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Qualify, Qualify, Qualify
How Do We Do It?
Gather information, do not sell.
Commandment of qualifying!
Get information, not commitment.
Commandment of qualifying!
4
Is that answering your question: Do you
want to do business with this prospect?
Get The Answer!
5
When prospective buyers call
6
•Check their questions
•Identify clear need
•Ask relevant details
•Note to list online
•Check urgency
•Check status of match
Sense the call
7
When prospective sellers call
8
• Ask pricing opinion
•Check if unrealistic
•Check seriousness
•Motivation level
•Discuss Marketing plan
•Choose follow-up plan
•Never ignore completely
Sense the call
9
At a minimum, add respondent
to your Trophy Database.

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