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Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.

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  1. 1. Presented by: Group 6 MBA 1st year 2nd semester Anchor Faculty: Prof. N.C.Samal
  2. 2. Group Members Gayatri Xess Rollno.19 Kabita Sarangi Rollno.25 Lissa Fernandes Rollno.26 Reelamala Tudu Rollno.52 Sufiya Naz Sarwar Rollno.70
  3. 3. Introduction History Nature of Industry Nature of the competition SWOT Analysis of industry PEST Analysis of the industry Market size Investments Government Initiative Players of Industry Major Players Details about the major players Conclusion Bibliography
  4. 4. Introduction India is the second largest producer of two wheeler in the world. The country stands next to china and japan in terms of production and sales respectively. Majority of Indian especially youngsters prefer bike rather than car. Capturing a large segment in two wheeler industry bike and scooter cover a major segment. Indian two wheeler industry had a small beginning in the early 50’s.
  5. 5. The 1900 Werner Brothers patented motorcycle HISTORY OF TWO WHEELER Motorcycle history begins in the second half of the 19th century. Motorcycles are descended from the "safety bicycle," a bicycle with front and rear wheels of the same size and a pedal crank mechanism to drive the rear wheel. Despite some early landmarks in its development, motorcycles lack a rigid pedigree that can be traced back to a single idea or machine. Instead, the idea seems to have occurred to numerous engineers and inventors around Europe at around the same time.
  6. 6. Lucius Copeland 1894 In 1881, Lucius Copeland of Phoenix, Arizona designed a much smaller steam boiler which could drive the large rear wheel of an American Star high-wheeler . In 1887 Copeland formed the Northrop Manufacturing Co. to produce the first successful 'Moto-Cycle' (actually a three-wheeler). Early steam-powered cycles
  7. 7. In the decade from the late 1880s, dozens of designs and machines emerged, particularly in Germany and England, and soon spread to America. During this early period of motorcycle history, there were many manufacturers since bicycle makers were adapting their designs for the new internal combustion engine. In 1894, Hildebrand & Wolfmüller became the first series production motorcycle, and the first to be called a motorcycle(German: Motorrad). Diagram of 1894 Hildebrand & Wolfmüller. First commercial products
  8. 8. PRODUCTION TRENDS IN INDIA  The two wheeler production in India is increased by 16.9 million units against 15.7 million units.  The short term demand for two wheelers is expected to be improved due to moderate recovery in economic growth and higher urban incomes.  Over the long term, the untapped rural market’s potential will push up two wheeler sales.
  9. 9. STRATEGIES OF some PLAYERS  Business Strategy Facilitated workshops. The purpose of these workshops is to develop strategic intent, mission, vision, values and organizational behaviors.  Marketing Strategy Broad strategic development. This encompasses External and Internal Appraisals including a SWOT analysis , Competitor Analysis, Consumer and Buyer Behavior, PEST.  Communication Strategy and Implementation Planning Development of communication strategies that involve implementation plans and timelines.  Branding strategy In Indian automobile industries, manufactures adopted strategies to create brand awareness among consumers through various means of advertising, brand endorsements, marketing campaigns, and trade, and consumer promotions. Many companies appointed famous celebrities as brand ambassador to attract larger target audience towards their brands.
  10. 10. NATURE OF competition The Automobile industry (two wheeler) in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles and exports more than 2.3 million every year. It is the world's second largest manufacturer of motorcycles there are eight key players in the Indian markets that produced 13.8 million units in every year.
  11. 11. SWOT Analysis
  12. 12. Strength Skilled low cost manpower. Decentralised Management. Total in-house manufacturing and testing with the latest precision instruments. A Technocrat MD, in touch with new technology and fast adaptation of this to the industry. Supplier to one of the largest Two-Wheeler manufacturers in the world has resulted in exposure to good manufacturing & functional quality systems. SWOT Analysis
  13. 13. Weaknesses Low thrust marketing. Over dependence on 2 key players. Low in exports.
  14. 14. Opportunities Price war in the market is putting pressure on -High Quality Machinery, -Lean Organisation Structure -Quality Systems in place. Technically driven management adds value to conventional processes and products. Globally tuned organisation open for Foreign Collaborations.
  15. 15. Threats Foreign players. Slow growth in domestic auto sales. Government policies.
  17. 17. POLITICAL Indian government auto policy aimed at promoting an integrated, phase and conductive growth of the Indian automobile industry. Allow automatic approval for foreign investment, with no minimum investment criteria. Assist development of vehicles propelled by alternate energy sources.
