Dan Schultz Partner, Silicon Valley Software Group; 2013-2014 Reynolds Fellow, Reynolds Journalism Institute Dan Schultz (@slifty) is a civic hacker and innovator. Specifically, he is a Knight News Challenge winner, a recent graduate from the MIT Media Lab, a not-so-recent graduate of Carnegie Mellon University, and a 2012 Knight-Mozilla Fellow. Schultz lives in Providence, R. I., and wears many hats. He is a visiting programmer in residence at Syracuse University’s Newhouse School of Public Communications; a cofounder of Hyperaudio Inc., a non-profit organization that allows anyone to remix videos in a notepad; and a partner at the Silicon Valley Software Group, an organization dedicated to helping startups solve their technology problems. Schultz is a 2013 Reynolds Fellow working on Truth Goggles, a credibility layer for the Web. He is also a 2013 Sunlight Foundation grant recipient building CivOmega, a “Wolfram Alpha for civic information” that makes it much easier for nerds to make government data useful to normal human beings.

1. DESIGNING A STRATEGY
FOR
MOBILE INNOVATION
Dan Schultz @slifty

2. Silicon Valley Software Group

3. Idea
Build
Product
Measure
Data
Learn

4. What problem are you solving?Step 1:

5. How are you solving it?Step 2:

6. What assumptions do you need to test?Step 3:

7. Inputs / Outputs
Context
Experience

8. Location
Touch Camera
Microphone
Acceleration
Distance
Time
Contacts
Calendars
Weather
Inputs / Outputs
Traffic
Social Networks
Light
Gestures

9. Context
Time Activity
Attention Need

10. Experience
Simple SmallerInterruptible
Task Based Quick Ubiquitous

12. “People are disconnected from their geographic communities,
because the information they consume is unrelated to their physical locations.”
Problem

13. Solution
“Create personal content feeds based on exact places
where your users spend their time.”
“People are disconnected from their geographic communities,
because the information they consume is unrelated to their physical locations.”
Problem

14. Hypotheses
Readers will...
run an application that tracks their position.
spend time reading news related to places they have been.
care more about their community if they know what is happening in it.

15. run an application that tracks their position.
spend time reading news related to places they have been.
care more about their community if they know what is happening in it.
Media organizations will...
have enough local content to power a personalized feed.
publish content in a way that can be tied to locations.
Hypotheses
Readers will...

17. Map

18. Map
Content

19. Map
Content
Engagement

20. Map
Content
Navigation
Engagement

21. Idea
Build
Product
Measure
Data
Learn

22. Thank You!
Dan Schultz
dan@svsg.co
@slifty
Silicon Valley Software Group