Le rapport « Forecast » de PSFK a pour vocation d’identifier aujourd’hui les tendances émergentes qui feront la créativité de demain. A destination des designers, des retailers, des marketers et des innovateurs, il doit permettre de construire un futur dans lequel les gens vivront, travailleront et joueront toujours mieux. Les chercheurs des PSFK Labs ont identifié 15 nouvelles tendances qui vont continuer à se développer cette année, pour façonner 2017. Les thèmes de 2017 La nouvelle singularité 1. La beauté inclusive Alors que les notions traditionnelles de la beauté sont majoritaires dans le paysage actuel, un mouvement grandissant célèbre la diversité humaine (ethnicité, identité sexuelle, âge, corpulence…) aussi bien dans les produits que dans les campagnes de mode et marketing. 2. La mode « mutable » Les nouvelles techniques de fabrication couplées aux technologies numériques permettent aux consommateurs de s’affirmer à travers leurs styles, et d’y apporter des éléments interactifs, adaptifs, et en mouvement. 3. Une expression distillée Alors que de la communication s’adapte aux temps courts, sur le mobile, les réseaux sociaux ou les plateformes connectées, un changement s’opère en parallèle vers des formes d’expression plus condensées et visuelles. 4. Une transparence radicale Dans un effort de se différencier sur le marché et de s’aligner avec les valeurs des consommateurs, les entreprises prennent des mesures radicales pour partager leurs pratiques, impacts et histoires derrière les produits et les services qu’elles vendent.

1. 2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
#2017Forecast
2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
SUMMARY PRESENTATION

2. The PSFK 2017 Forecast report identifies today’s emerging trends that
will shape tomorrow’s creative business. By analyzing thousands of
new ideas shared on PSFK.com and beyond, PSFK Labs researchers
identified 15 nascent trends that will continue to grow and mature in
2016 and into 2017.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
The 50+ pages of the report feature:
GET THE REPORT: psfk.com/2017-Forecast
DOWNLOAD NOW
‣ In-depth market analysis: an informed look of 15 trends that will define 2017
‣ Actionable Takeaways: to help creative professionals pave their way into the future
‣ Insights and Implications: an investigative analysis of consumer behaviors and
market trends that will impact retail, travel, work, home, health and marketing
‣ Expert Insight: perspectives from market leaders across the globe

3. PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers.
PSFK Labs has worked with Apple, BMW, Google, Nike,
Red Bull, Samsung, Target and many other leading brands.
If you are interested in seeing a presentation of this report or
would like to understand how PSFK can help your team ideate
new possibilities for your brand, contact us at sales@psfk.com.
PSFK LABS

4. PIERS FAWKES
Founder &
Editor-In-Chief
PSFK.com & PSFK Labs
The PSFK 2017 Forecast identifies today's emerging trends that will shape
tomorrow's creative business. While individual technologies may change,
the needs they fill remain rooted in basic human drives. This report takes
a look at the new singularity which allows people to express themselves
better, a touch enabled world which delves into the digital overlays in our
analog world, life partnering which highlights contextual and intelligent
services that support quotidian tasks and closed-loop communities which
investigates how distributed tech will soon connect citizens in every
corner of the world.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
Join us as we look at the trends that will shape 2016, 2017 and beyond!
INTRODUCTION

5. 1) CLOUD-ENABLE YOUR WORKFORCE
New tools and technologies must enhance and
support human relationships, foster
communication, collaboration and creativity.
2) FOCUS YOUR MARKETING
WITH COMMUNITY INITIATIVE
To truly resonate with today’s consumers, products
and marketing efforts must be a true reflection of
the broader cultural values.
3) ENGAGE ALL THE SENSES
Instead of just sight and sound, the next wave of
storytelling will better immerse people by catering
to all the senses.
4) SELF-EDIT WITH AUTOCORRECT
Intelligent editing tools and visual expression
focus messages to serve smaller screens.
5) BLEND PHYSICAL &
DIGITAL BRAND EXPERIENCES
Wearables present the opportunity to blend the
lines between online and offline worlds.
6) MAKE HARDWARE SOFT
Connected products from clothing to packaged
goods will change the relationship people have
with their devices.
6 STRATEGIES FOR THE FUTURE