  18. 18. Low cost labour coupled with local availability of raw material like steel, aluminium and natural rubber has placed India amongst the low cost producing centres of two wheelers. Many auto finance company laid easy instalment rules with less interest rate it makes more segment people to go for it. Economic
  19. 19. In numerous cultures, motorcycles are the primary means of transport. Two wheelers gives a great advantage to the specified designation where other cannot enter. Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money. Social
  20. 20. Two wheeler construction is the engineering, manufacturing, and assembly of components and systems for two wheelers which result in performance, cost and aesthetics desired by the designers. Best fuel economy of transport. New innovations. Technological
  21. 21. The growth story for the Indian automobile industry in 2014-15 rode on the two-wheeler segment. The segment has clocked positive growth at 12.9 par cent year-on-year to reach sales of nearly 13.5 million units by October 2015. Market Size
  22. 22. To match production with demand, many auto makers have started to invest heavily in various segments in the industry in the last few months. Some of the major investments and developments in the automobile sector in India are as follows: Snapdeal.com has entered into a partnership with Hero MotoCorp Ltd to sell two-wheelers and expect its online automobile sales to generate Rs 1,000 crore (US$ 162.33 million) of business in next six to 10 months. Hero Electric is looking for merger and acquisition (M&A) options or technology tie-ups to encourage its next generation electric vehicle technology. Investments
  23. 23. The Government of India encourages foreign investment in the automobile sector and allows 100 per cent FDI under the automatic route. To boost manufacturing, the government had lowered excise duty on small cars, motorcycles, scooters and commercial vehicles to eight per cent from 12 per cent, on sports utility vehicles to 24 per cent from 30 per cent. The government plans to come out with policies to introduce clean fuels such as biodiesel, bioethanol and electricity for vehicles in big cities to tackle air pollution. Government Initiatives
  24. 24. Players of the industry
  26. 26. HONDA Honda is one of the world's leading motorcycle manufacturers offering a wide range of classy motorcycles. These all new stylish bikes are high on safety measures and are good for the environment, good for society and good for business. From a line of sporty motorbikes, to off-road fasters to the luxurious motorcycles, Honda has bikes for all and everybody. The Honda bikes offered by us are Honda CBR 150cc, Honda CBR 250cc, Honda Twister, and Honda Unicorn, Honda Shine 125cc and Honda Trigger. START
  28. 28. Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer. Its best market is in the United States, where the majority of its sales are generated. Honda's automobile product line accounts for approximately 90 percent of its sales, and includes well- known U.S. top-sellers such as the Accord, Legend, Civic, Prelude, and the luxury Acura. The Accord is the second most purchased car in the United States, although it actually ranks first on the country's list of most stolen (and thus, "in demand") vehicles. Honda also produces motorcycles such as the Super Cub, Foresight, and Shadow 750. Furthermore, the company's power products division makes other items that bolster annual sales, such as agricultural and industrial-use machinery, portable generators, outboard motors, and all-terrain vehicles. History
  29. 29. Vision : Market leader in the motorcycle industry, emerging as a global competitive center of production and exports. Mission : A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects.
  30. 30. Company profile and headquarter •Company Name Honda Motor Co., Ltd. •Head Office 2-1-1, Minami-Aoyama, Minato-ku, Tokyo 107- 8556, Japan Tel: +81-(0)3-3423-1111 (main) •Established September 1948 •President, CEO & Representative Director Takanobu Ito •Capital 86 billion yen (as of March 31, 2014) •Number of employment 198,561 (consolidated basis), 23,467 (nonconsolidated basis) (as of March 31, 2014)
  31. 31. Branches in India  Imt manesar, dist.gurgaon, Haryana  Tapukara industrial area dist. Alwar, Rajasthan  Narsapura area, dist kolar, karnataka
  32. 32. Honda Research and Development Co., Ltd.; Honda Engineering Co., Ltd.; Honda International Sales Corp.; Honda SF Corp.; Honda Minami Tokyo Co., Ltd.; Honda Motor Service Co., Ltd.; ACT Trading Corp.; American Honda Motor Co.; Honda of America Mfg., Inc.; Honda Research of America, Inc.; Honda Motor (China) Co., Ltd.; Press Giken Co., Ltd. (98.2%); Seiki Giken Co., Ltd. (98%); Honda and Co., Ltd. (86.6%); Honda Sogo Tatemono, Ltd. (70%). Principal Subsidiaries:
  33. 33. product Aviator Dream Neo Dream Yuga CB Twister CB Shine CB Unicorn CBR 150R CBR 250R CBR 1000R
  34. 34. Different brands of the company HONDA CB SHINE Honda Dream Yuga Honda CB Twister HONDA CB UNICORN Honda CBR150R
  35. 35. Customer segmentation  Initiative Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.  Equality Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual's opportunities.  Trust The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.
