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Social Media Platforms and What They're Used For

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REW.ca
REW.ca

Learn what top social platforms and what they are used for.

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SOCIAL MEDIA PLATFORMS – AND WHAT THEY’RE USED FOR
EIGHT TOP PLATFORMS… Twitter Facebook Pinterest Instagram Google LinkedIn YouTube Vimeo
SOCIAL MEDIA USES News content, blog links, stories, promotions, competitions and videos (FB) Twitter Facebook Pinterest Instagram Visual content and telling stories with pictures
NETWORKING AND VIDEO Great for connecting with network, relationship and reputation building Great places to host video content accessible to a massive audience Google + LinkedIn YouTube Vimeo
BUSINESS GOALS AND SOCIAL MEDIA • Drive traffic to website • Increase brand awareness • Increase SEO and global visibility • Improve industry reputation
CONTENT TARGETING IS KEY • Facebook and Twitter are ideal for sharing news and feature stories, blog posts to your followers • Twitter is less visual and an established news source, so can lean towards having “harder” content • Facebook is more visual than Twitter and you can post videos, making it open to more fun content • Pinterest and Instagram are even softer
USE THE APPROPRIATE TONE • LinkedIn and Google Plus are more likely to be peer-to- peer, which will affect how you post content • The platform you are on dictates tone, whether formal, informal, friendly etc. • REW’s formal-to-informal scale: Professional/colleagues Newsy Fun newsy Fun casual
ENGAGEMENT • Quality of followers/likes, not quantity, is key • Frequency and timing of posting is important • Clickability is essential – would you click on it? • Don’t just post same old sales promotions • Don’t be afraid of sharing other people’s content • Make yourself a go-to expert in your field
ORGANIC PROMOTION • Use hashtags to join conversations • Use Twitter handles and tag people • Think about who would want to read/share this and target them • Target social media influencers to do your work for you!
• Promoting tweets and boosting posts is cheap and can be effective • Access targeted demographics that you wouldn’t otherwise reach • Set parameters such as age 25-55, lives in Vancouver, likes real estate PAID PROMOTION

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Social Media Platforms and What They're Used For

  • 1. SOCIAL MEDIA PLATFORMS – AND WHAT THEY’RE USED FOR
  • 3. SOCIAL MEDIA USES News content, blog links, stories, promotions, competitions and videos (FB) Twitter Facebook Pinterest Instagram Visual content and telling stories with pictures
  • 4. NETWORKING AND VIDEO Great for connecting with network, relationship and reputation building Great places to host video content accessible to a massive audience Google + LinkedIn YouTube Vimeo
  • 5. BUSINESS GOALS AND SOCIAL MEDIA • Drive traffic to website • Increase brand awareness • Increase SEO and global visibility • Improve industry reputation
  • 6. CONTENT TARGETING IS KEY • Facebook and Twitter are ideal for sharing news and feature stories, blog posts to your followers • Twitter is less visual and an established news source, so can lean towards having “harder” content • Facebook is more visual than Twitter and you can post videos, making it open to more fun content • Pinterest and Instagram are even softer
  • 7. USE THE APPROPRIATE TONE • LinkedIn and Google Plus are more likely to be peer-to- peer, which will affect how you post content • The platform you are on dictates tone, whether formal, informal, friendly etc. • REW’s formal-to-informal scale: Professional/colleagues Newsy Fun newsy Fun casual
  • 8. ENGAGEMENT • Quality of followers/likes, not quantity, is key • Frequency and timing of posting is important • Clickability is essential – would you click on it? • Don’t just post same old sales promotions • Don’t be afraid of sharing other people’s content • Make yourself a go-to expert in your field
  • 9. ORGANIC PROMOTION • Use hashtags to join conversations • Use Twitter handles and tag people • Think about who would want to read/share this and target them • Target social media influencers to do your work for you!
  • 10. • Promoting tweets and boosting posts is cheap and can be effective • Access targeted demographics that you wouldn’t otherwise reach • Set parameters such as age 25-55, lives in Vancouver, likes real estate PAID PROMOTION