6. 2017 THEMES
Creative, cultural and
technological innovations
will allow people to
freely, openly and easily
express themselves.
‣ Inclusive Beauty
‣ Mutable Fashions
‣ Distilled Expression
‣ Radical Transparency
Simulated environments
and performance-
enabled fabric will allow
people to interact
through gesture and
touch with both the real
and virtual world.
‣ Immersive Computing
‣ Fabricated Performance
‣ Multi-Sensory Storytelling
Predictive, contextual
and intelligent services
will offer intimate,
relevant and personal
support throughout the
day and along the course
of a lifetime.
‣ Corrective Centering
‣ Intimate AI
‣ Life Editors
‣ Digital Daycare
Distributed tech will
connect citizens no
matter where they are to
offer intelligent services
to people in every corner
of the world.
‣ Self-Supporting Cities
‣ Product As Retail
‣ Fan Matchmaking
‣ Nomadic Living
THE NEW
SINGULARITY
TOUCH ENABLED
WORLD
LIFE
PARTNERING
CLOSED-LOOP
COMMUNITY

7. THE NEW
SINGULARITY
Creative, cultural and
technological innovations
will allow people to freely,
openly and easily express
themselves.
INCLUSIVE
BEAUTY
MUTABLE
FASHIONS
DISTILLED
EXPRESSION
RADICAL
TRANSPARENCY

8. While traditional notions of beauty still pervade
much of today’s cultural landscape, there has been
a growing movement to celebrate humanity’s
diversity from the perspective of sexual ethnicity,
age, sexual identity, body types - in product
designs, fashions and marketing campaigns.

9. Lifestyle Magazine
Focuses On Culture Of
Older Generations
agei.st
AGEIST

10. New manufacturing techniques paired with digital
technologies are allowing the styles people wear
to make an even more dynamic statement about
them, bringing elements of interactivity,
adaptivity and movement to the latest fashions.

11. bit.ly/1MGRVoU
BEHNAZ
FARAHI
Shawl Changes Shape
Based On Where
People Look

12. As more communication takes place within short
bursts over mobile, social and wearable platforms
there’s a related shift to more condensed, visual
forms of expression that encapsulate bigger needs
and emotions in easily consumable packages.

13. apple.co/1GUY58H
CHILL
Emoticon Language
Designed For Wearable
Devices

14. In an effort to differentiate themselves in today’s
marketplace and align themselves more closely with
the values of consumers, businesses are taking
radical steps to share the practices, impacts and
stories behind the products and services they sell.

15. zady.com
ZADY
Packaging Communicates
Responsible Production Path

16. TOUCH
ENABLED
WORLD
Simulated environments
and performance-enabled
fabric will allow people to
interact through gesture
and touch with both the
real and virtual world.
IMMERSIVE
COMPUTING
FABRICATED
PERFORMANCE
MULTI-SENSORY
STORYTELLING

17. Combining the 360-degree immersion of virtual
reality experiences with emerging interface
paradigms to enable people to interact within
stimulated environments, transforming passive
viewing into a fully-engaging exercise.

18. teslasuit.com
TESLA STUDIO
Full Body Suit Stimulates
Tactile Experiences

19. Sensors are moving from the world of rigid
hardware to be more closely integrated into
people’s lives through the clothing that they wear.
These technologies are being embedded into
fabrics to monitor activity, provide feedback and
actively contribute to the performance of wearers.

20. lumobodytech.com
LUMO
Running Shorts
Provide Real-Time
Performance Feedback

21. As a way to create more dynamic narratives that
capture the attention of audiences, creators are
combining traditional storytelling techniques
with digital and physical experiences designed to
engage a variety of senses.

