discussion, feedback and purchase/investment.
- 20. Listening • Listen for at least three months before engaging members • Listen to what is being said about competitors – gain market research • Listen for positives and negatives • Listen to place members in the proper groups
- 21. Listen • Brand Monitoring – Monitor Facebook – Monitor Twitter – Uncover comments, fan pages and tweets that mention: • Your brand • Your industry • Your financial institution
- 22. Listen • All visitor comments brought into one location from: – Facebook – Twitter – LinkedIn – Blog – etc
- 23. Listen • Listen and Report • Measure Social Media Marketing Effectiveness • Dashboard report
- 24. Dashboard Report
- 25. Is this Real Estate? • Real estate is all about: – Location – Location – Location • Social media is all about: – When to post! – When to post! – When to post!
- 26. When to Talk and Engage?
- 27. When to Post
- 28. When to Post
- 29. When to Post?
- 30. When to Post
- 31. What to say? • Be Passionate • Kis(s) – Keep it simple • Focused Provider Content • Be Bold – Not Risky
- 32. Talk • Social Discussion Control – Create your own discussions – Monitor other discussions – Control and direct your own discussions – Use discussions to: • Develop FAQ’s • Acknowledge great ideas • Address problems in one place
- 33. Talk • One source for publishing • Post to: – Facebook – Twitter – LinkedIn – Wordpress – more
- 34. Engagement • Respond to posts • Anticipate other’s views • What has a focus gets done • Link campaigns
- 35. Engage • Create your own “community” • Respond to social media comments from one location • Schedule responses for publication at a later time
- 36. Engage • Lead Generation – social lead generation • Customer Service • Market Research • Increase Web Traffic
- 37. Benefits for the Credit Union • Social media activity in one tool • Learn about what is being said and respond timely and with solid information • Generate leads • Involve the credit union in the community • Reach younger members
- 38. Questions and Answers Gary Hess Gary.hess@rtefs.com 320-281-9765