  36. 36.  The Joy of Buying The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.  The Joy of Selling The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.  The Joy of Creating The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.
  37. 37.  Featuring a new concept, the NM4 was developed under the themes of "Neo-futuristic" and "cool," and will now be manufactured at Kumamoto Factory for sale to customers in Japan, North America and Europe. Thinking outside the box in pursuit of creating new products that previous generations could only imagine, Honda continues to pass on the joy of motorcycle riding to the next generation and the ones to follow.
  38. 38.  With the vision of "bringing the convenience and fun of a motorcycle to as many people as possible," Honda made an early start in the sales and production of motorcycles outside of Japan, and then quickly expanded its international operations.  Honda has since spread the technical capabilities of Japan around the world to establish a global production system.
  39. 39. Advertising process of the company  Hooding  Newspaper ads and magazines ads  Sponsorship in sports  Camping  Brand endorsement
  40. 40. The global environmental symbol was created to symbolize our environmental slogan, "Blue Skies for Our Children", and consists of the slogan combined with graphics.
  41. 41. DEVELOPING GREEN VEHICLES  At Honda, they are striving towards developing zero- emission in all our vehicles. Honda in japan is the first company who is meet the most recent exhaust emission regulations.  To reduce the environmental burden of four-stroke engines, they have developed a unique exhaust air injuection system and a programmed fule injection (PGM- F1) system, which is currently in use in the HONDA VFR motercycle. On the other hand the Gioron Crea, is a new generation, environment friendly 50cc scooter that is highly fule-efficient.
  42. 42. Expansion by addition of 11.5 MW HSD Based Back-Up Power Plant at Tapukara Industrial Area, in Tijara Taluk, in Alwar Dist., in Rajasthan - reg. Environmental Clearance. Environmental Clearance
  43. 43.  Honda's production facilities across the world also actively pursue energy-efficient methods and prevent water pollution by reducing industrial waste.  Honda has taken aggressive initiatives to reduce the environmental impact of its manufacturing operations, by implementing its concept of the "Green Factory".  HMSI too is actively working towards establishing an environment management system. Eco-Friendly Factory
  44. 44. CSR activities Honda is pursuing a range of corporate activities in order to create new value, expand value, and fulfill our commitment to the future while cultivating the freedom of associates to seek out a better way, a willingness to rise to the challenges of the future, and a spirit of collaborative creativity.  "Creating the Joys" means continuing to dream and create new value ahead of the times with free-spirited thinking to enhance The Three Joys.  " Expanding the Joys" means realizing dreams with more people and contributing to local society to expand The Three Joys around the world.  "Ensuring the joys for the next generation" means working toward the sustainable development of society and achieving the highest level of environmental and safety performance to ensure The Three Joys for the next generation.
  45. 45. Company principal  The Honda Philosophy consists of Fundamental Beliefs (including "Respect for the Individual" and "The Three Joys"), the Company Principle, and Management Policies.  This philosophy is not only shared by all associates, but also forms the basis for all company activities and sets the standard for the conduct and decision-making of all associates throughout the Honda Group.  Driven by its dreams and reflecting its values, Honda will continue taking on challenges to share joys and excitement with customers and communities around the world to strive to become a company society wants to exist.
  46. 46. Honda considers the enhancement of its corporate governance structures to be a key management issue and engages in a program of associated initiatives in keeping with its fundamental beliefs in order to increase the level of trust of shareholders, investors, customers, and the general public so that it can be a company society wants to exist.  Honda's approach to corporate governance This section introduces Honda's basic approach to corporate governance and the structures through which it pursues that approach  Risk Management The company involved in a number of initiatives related to risk management, including putting in place risk management structures and reviewing our information management rules  Compliance The company put in place a series of compliance-related structures, including a series of Honda Conduct Guidelines and a Compliance Committee.
