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Twitter, Politics & News

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Reynolds Journalism Institute (RJI)
Reynolds Journalism Institute (RJI)

J. Brian Houston, Assistant Professor, Department of Communication, University of Missouri, 2012-2013 Reynolds Fellow

TechnologieNews & Politik
1 von 16
TWITTER, POLITICS & NEWS
Twitter and the 2012 Election • Funding from the Reynolds Journalism Institute (RJI) to examine twitter reactions to major political events
Twitter and the 2012 Election • What are people talking about on Twitter during political events? • How can we understand Twitter political conversation? • How can new organizations understand and use talk on Twitter?
Partnering with Local News • Dallas and Jacksonville papers • Promoted a local hashtag for the Presidential debates – #dmndebate – #jaxdebate
Partnering with Local News • Dallas and Jacksonville papers • Promoted a local hashtag for the Presidential debates • We collected and analyzed the tweets from the debates • Papers reported next day
Partnering with Local News
Partnering with Local News Throughout this project, the number of tweets using the hashtag grew
Partnering with Local News
Partnering with Local News Second Presidential Debate – Issue Mentions Dallas Jacksonville 1. Jobs 1. Women (full of binders) 2. Taxes 2. Taxes 3. Guns 3. Government (size, role) 4. Women (full of binders) 4. Sheldon Adelson
News Audience Survey • Social watching political events – Watching Presidential debates while communication with others (in person, via Facebook, via Twitter) – How much people enjoyed the debates – How much of the debates they watched
News Audience Survey • Watching debates while talking to others in person was related to enjoying the debates more – But not via Facebook or Twitter
News Audience Survey • Talking to others in person or via Twitter was related to watching more debates – But not via Facebook
Young Voters Experiment • Young voters watched a January 2012 GOP Primary debate • Answered questions before and after debate • Tweeted while watching the debate
Young Voters Experiment Who Tweeted More? • Those with larger Twitter networks • Those with more Political Information Efficacy • More confident that they are knowledgeable and informed about politics • Liberals
Young Voters Experiment Change from before debate to after debate Will win Could beat Candidate Tweets Like nomination Obama Vote Paul 278 22.15 .82 .85 33% Romney 158 16.38 .47 .54 6% Santorum 111 3.78 .00 .05 1% Gingrich 103 -14.19 -.46 -.22 -7%
Challenges • Twitter – Architecture is continually changing – Users are constantly growing • Sentiment • Conversations

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Twitter, Politics & News

  • 2. Twitter and the 2012 Election • Funding from the Reynolds Journalism Institute (RJI) to examine twitter reactions to major political events
  • 3. Twitter and the 2012 Election • What are people talking about on Twitter during political events? • How can we understand Twitter political conversation? • How can new organizations understand and use talk on Twitter?
  • 4. Partnering with Local News • Dallas and Jacksonville papers • Promoted a local hashtag for the Presidential debates – #dmndebate – #jaxdebate
  • 5. Partnering with Local News • Dallas and Jacksonville papers • Promoted a local hashtag for the Presidential debates • We collected and analyzed the tweets from the debates • Papers reported next day
  • 7. Partnering with Local News Throughout this project, the number of tweets using the hashtag grew
  • 9. Partnering with Local News Second Presidential Debate – Issue Mentions Dallas Jacksonville 1. Jobs 1. Women (full of binders) 2. Taxes 2. Taxes 3. Guns 3. Government (size, role) 4. Women (full of binders) 4. Sheldon Adelson
  • 10. News Audience Survey • Social watching political events – Watching Presidential debates while communication with others (in person, via Facebook, via Twitter) – How much people enjoyed the debates – How much of the debates they watched
  • 11. News Audience Survey • Watching debates while talking to others in person was related to enjoying the debates more – But not via Facebook or Twitter
  • 12. News Audience Survey • Talking to others in person or via Twitter was related to watching more debates – But not via Facebook
  • 13. Young Voters Experiment • Young voters watched a January 2012 GOP Primary debate • Answered questions before and after debate • Tweeted while watching the debate
  • 14. Young Voters Experiment Who Tweeted More? • Those with larger Twitter networks • Those with more Political Information Efficacy • More confident that they are knowledgeable and informed about politics • Liberals
  • 15. Young Voters Experiment Change from before debate to after debate Will win Could beat Candidate Tweets Like nomination Obama Vote Paul 278 22.15 .82 .85 33% Romney 158 16.38 .47 .54 6% Santorum 111 3.78 .00 .05 1% Gingrich 103 -14.19 -.46 -.22 -7%
  • 16. Challenges • Twitter – Architecture is continually changing – Users are constantly growing • Sentiment • Conversations

Hinweis der Redaktion

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