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Case Study: Sochi2014
1. Sochi case study
March 2014
"Instead of spending costly time in recording speech, ReadSpeaker
made it possible to automatically generate a text-to-speech version of the
Sochi 2014 website. Their cloud-based solution was always speech enabling
the latest version of our content to the full satisfaction of our visitors."
Alexey Shestakov
Head of Web Design and Sites Developing Division (INET)
Sochi 2014
2. Over the Olympic Winter Games period Feb 6 – Feb 23
o 50,000,000 unique visitors
o 124,000,000 visits
o 620,000,000 page views
o Average visit duration of 5:29
Visits per country
o Russia 37%
o United States 18%
o Canada 9,5%
o Ukraine 3%
o France 2,5%
o Netherlands 2,1%
o Germany 2%
o UK 1,9%
Sochi website data
3. Over the Olympic Winter Games period Feb 6 – Feb 23
o 1,156,954 hits which represented
• 2,31% of all unique visitors
• 0,93% of all visits
• 0,19% of all page views
Over the whole month of February
o 1,266,678 hits
Hits on website
o Top 20 pages accounted for almost 40% of hits
o Top 100 pages accounted for 56% of hits
o 10,000 + web pages have been listened to (including 3,500+ pages with
selected texts)
Hits per language
o Russian 48%
o English 42%
o French 10%
ReadSpeaker statistics