  47. 47. BALANCE SHEET OF HONDA Yen(millions) FY2009 FY2010 FY2011 FY2012 FY2013 Total current assets 4,621,178 4,613,724 4,690,047 4,739,086 5,323,053 Investments and advances 639,069 642,681 639,932 623,607 668,790 Net property, plant and equipment 2,147,721 2,086,663 1,939,356 1,973,458 2,399,530 Total assets 11,818,917 11,629,115 11,570,874 11,787,599 13,635,357 Total current liabilities 4,237,368 3,419,130 3,568,192 3,579,759 4,096,685 Long-term debt, excluding current portion 1,932,637 2,313,035 2,043,240 2,235,001 2,710,845 Other liabilities 1,518,568 1,440,520 1,376,530 1,454,937 1,630,085 Total liabilities 7,688,573 7,172,685 6,987,962 7,269,697 8,437,615 Total Honda Motor Co., Ltd. shareholders' 4,007,288 4,328,640 4,449,975 4,392,226 5,037,477
  48. 48. Stock market BSE-464.00 Previous close-464.00 Open price-463.85 NSE-465.80 Previous close-465.80 Open price-465.15 FACE VALUE-10 P/E RATIO-20.20 MARKET CAPTALISATION-471cr
  49. 49. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Company Perspectives: END
  50. 50. The newly crowned Moto2 World Champion arrives in the MotoGP class with some extraordinary records to his name. Already a two times World Champion (1 in 125cc and 1 in Moto2) and with 26 wins, he is the most successful rider under 20 years old. He joins the Factory Repsol Honda Team, again with the number 93 on his fairing showing the year he was born, after two fantastic seasons in the Moto2 class.
  51. 51.  March 31, 2015 - AP Honda, the official Honda motorcycle distributor in Thailand, is unveiling its ultimate technology at the 36th Bangkok International Motor Show and offering unique experience to all under a concept “My Rides My Stories.”  Honda unveiled the world premiere of the BULLDOG as an exhibition model (concept model) at a press conference, at the 31st Osaka Motorcycle Show 2015.  Honda will exhibit a large variety of motorcycle models at the 31st Osaka Motorcycle Show 2015 from Friday, March 20 to Sunday, March 22 and the 42nd Tokyo Motorcycle Show from Friday, March 27 to Sunday, March 29.
  52. 52. YAMAHAWe brings you the motorcycles from Yamaha Motor Pvt. Ltd. These motorcycles are innovative in technology, proactive in design and excellent in performance. The Yamaha motorcycles are superior in quality and serves every purpose, weather it is style, commuting or sports. Our gamut of Yahama consists of Yamaha FZ16, Yamaha FZS, Yamaha YZF-R15 Version 2.0 and Yamaha Fazer. START
  53. 53. Punch line Ab manzilen paane ka karo iraada Mazbooti aisi ki chalti jaaye Yes! Yamaha “Change the rules” slogan
  54. 54. logo
  56. 56. History of the company Yamaha made its initial foray into India in 1985. In August 2001, Yamaha Motor India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the company "India Yamaha Motor Private Limited (IYM)". IYM's manufacturing facilities comprise of 2 State-of-the-art Plants at Surajpur (Uttar Pradesh) and Faridabad (Haryana). The infrastructure at both the plants supports production of motorcycles and parts for the domestic as well as overseas markets.
  57. 57. Establishing ‘YAMAHA’ as the “exclusive and trusted brand” of customers by “creating kando”( touching their hearts). VISION STATEMENT
  58. 58. Interesting facts  Yamaha to export sports bike to Japan from India. -First in the history of Indian 2 wheeler market -First shipment of 300 motorcycles with 150cc  Yamaha to make worlds cheapest bike - Called as nano of motorcycles - Price around Rs 27000.
  59. 59. COMPANY PROFILE Company Name - Yamaha Corporation Year of Foundation-1887 Date of Incorporation - October 12, 1897 Board of Directors- Takuya Nakata :President and Representative Director Motoki Takahashi : Director Motoki Takahashi : Managing Executive Officer Headquarters - Hamamatsu Shizuoka, Japan
  60. 60. Branches of the company(worldwide)
  61. 61. BRAND AMBASSADOR John Abraham Deepika padukone
  62. 62. YAMAHA products Motorcycles Sport bikes Commuter Vehicles including scooters Recreational Vehicles — All-terrain vehicles and snowmobiles Boats — Powerboats, sail boats, utility boats and custom boats Marine Engines — Outboard motors, electric marine motors, marine diesel engines Electric bicycles Automobile Engines Golf cars
  63. 63. brands
  64. 64. The YZF-R15 version 2.0 is a new model that has been developed under the concept of a “Graded Up R15.” It has a "Look-at-me" appeal with the triple macho design concept giving it a concentrated form with excellent ergonomics. The Fazer, gets the global Fazer series known for their sports touring & awesome looks.
