Customer lifetime value (CLV), cost-per-click (CPC), customer acquisition cost (CAC); these are the metrics that data-driven companies use to measure their marketing KPIs. But how do you calculate them? This is the subject of our latest webinar, which will get you familiar with these calculations, then teach you how to turn them into reports for money-making campaigns.

1. Analyzing ROI Using Your
Facebook and Adwords Data

2. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1

3. Why CLV?

4. Customer lifetime value

5. Customer lifetime value

6. Customer lifetime value

7. Case Study

9. Ad spend
● Cost per order
● Revenue per click
● Average lifetime value

10. Two strategies
1. Daily optimization of campaigns
2. Remarketing to existing customers

11. Customer behavior

13. 40%
increase in
marketing
spend
Result
80%
revenue increase

14. RJMetrics Demo

15. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1

16. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1