ROIALTY puts real-time customer profiling at the core of your marketing ecosystem so that you can stop guessing and start knowing how to make better business decisions and drive ROI. Businesses are trying to collect as much data as they can in attempt to learn more about their customers, aiming at personalizing customer experience. But how can they strengthen these data in a way that truly gives back a meaningful view of their customers that leads to relevant interactions and relationships? ROIALTY is based around a simple truth: modern consumers publicly share information about their relationships, passions, desired products and holiday plans via social networks. Every single social interaction, if timely collected and properly interpreted, is an opportunity to better understand your customers and to get in touch meeting their expectations. SOCIAL INTELLIGENCE identifies people interested in your brand and builds rich marketing personas suggesting the right content and placement to reach and thrill each of them. DIGITAL ENGAGEMENT personalize customer experience with gamification and tailored missions and rewards, enhancing conversion rates. CUSTOMER PROFILING enriches your CRM with demographic, psychographic and behavioral data and nurtures your marketing automation platform with real-time customer-centric events.

1. Intelligence & Gamification
for Social Loyalty

2. 2
ROIALTY is a Real Time Marketing platform created to deliver personalized customer engagement and digital loyalty
programs. Its flexibility enables the definition of profile-driven, interactive journeys aimed to maximize customer loyalty
and retention, while providing key metrics to define the ROI of marketing initiatives.
Omnichannel: Roialty seamlessly connects to the Client’s existing digital and physical channels, through its set of API
and connectors. Interactions can be triggered by business apps (e.g. CRM, web analytics, etc.), digital properties (e.g.
website, mobile apps, DEM, etc.), public social channels, store, retails or legacy channels (e.g. digital signage, vending
machines, etc.).
Contextual: semantic social data and real-time intelligence enable ROIALTY to deliver unexpected highly-engaging calls
to action where and when the customer need is urgent, to the most appropriate touch-point.
Profile driven: social customer segmentation allows to enrich users attributes and insights to the marketing segmenta-
tion capabilities, in order to provide maximum personalization to the customer experience.
Loyalty-enabled: missions, statuses, rewards and other gamification features, allow to establish win-win relationships
and to increase the attention span and the conversion rates in the customer journey.
UNIQUE SELLING PROPOSITION
PARTNERS
YOUR FUTURE

3. 3
Chicco (Artsana Group) is the leading global player within the babycare industry. As many others among our clients,
they have 3 priorities:
1 A better understanding and segmentation of their customer
2 The growth of engagement and conversion rates across multiple channels
3 The conversion of huge investments on social platform - Facebook, Twitter - into transactions and owner
ship of user’s profiling data
How can they get more information on their customers behaviours, interests and preferences? How do they keep their
audience active and engaged across all channels? How they can finally measure and monetize their digital marketing
investments?
BEWE “ROIALTY Platform” integrates semantic social data, real-time intelligence and gamification with digital loyalty
programs.
We pull information into a unified understanding of client’s audience across the entire ecosystem - internal data, web
and social properties all in one platform - and combine them into an holistic view in order to perform advanced clus-
tering, enable profile-driven engagement and reward client’s biggest supporters.
Connecting social accounts, emails, loyalty programs and crm data to a unified, holistic customer profile and collect-
ing demographic and behavioral data across different touch points has never been so easy :) !
This massive organized amount of “actionable information” enables you to easily maximize conversion and retention
rates across the entire ecosystem:
• Automatically provide the most engaging content or call-to-action, based on user’s profile, interests
and preferences.
• Put real rewards in the hands of your most valuable supporters.
• Leverage semantic analysis to assign priority to tickets and to provide contextual insights to your sales
and customer service reps
We plug into our client’s website and other touch points or existing enterprise platforms to create a seamless user
experience. We can track and activate the audience wherever the brand is.
Every company today needs to activate and engage their audience across multiple channels. We’re providing a plat-
form that drives you beyond the limits of old social marketing.
ELEVATOR PITCH

4. ROIALTY
PLATFORM

5. 5
The functionalities of the ROIALTY Platform can be organised in three logical components:
Social Customer Segmentation
Social Customer Segmentation (SCS) component uses public and proprietary data to enrich customer identities and build
targeted audiences.
• Unify Customer Identity (connect social accounts, emails, loyalty program ids and CRM
data to a unique customer profile)
• Collect demographic and behavioral data from customers’ social profiles and interactions
across different touch points
• Use enriched Customer Identity data to build effective clusters, reach custom audiences and find
leads similar to existing customer profiles