  65. 65. The new Yamaha SZ RR brings a new dimension to the concept of 'Powerful and Stylish Commuter’ The SZ-RR is defined by the sporty styling and look of quality in its exterior design with special features like its smoked windscreen, aluminum grab-bars and 3D “SZ” emblem. It uses advanced sensors and actuators to calculate and deliver the optimum amount of fuel to the engine – enhancing both performance and mileage Cont.….
  66. 66. Customer segmentation
  67. 67. Emerging markets Yamaha is now concentrating on tapping rural markets for larger sales. The two wheeler industry in India registered a regrowth of -0.2% Jan-April 2013) while Yamaha registered a 22% growth rate.
  68. 68. Sources of promotion Television advertisements Newspaper advertisements Movies Uses of their Sports bikes Celebrities
  69. 69. Product demand in the market Yamaha is now concentrating on tapping rural markets for larger sales. The two wheeler industry in India registered a de- growth of -0.2% Jan-April 2013) while Yamaha registered a 22% growth rate.
  70. 70. Financial HIGHLIGHTS Revenue US$15.9 billion Operating Income US$189.3 million Net Income US$ 225.5 million Market share of 3% in motor cycles and 16% in scooters. Company sales increased by 13.2 % for the year January 2013
  71. 71. DEC 2010 DEC 2011 DEC2012 DEC2013 DEC2014 TOTAL MOTORCYCLE SALES MILLION YEN 914,211 887,556 798,676 928,203 977,580 CHANGE % - -2.9 -10.0 -16.2 5.3 SALES IN JAPAN MILLION YEN 37,752 37,047 36,104 37,361 45,987 CHANGE % - 1.9 -2.5 3.5 23.1 SHARE OF TOTAL SALES % 4.1 4.4 4.5 4.0 4.7 Overseas sales MILLION YEN 876,458 850,508 762,572 890,842 931,592 Change % - -3.0 -10.3 16.8 4.6 Shares of total sales % 95.9 95.8 95.5 96.0 95.3 Assets MILLION YEN 638,524 575,631 607,700 716,474 822,055 change % - -9.8 5.6 17.9 14.7 Financial data of last 5 year
  72. 72. Stock market NSE 0.33% BSE 0.28%
  74. 74. Strength  Excellent branding, advertising and global distribution  One of the major brand in motorsport like Moto GP, World superbike etc.  Extremely high Size and reach of company Weakness  Yamaha has narrow product line in Indian market  Lesser fuel efficiency
  75. 75. Opportunities Products are cheaper than Honda Growing demand in the market Innovative products Banks are willing to give motorcycle credits Threats Increasing number of players in the market Raising raw material costs Lower reselling value than Honda
  76. 76. segment • Middle- class people who want a bike that is stylish and gives a good mileage Targetgroup • Middle class youth from the age bracket of 25-35 positioning • A motorcycle which will be close to your heart STPANALYSIS
  77. 77.  Under the UPA rule most of the business from across all industries try and win over as much political support.  The core competitor’s viz. Yamaha and Honda have been coming up with new higher models while the Bajaj industry has been upgrading its bikes model by only varying the cc engine. POLITICAL
  78. 78.  As education level in the country increases, every customer keeps a basic knowledge about the standard technology required.  The public mentality that a two-wheeler is just for day-to- day commuting is changing and people are more and more moving towards premium bikes. SOCIAL
  79. 79.  High per capita income results in higher disposable income with the buyers thereby making them less price sensitive.  Tightening of the interest rates by the RBI. ECONOMICAL
  80. 80.  Bikes with higher engine capacities have done commendably well on the Indian roads.  Bike styling and fuel efficiency has also seen major developments.  The new technologies including the mono shockers, back and front disc brakes, the magnum wheels, DiASil Cylinder etc. are some things that many companies are looking forward to. TECHNOLOGICAL
  81. 81. CSR activities
  82. 82.  Television  Hooding  Internet  Radio  Magazines Advertising process
  83. 83. Brand position in market
  84. 84. Bajaj Auto has emerged as a leading manufacturer and exporter in the two wheeler industry segment. An old established company, it enjoys a traditional goodwill in market. With Bajaj bikes having a large fan following both in Indian as well as overseas markets, the efforts of Bajaj have always been towards launching new range of Bikes as per the changing tastes of the customers. BAJAJ START
  85. 85. Punch line Present Punch line (DISTINCTLY AHEAD) Earlier Punch line (HAMARA BAJAJ)
  86. 86. History It was founded by Jamnalal Baja in Rajasthan in 1930. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained a licence from the Government of India to manufacture two-wheelers and three-wheelers and it became a public limited company in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj near Aurangabad. It was popularly known by its scooter manufacturing i.e. Bajaj Chetak.
