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The Real Living CO Properties  Advantage Our Value Proposition
Contents Our Company ,[object Object],Our Brand Our Services Offering ,[object Object]
Sales Support
Business Support
Professional Development
Technology,[object Object]
Who We Are… Real Living CO Properties The Real Living brand was created in 2002 with the merger of three well established Ohio companies to create the 7th largest real estate brokerage in America. In 2006, earned the Inman Innovator Award as the Most Innovative Franchise. In 2008, named the “Most Promising National Brand” by Swanepoel TRENDS Report. In 2009, named one of the “Top Ten Newsmakers” by Swanepoel TRENDS Report. In 2010, merged with GMAC Real Estate under the Real Living brand. Lllll
Our Company  Real Living’s Vision:   “Changing the face of Real Estate” by delivering a leading technology platform with integrated tools, resources and services to deliver unparalleled service to franchises, agents and consumers. Industry's 100 Most Influential LeadersInman News has recognized Real Living President Harley  E. Rouda Jr. and Brookfield RPS CEO Graham Badun as among the top 100 most influential leaders in the Real Estate industry.  
Our Company Strategy  Real Living’s Value Proposition delivers scalable and integrated services. Culture A family of franchisees and agents committed to delivering superior customer service in a consistent manner. Innovation From our Brand and Premier Service® program to our new Technology Platform and comprehensive Marketing Programs - Real Living provides you with exceptional tools and resources to serve your clients. These tools and services allow you to get more leads, do more business, make more money, and do it easier.
Five Point Value Proposition
Marketing Real Living CO Properties provides a comprehensive collection of tools, resources, and services to help agents promote themselves, generate leads, serve their clients and market their property listings.
Premier Service ® Premier Service is our service program designed to create a consistent, reliable, measurable and marketable service experience across the Real Living network.   The program is designed to help our agents focus on individual customer’s needs and deliver a more satisfying experience resulting in higher levels of referrals and repeat business that only come from “highly satisfied” customers.  Our training, service process and presentation tools are designed to help you communicate the roles you play in the transaction as their Trusted Advisor  , Skilled Negotiator   and Expert Facilitator  , define the value of the service you provide for the commission you charge, and establish client trust and confidence. SM SM SM
Premier Service ® Our service delivery program offers: ,[object Object]
Compelling marketing materials.
Satisfaction measurement and accountability.
Insight from customer satisfaction surveys. The tenants of Premier Service: ,[object Object]
Establish Expectations mutually agreed upon by both parties.
Commit to these goals and service standards in writing.
Perform the Service by doing what we said we would do.
Measure and Evaluate with our customer satisfaction survey. ,[object Object]
Traditional Marketing Real Living CO Properties knows the importance of keeping a strong traditional presence in our overall marketing plan.
Digital Marketing Connecting with buyers at the very start of the research phase means greater conversions when the implementation phase begins.
Mobile Marketing You can connect with clients anytime, anywhere, at their convenience . Clients can easily connect with you. Buyer clicks the button – Enters their information – You’re connected! You can send photos and info to potential buyers’ computer, smart phone or tablet.  TEXT ME NOW
Market Advantage Real Living’s marketing web delivery system is part of the Business Center: ,[object Object]
Can be sent to agent’s online contact database, prospects, by zip code of the agent's newest listing and other targeted means
Monthly eNewsletter customizable with your listings
Web posting capabilities & Slide Show Tour feature*
Tracking of email opens
Comprehensive campaigning tools.*Available as part of an upgrade package.
Luxury Program If your property warrants special consideration, the Elegant Homes ® Internationalprogram includes:  ,[object Object]
Agent marketing materials
Property marketing materials
Listing syndication to LuxuryRealEstate.com, and the Who’s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.,[object Object]
Generating E-Leads Real Living’s internet strategy focuses on:  ,[object Object]
Attracting Qualified Home Buyers
Exceptional Online Engagement
Incenting User Registration & Regular Use.The Real Living Consumer site increases: ,[object Object]
Internet Listing Channel Partnerships
On Site Experience and Lead Funneling
Lead Routing & Management Features.,[object Object]
Receive reports on referral activity
Training and consultation on referral procedures and best practices
Conduit to Brookfield Global Relocation Services  division
Toll Free Help Line.Leverage Real Living Referrals: ,[object Object]
Add value to your services
Network and grow your business.,[object Object]

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Real Living CO Properties - Join our Team

Hinweis der Redaktion

  1. Real Living’s Business Center is designed to provide agents with all tools, systems and materials they require to do business and operate daily – all centralized in one place! Agents will go here for everything from e-mail, training, announcements, and much much more. Upon on-boarding, each agent will receive their username and password and it is a single login system for access to all tools. Note: Transparency and communication are key within the network and Real Living and the local brokerage can/will push announcements to the network and down to the office level via this platform.
  2. There is tremendous branding value in having consistent e-mail addresses within each individual brokerage. Consumers will see a consistent Real Living set of e-mails for all agents in each brokerage. Agents can point their Gmail, Yahoo, etc. to their Real Living e-mail address.
  3. Real Living provides agents a full contact management platform. Saves agents dollars they typically spend with off-the-shelf products (e.g. Top Producer) Fully integrates with all Prospecting tools we’ll discuss later in the presentation
  4. Real Living will put each LOCAL office’s forms and contracts on the business center so they have a centralized place to access these (e.g. their Business Center)Contracts will be printable from this central location
  5. Real Living provides four levels of sites to its network…National Site = www.RealLiving.com. This site will have search functionality for all markets where we have an MLS feed.Regional Sites = www.RealLivingChicago.com. This site will feature listings from all brokers in a specific DMA.Broker Sites = www.RealLivingBrokerName.com. This site will feature listings from the entire brokerage market (once MLS is integrated). Agent Sites = www.realliving.com/joe.agent. Agents can point their personal URL(s) to their site.
  6. Real Living will provide the Broker website and feed the MLS (for some this will not occur upon signing). Agent sites will be attached and integrated with the broker site Consumer friendly Saves broker time and money of having to deal with managing their own site – Real Living makes it easy
  7. These will activate once MLS integration happens in your local market. Savings for an agent – they do not need to spend $200-$2,000/mo on their website. Fully integrated into the Broker and National website Agent can buy www.yourname.com and forward it to this site which will be www.realliving.com/agentfirstname.agentlastname
  8. Upon MLS integration, Real Living will syndicate all listings to a wide array of national real estate search portals. Real Living manages these partnerships to ensure there is “one-click” access back to the agent/brokerage.
  9. Gen X and Y comprise 80% of the buyers in the market. We need to have instant connectivity to this audience and text me now is a widget that will be on every Real Living agent’s sites/listings Again, note and accessibility stat from NAR’s Buyer and Seller Report 2010.
  10. Real Living has a full agent service center dedicated to helping agents with a variety of topics…Anything from basic computer hard/software issues to “how-to” Business Center related questions.Again, in Real U there is a complete list of Quick Reference Guides (QRG’s) and live tool training to help as well.