Email marketing is NOT dead!

1. Email Marketing
5 BEST PRACTICES

2. 1. Pick One Topic and Use a Relevant
Subject Line
• Conversion rates can easily be determined with how
effective a subject line is.
• Hence, your email’s subject line needs to target the
subscriber’s emotion and let it serve as a trigger.
• More than that, you want to pick a specific topic in every
blast. Now your email will be more to the point allowing
you to get the reaction you want them to pursue.
• Simply said, picking one topic for every blast helps in
making it that much more effective.

3. 2. Keep the Email Short, Sweet and to the
Point
• Remember the concept less is more? That’s the same concept that should be applied in creating
email blasts.
Why?
Most users often do not read the entire content of the email.
• At most, they are just going to scan the content for key points, ones that made them
interested… this is the importance of keeping the email short.
• If you have more to say, you can simply add a “Read More” link for the subscribers. Doing this is
also a good way to drive them to your website where they can further learn about the text in
your email.

4. 3. Make Sure it is Mobile Friendly
• You need to remember that more than half of people open their
emails on their mobile devices, and there’s a huge chance that
many of your subscribers are part of that group.
• In fact, according to Experian Q2’s 2013 Quarterly Email Benchmark
study, 51% of Unique Opens and 40% of Unique Clicks are taking
place on mobile.
• With that said, the only thing left to do is to
ensure that all your emails are mobile-friendly!

5. 4. Segment Your Lists
• Separating your subscribers into various lists is a good way to
improve the open rate of your email marketing.
•Remember, not all your subscribers or clients would be interested in
the same information.
• Hence, they need to be sent a different email blast, one that specifically
targets their interest.

6. 5. Always Include A Call-to-Action
• You’ve defined the purpose of your emails, and now you are done writing
the content.
Is there anything left to do?
Call to action. It’s an important part of every email blast.
• You don’t want your readers left with cliffhangers. The email not only
informs them of something. It’s also your way of telling and guiding them
of what to do next, which is what a call to action is about.

7. With that said, you now need to
apply these practices to see and
enjoy the benefits it will bring you!

8. Call (877) 409-4928 or
Email info@rgdmarketing.com
AND FIND OUT HOW RGD MARKETING CAN HELP WITH YOUR
BUSINESS' MARKETING NEEDS!