6. 6
Conversion Engine
Conversion Engine component allows marketers to define profile-driven strategies to deliver targeted, personalized
customer experience and maximize conversions.
• Provide the most engaging content or call to action, based on user’s profile, interests and preferences
• Track online and offline missions and provide rewards to increase conversion and retention rates
• Combine semantic analysis and Customer Identity data to assign priority to tickets and to provide
contextual insights to your sales and customer service reps
Command Room
The ROIALTY Command Room is the operational center for your real-time marketing intelligence.
• Configure monitoring parameters, feeds, events alerts and workflows
• Track and visualize your data and metrics via customizable intelligence dashboards
Data Platform
One solution that semantically analyzes the entire social web and raises events related to intelligent owned and earned
channels, conversations, arguments and audience monitoring every relevant content and interaction metric for a brand
in its industry.
• Processes millions of web and social data in every language
• Can build reports and alerts geographical, demographic, psychographic and relevance
• Defines the rules to optimize the planning and operation of social caring and digital marketing
All the platform components, tools and data feeds can be accessed through a complete suite of REST API or through our
stand-alone cloud based SaaS Apps: ROIALTY & SOCIAL INTELLIGENCE (see next pages).

7. 7
GAMIFICATION & LOYALTY APP
Gamification & Loyalty App is the digital loyalty app (web, social, mobile) that allows a brand to develop the potential of
‘engagement’ in social media & digital communities by increasing their involvement through Gamification & rewarding.
It boosts awareness, conversions and purchases on e-commerce and retail channels while monitoring the full range of
interaction metrics needed to measure the ROI (Return On Investment) of each digital campaign.
Gamification & Loyalty App rewards authenticated users connecting their social profiles and offers them targeted
‘missions’, based on their socio-demographics, preferences and interests.
Each mission engages the user in content creation & publishing on blogs and social media or in promotion of product/
service initiatives through likes and sharing as well as participating in surveys.
Gamification & Loyalty App is the ready-to-go solution to enable your ROI in digital loyalty programs.

8. 8
Operational intelligence
dashboard that integrates
social and web data.
This allows you to easily convert
every insight into action - in
real-time.
Find buyers actively seeking
the products you sell, discover
on what topics they’re active
and where.
Engage users with the most
suitable contents based on
their specific interests and
preferences.
Identify emerging and trending
topics within your industry, also
drive your communication and
engagement strategy to success.
In a value exchange environment,
easily connect your loyalty
programs and rewards users
based on their actions and
purchases made online
and offline.
Complete consumer life-cycle
analysis by tracking user’s
purchases through unique
coupons and discount codes.
UNIFIED ACTIONABLE
INSIGHTS
PROFILE-DRIVEN
ENGAGEMENT
LEAD DISCOVERY
DASHBOARD
LOYALTY PROGRAM
INTEGRATION
HOT TOPICS
OBSERVER
TRANSACTION
TRACKING
KEY FEATURES

9. 9
SOCIAL INTELLIGENCE APP
SOCIAL INTELLIGENCE provides an end-to-end solution that gathers the entire social web and delivers actionable
insights regarding owned and earned media, conversations, audiences and topics by tracking each relevant content
and interaction around a brand.
The platform allows to track a huge set of social media data and to drill down to provide geographic, demographic,
and psychographic insights and to monitor performance against competitors while planning, monitoring, engaging, and
measuring influencers all in one place.

10. 10
MEASURE & COMPARE
SOCIAL MEDIA
PERFORMANCE
Measure your social channels
success through the most
updated reach, engagement and
responsiveness metrics.
Enhance your editorial strategy and
ADV spending effectiveness on
Facebook and Twitter.
Compare your performance with
your competitors and learn the
industry best practices.
TRACK
HASHTAG, KEYWORD,
PHRASE AND URL
Track hashtags, keywords, authors
in real time.
Discover who interacts on a
specific topic and who contributes
in expanding its reach.
Calculate the impact of every
author and content and measure
the performance of your
“140-character” initiatives.
GET REAL TIME
ACTIONABLE
ALERTS
Get real time alerts when an
important event occurs within your
web and social scenarios.
Events can be set up using every
metric, variation, keyword, author,
and also combining these variables
without any limit.
This will allow to discover, for
example, if a competitor starts
ADV campaigns or launches
a successful initiative.
LEARN
AUDIENCE AND
INFLUENCER INSIGHTS
Discover, profile and engage the
most active and influential authors.
Track every interaction and measure
the impact of the most active
users within your network and the
competitor’s one.
Discover the topics where users
are most active upon and classify
people between brand evangelist or
detractors.
DISCOVER
LEAD, REQUEST,
SENTIMENT AND CRISIS
Find leads in interest/buying
process while they post, comment
or tweet referring to brands,
products, issues or qualitative
features.
Thanks to the semantic and
contextual analysis, every
interaction can reveal a new
prospect to engage or a new
emerging topic.
CARE
SOCIAL CUSTOMER
SERVICE
Be the first to answer user’s specific
questions on social networks or
by email. Thanks to the semantic
engine, every public or private
request can be automatically
analyzed. You can assign a priority
to a request, based on its topics or
the user profile.
Manage tickets and answers
through a unique platform.
Measure the quality of your service
and the speed of your social
responsiveness.
KEY FEATURES