  87. 87. MORE ABOUT THE COMPANY  The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.  The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.
  88. 88. Changes in Companies Brands Earlier Brands Present Brands
  89. 89. The reason for this change as told by the company officials was to keep pace with the new technologies in the fast moving world. Even though it had changed its punch line, it didn’t have much effect on its brand image. Reasons behind these changes
  90. 90. Service location Bajaj Auto is the second-largest manufacturer of motorcycles in India. Therefore, it has its service location all over India.
  91. 91. Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926. Some companies are given bellow :  Bajaj Auto Ltd.  Bajaj Holdings & Investment Ltd.  Bajaj Allianz General Insurance Company Ltd.  Bajaj Allianz Life Insurance Co. Ltd  Bajaj Financial Solutions Ltd.  Bajaj Electricals Ltd.  Hind Lamps Ltd.  Bajaj Ventures Ltd. etc……… GROUP OF COMPANIES
  92. 92. company PROFILE It is based in Mumbai,Pune, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre ‘Ahead’.
  93. 93. branches (WORLD WIDE)  Bajaj is present over 50 countries all over globe.  Bajaj dominates markets of South Asia, Latin America and Africa.  Bajaj Auto is greatly known for its two- wheeler and three-wheeler vehicles.
  94. 94.  Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India. Plants
  95. 95. Bajaj Auto plants are located at:  Bajaj Nagar, Waluj, Aurangabad 431 136 MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune  Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttranchal Plant Locations
  96. 96. Two Wheeler 76% Passenger Vehicle 16% Commercial Vehicle 4% Three Wheeler 4% CUSTOMER SEGMENTATION
  97. 97. Product Portfolio Two • Bajaj Discover • XCD Wheeler • Bajaj Pulsar • Bajaj Avenger 125 cc • Ninja • KTM
  98. 98. Bajaj Discover Cost on road: 51,720/- (135cc) – 56,540/- (150cc) DTS-i engine 5 speed gear-box for better mileage. Anti vibration body frame for bad roads. Models: Discover 135 cc Discover 150 cc
  99. 99. Bajaj XCD Cost on road: 40,000* - 43,000* DTS-si engine 5 speed gear-box Digital speedometer Electric start Models: XCD 135cc
  100. 100. Bajaj Pulsar Price Range: 60,000 – 85,000 DTS-i engine Models: Pulsar 135 LS Pulsar 150 DTS-i Pulsar 180 DTS-i Pulsar 220 DTS-i Pulsar 200 NS
  101. 101. Bajaj Avenger Cruiser style motorcycles. Price Range: starts at Rs 75,502 and onwards. Dts-i Engine Long Handle bars Tank-set fuel gauge Long slung body Models: Avenger 180 Avenger 200 Avenger 220
  102. 102. Collaboration of the Company Two bike companies has joined venture with Bajaj Auto in India for production and distribution of their bikes. They are: KTM Kawasaki
  103. 103. Product Demand in Market HERO BAJAJ HONDA TVS YAMAHA SUZUKI MAHINDRA 40% 20% 20% 12% 4% 3% 1%
  104. 104. Advertising process  Television  Hooding  Internet  Radio  Magazines
  105. 105. STPSegment • Middle- class people who want a bike that is stylish and gives a good mileage TargetGroup • Middle class youth from the age bracket of 25-35 Positioning • Two- wheelers for every Indian
  106. 106. SWOT Analysis
  107. 107.  Excellent brand presence and marketing in India Extensive research and development focus Widespread distribution network across India Wide product range in terms of price, quality & categories Featured in the Forbes Global brands list  Not a global brand despite high volume production Lack of performance bikes like major international brands and sports bikes & cruisers
  108. 108.  Cheaper variants for tapping more in the rural segment  Premium sports bikes for urban areas  Constant growth in the two-wheeler segment Cheaper imports from countries like China Entry of international brands Other motorcycle players have a strong brand presence
  109. 109. Supply system of the company  The company has a network of 498 dealers and over 1,500 authorised service enters and 162 exclusive three-wheeler dealers spread across the country.  Around 1,400rural outlets have been created in towns with populations of 25,000 and below.