22. playmation.com
DISNEY
Wearable Toy Turns
Everyday Space Into
Exciting Adventures

23. CORRECTIVE
CENTERING
INTIMATE
AI
LIFE
EDITOR
LIFE
PARTNERING
Predictive, contextual and
intelligent services will offer
intimate, relevant and personal
support throughout the day and
along the course of a lifetime.
DIGITAL
DAYCARE

24. New technologies and designs are helping
people deal with the host of digital and real
world distractions that pop up in daily life,
allowing them to disconnect from their
surroundings, providing the optimal conditions
for increased creativity and productivity.

25. on.be.net/1NH0wxg
AGATA
NOWAK
Cushioned Chair
Blocks Mobile And
Wi-Fi Signals

26. The algorithmic systems that already permeate daily life are
getting upgraded with personalized interfaces that enable
people to naturally communicate to accomplish tasks and
even have simulated conversations. The addition of AI
learning and contextual understanding makes it possible for
these platforms to more intimately know their users,
opening the door to tailor these experiences over time.

27. helloivee.com
IVEE
Voice Assistant Automatically
Schedules Tasks

28. As more of people’s interactions take place over digital
platforms, keeping up with the steady stream of emails,
texts, social updates and information becomes a bigger
challenge. Automated systems and intelligent filters are
stepping in ease the burden, improving the quality and
frequency of online communications.

29. ibm.com/1ks0wnf
IBM WATSON
Tone Analyzer Avoids
Email Mistakes

30. As much as they may want to, today’s busy and single
parents can’t always be around to take care of their
children. Connected products are helping to offload some
of that burden by ensuring that moms and dads are always
cued into what’s happening in their kids’ lives, even if they
can’t be there in person.

31. owletcare.com
OWLET
Sock Alerts Parents
To Baby’s Vitals

32. SELF-SUSTAINED
SYSTEMS
PRODUCT
AS RETAIL
FAN
MATCHMAKING
NOMADIC
LIVING
CLOSED
LOOP
COMMUNITY
Distributed tech will connect
citizens no matter where they
are to offer intelligent
services to people in every
corner of the world.

33. The promise of an automated workforce is
moving closer to reality with wide scale
experiments in robotics that provide on-demand
delivery, maintenance and transport services that
support the continuous operation of homes,
businesses, cities and beyond.

34. dispatchrobotics.com
CARRY
Autonomous Parcel
Delivery Vehicle Avoids
Missed Packages

35. The notion of commerce has completely changed in the
face of digital platforms, bringing the ability to shop into
completely new mobile and social channels. It’s further
evolving with the development of internet-enabled
products and platforms that bring a level of one-click and
even automated purchases to people’s homes and offices.

36. hiku.us
HIKU
Handheld Scanner
Builds And Orders
Grocery List

37. In an effort to create a valuable community ecosystem
around their brand and products, companies are launching
social initiatives and niche networks that encourage fans to
come together around shared interests and passions to
meet fellow like minds.

38. refresh.sprite.com.br
SPRITE
Limited Edition
Can Unlocks
Special Content

39. An increasingly freelance, digital citizenry has given
rise to new set of services and platforms that enable
people to lead fulfilling lifestyles nearly anywhere
around the world by connecting them to flexible
work and living situations.

40. mod.work
MOD
Pop-Up Offices Include
Wi-Fi, Concierge Service,
And Coffee

41. The PSFK 2017 Forecast report identifies today’s emerging trends that
will shape tomorrow’s creative business. By analyzing thousands of
new ideas shared on PSFK.com and beyond, PSFK Labs researchers
identified 15 nascent trends that will continue to grow and mature in
2016 and into 2017.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
The 50+ pages of the report feature:
DOWNLOAD NOW
‣ In-depth market analysis: an informed look of 15 trends that will define 2017
‣ Actionable Takeaways: to help creative professionals pave their way into the future
‣ Insights and Implications: an investigative analysis of consumer behaviors and
market trends that will impact retail, travel, work, home, health and marketing
‣ Expert Insight: perspectives from market leaders across the globe
GET THE REPORT: psfk.com/2017-Forecast

42. 2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
#2017Forecast
2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
SUMMARY PRESENTATION