11. 11
Maurizio Ferraris
CEO
Graduated from the University of Milan
in Computer Science and expert in
business models, communication and
digital marketing. He contributed to
the start of e-commerce in Italy, to the
design and implementation of the main
media and finance portals working as a
manager at KPMG Business Advisory
services, Etnoteam (now NTTData) and
TASNCH. With the arrival of the social
media phenomenon, he became co-
founder of BEWE where he has the
role of President as well as creator and
professor of the Bewe Digital Academy.
Stefano Tonella
COO
Graduated from Economy &
Management of Arts, Culture, Media
and Entertainment at the Bocconi
University in Milan, has been involved
from the beginning with the world
wide web and the new digital media,
working as the person in charge of
Digital Distribution and New Media for
Ponderosa Music & Art and independent
consultant for various players in the
music industry. In 2008, with business
partner Dario Manuli, founded Beatall
srl, a startup specialized in social
media and communication consulting
and services. Beatall later on became
BEWE, where he has the role of Chief
Operating Officer and principal designer
of the ROIALTY platform.
Dario Manuli
Product strategy director
Graduated from Economy &
Management of Arts, Culture, Media and
Entertainment at the Bocconi University
in Milan, started his professional career
in digital marketing working between
Milan, New York and Mumbai.
In 2008, with business partner
Stefano Tonella, founded Beatall srl, a
digital native company specialized in
innovating consulting for the strategic
use of social media. Beatall later on
became BEWE, where he is in charge
of social media analytics and product
strategy. Furthermore he is lecturer at
Bocconi University and BEWE Digital
Academy.
linkedin.com/in/maurizioferraris linkedin.com/in/stefanotonella linkedin.com/in/dariomanuli
Vieri Emiliani
Product Innovation Director
Graduated from Physics and expert
in information access management.
Since 2000 responsible for the main
development projects at Autonomy
Italy. From 2002 to 2007 CTO at
Volocom, where he managed R&D
projects in collaboration with several
Italian universities. Entrepreneur and
technical manager with a strong focus
on innovative projects and technologies
in the field of information access
management, he is co-founder of Intext,
BEWE’s joint partner for the semantic
data platform layer.
linkedin.com/in/vieriemiliani linkedin.com/in/giamma linkedin.com/lorenzo-melegari
Gianmaria Clerici
Delivery Manager
Graduated from the University of Milan
in Computer Science, started working
with the glorious Olivetti and with them
he transferred, in 1989, to Silicon Valley
in their R&D center. In Silicon Valley
has worked as principal developer/
SW architect for various SW/internet
companies, small and large, like Oracle,
Healtheon/WebMD, Epicentric/Vignette
and Bridgestream. After 22 years he
has returned to Italy and from 2013 has
taken the role of Delivery Manager for
the BEWE’s Development Factory.
Lorenzo Melegari
Service Innovation Manager
Graduated from Computer Engineering
at the University of Parma, passionate
about distributed systems, data mining,
search engines and natural language
processing. Since 2008 has been
involved in developing high performance
semantic annotators, knowledge
reasoners and distributed search
systems. He’s now principal consultant
at BEWE where he is responsible of the
ROIALTY Platform back-end technology
stack.
KEY TEAM
MEMBERS

12. ROIALTY SRL
Via Stefanardo da Vimercate, 28
20128 Milano - ITALY
ROIALTY LTD
90 Long Acre, Covent Garden
London WC2E 9RZ - UK
info@roialty.com
www.roialty.com
roialty.com
MILANO | LONDON | PARMA
CONTACTS