  110. 110. BALANCE SHEET OF BAJAJ Mar '13 Mar '12 Mar '11 Mar '10 Mar '09 12 mths 12 mths 12 mths 12 mths 12 mths Sources Of Funds Total Share Capital 289.37 289.37 289.37 144.68 144.68 Equity Share Capital 289.37 289.37 289.37 144.68 144.68 Share Application Money 0.00 0.00 0.00 0.00 0.00 Preference Share Capital 0.00 0.00 0.00 0.00 0.00 Reserves 7,612.58 5,751.70 4,620.85 2,783.66 1,725.01 Revaluation Reserves 0.00 0.00 0.00 0.00 0.00 Net worth 7,901.95 6,041.07 4,910.22 2,928.34 1,869.69 Secured Loans 0.00 0.00 23.53 12.98 0.00 Unsecured Loans 71.27 97.48 301.62 1,325.60 1,570.00 Total Debt 71.27 97.48 325.15 1,338.58 1,570.00 Total Liabilities 7,973.22 6,138.55 5,235.37 4,266.92 3,439.69
  111. 111. Stock market BSE-1823.30 previous close-1846.15 open price-1858.00 NSE-1820.90 previous close-1844.65 open price-1861.00 FACE VALUE-10 P/E RATIO-16.24 HIGH PRICE-1868 LOW PRICE-1823 MARKET CAPITALISATION-52,760.29cr
  112. 112. CSR activities Bajaj Group is involved in a variety of welfare activities, which are carried out with the support of its companies and trusts. The social and welfare objectives of the Bajaj Group are being fulfilled through the many Trusts and Foundations it has established. Spending up to Rs. 100 million (US$ 2.15 million) every year. Shiksha Mandal Wardha Kamalnayan Bajaj School Janaki Devi Bajaj Institute of Management Studies Jamnalal Bajaj Institute of Management Studies
  113. 113. Category Awarded To Award Details Corporate Bajaj Auto Forbes - Bajaj Auto ranks 96th in top 100 Wolds Most Innovative Companies 2014 Bajaj Auto BrandZ - Bajaj Auto ranks 5th in top 50 most valuable Indian brands 2014 Individual - Employee Uttam Ramchandra Asabe The Government of India - The Prime Minister Shram Awards 2013 AWARD OF THE COMPANY
  114. 114. Hero or Hero MotoCorp Ltd. is the world's largest manufacturer of two-wheelers. The bikes offered by us are highly fuel efficient and considered as family bikes. These bikes are equipped with host of advanced features and are highly reckoned for their elegant design and high performance. The Hero bikes offered by us includes Hero Karizma ZMR, Hero CD Deluxe, Hero Splendor NXG, Hero Passion Plus, Hero Super Splendor, Hero CD Dawn, Hero Hunk and Hero CBZ XtremeHero Karizma ZMR, Hero CD Deluxe, Hero Splendor NXG, Hero Passion Plus, Hero Super Splendor, Hero CD Dawn, Hero Hunk and Hero CBZ Xtreme. HERO START
  115. 115. Punch line ‘HUM MAIN HAI HERO’ LOGO
  116. 116. History of the company  "Hero" is the brand name used by the Manual brothers for their flagship company, Hero Cycles Ltd.  A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India.  Manual family and Honda group both owned 26% stake in the Company.  During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost.  In 2001, the company became the largest two-wheeler manufacturing company in India and globally.[  It maintains global industry leadership till date.  The technology in the bikes of Hero Motorcop (earlier Hero Honda) for almost 26 years (1984–2010) has come from the Japanese counterpart Honda.
