What your best customers are worth, why repeat purchases are changing the game and how your growth compares.

1. H I G H L I G H T S
F R O M
T H E

2. Just how good are your very
best customers?
Ecommerce marketers often focus on acquiring new
customers at a very low cost. This focus can obscure the
bigger picture: acquiring the most profitable customers.
So, just how profitable are your best customers?

3. The top 1% of your customers
spend 5x more per order
than average.

4. The top 1% spend as much as
the bottom 50% put together.

5. The top 1% spend 30x
more than the
average customer.

6. How good are ecommerce stores
at turning first-time customers
into repeat buyers?
Repeat revenue is preferable to revenue from new customers,
hands down. Existing customers are cheaper to market to and
the revenue is more predictable. So, how good are online
stores at getting customers back?

7. The typical online stores gets
43% of revenue from
Repeat purchases.

8. How fast do ecommerce
companies grow?
And the million dollar question, how does my revenue growth
compare to others in the industry?

9. The first million takes
the longest.

10. Click here for the full 12-page
Ecommerce Benchmark Report

11. About RJMetrics
RJMetrics is the best tool for running a data-driven online business.
About This Study
We combed through the massive data sets of our clients, hundreds of the successful
online retailers on the planet, to bring you insights on industry-wide trends in
ecommerce.