Riccardo Guggiola
7 SlideShares 17 Followers 11 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
Media, Programmatic and Data Management Consultant | Author "Programmatic Advertising per Marketing People"
Branche
Advertising / Marketing / PR
Webseite
riccardoguggiola.com
Info
Specialized in media, ad tech, programmatic advertising and data management . Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved. -Media trading on ad buying platforms and yield management on ad exchanges -Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools. -Carry out strategy for DMP and data management for both first party and third party data - Cross-device and cross-media trading capabilities -Strategic thinking and insights for marketers - Ability to build bespoke programmatic solutions for clients beyond media trading
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programmatic advertising dmp riccardo guggiola programmatic buying italia rtb real time bidding data driven advertising digital media marketing and advertising programmatic selling smau programmaticadvertising datamanagementplatform data bigdata wmf16 ssp dsp italy ricerca research lens academy digital strategy big data publishing sports distribution and logistics
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LUMA Partners • Vor 5 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
Media, Programmatic and Data Management Consultant | Author "Programmatic Advertising per Marketing People"
Branche
Advertising / Marketing / PR
Webseite
riccardoguggiola.com
Info
Specialized in media, ad tech, programmatic advertising and data management . Author of the book "Programmatic Advertising per Marketing People", EPC publisher, IAB Italy approved. -Media trading on ad buying platforms and yield management on ad exchanges -Track record in working directly with brands and publishers and integrating with client data infrastructure with CRM, email, marketing automation tools. -Carry out strategy for DMP and data management for both first party and third party data - Cross-device and cross-media trading capabilities -Strategic thinking and insights for marketers - Ability to build bespoke programmatic solutions for clients beyond media trading
Tags
programmatic advertising dmp riccardo guggiola programmatic buying italia rtb real time bidding data driven advertising digital media marketing and advertising programmatic selling smau programmaticadvertising datamanagementplatform data bigdata wmf16 ssp dsp italy ricerca research lens academy digital strategy big data publishing sports distribution and logistics
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