  117. 117. Company profile and headquarter Type: Public company Treaded as: BSE -500182 NSE-HEROMOTOCO Industry: Automotive Predecessor: Hero Honda Motors Ltd. Founded: 19 January 1982 Headquarters: New Delhi India Area served: India, Sri Lanka, Nepal Key People: Dr. Brijmohan Lall Munjal (chairman) Pawan Munjal (MD&CEO)
  118. 118. Products: Motorcycles, Scooters Revenue: 241.66 billion (US$3.8 billion) (2013) Operating income: 33.22 billion (US$520 million) (2013) Net Income: 21.18 billion (US$330 million) (2013) Total assets: 53.08 billion (US$830 million) (2013) Number of Employees: 5,842 Parent: Hero Group Subsidiaries: Erik Buell Racing (49.2%) Website: www.heromotocorp.com
  119. 119. Organisation structure
  120. 120. VISION The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its two wheelers. Hero Moto Corp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.
  121. 121. MISSION Hero Moto Corp’s mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.
  122. 122. STRATEGY Hero Moto Corp’s key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.
  123. 123. MANUFACTURING Hero Moto Corp two wheelers are manufactured across 4 globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttrakhand.
  124. 124. DISTRIBUTION  The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets.  Hero Moto Corp’s extensive sales and service network now spans over to 6000 customer touch points. These comprise a mix of authorized dealerships, service & spare parts outlets, and dealer-appointed outlets across the country.
  125. 125. Excellence in quality is the core value of Hero Moto Corp philosophy. The company committed at all levels to achieve high quality in whatever they do, particularly in our products and services which will meet and exceed customer's growing aspirations through:  Innovation in products, processes and services..  Continuous improvement in our total quality management systems.  Teamwork and responsibility. QUALITY POLICY
  126. 126. We believe that safe work practices lead to better business performance, motivated workforce and higher productivity. We shall create a safety culture in the organization by:  Integrating safety and health matters in all our activities.  Promoting safety and health awareness amongst employees, suppliers and contractors.  Continuous improvements in safety performance through precautions be sides participation and training of employees.  Ensuring compliance with all applicable legislative requirements.  Empowering employees to ensure safety in their respective work places. SAFETY POLICY
  127. 127. manufacture location
  128. 128. Products of hero
  129. 129. products OFFER BY THE COMPANY Karishma zmr Engine Type Air cooled, 4- stroke single cylinder OHC, Fuel Injection, Oil Cooler Displacement 223 cc xStream sports Engine Type Air cooled, 4 - stroke single cylinder OHC Displacement 149.2 cc HUNK Engine Type Air cooled, 4 - stroke single cylinder Displacement 149.2 cc
  130. 130. brands  The new Hero is rising and is poised to shine on the global arena. Company's new identity "Hero MotorCorp Ltd." is truly reflective of its vision to strengthen focus on mobility and technology and creating global footprint.  Building and promoting new brand identity will be central to all its initiatives, utilizing every opportunity and leveraging its strong presence across sports, entertainment and ground-level activation.
  131. 131. the major brands
  132. 132. Upper, Middle-class people who want a bike that is stylish and gives a good mileage and all age group people now days bike become common for all section people . So now they target the age group like students , young age people…and for varies costumer's they have different kind of bikes … Customer segmentation
  133. 133. Advertising process  Hooding  TV and media  Newspaper ads and magazines  Sponsorships in sports and games  camping
  134. 134. Product demand in the market 70% of people use hero bikes for their official perpose , family , and business . And 55% of the people use hero bikes for their family itself.
  135. 135.  The company has sold over 47 million 2-wheelers since its inception in 1984 till March 2013. It sold 6.07 million 2-wheelers in 2012, out of which 5.5 million were motorcycles. Hero Moto corp sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Its most popular bike Hero Honda Splendor sells more than one million units per year.  In 2013, Hero Motor Corp registered best ever calendar year performance of more than 6.1 million unit sales. By selling 6.25 lakh units in the month of October, it became the first-ever manufacturer to cross landmark 6 lakh unit sales in a month. In the last quarter of the year or say in the festive season, the company sold more than 1.6 million units, while in non festive time in April–May 2013, it managed to sell out quite good numbers of units- 1.1 million. PERFORMANCE OF THE COMPANY
  136. 136.  As on 31 March 2013, the company had 5,832 employees, out of which 66 were women (1.1%). It also had approx. 13,800 temporary employees on that date.  The company had an attrition rate of 5.1% in the FY 2012-13.The company spent INR 8.21 billion on employee benefits during the FY 2012-13.
  137. 137.  The Brand Trust Report published by Trust Research Advisory has ranked Hero Honda in the 7th position among the most trusted brands in India.  It received the 'Best value for Money Bike Maker' and 'Best Advertising' in Two Wheelers Category at the Auto India Best Brand Awards 2012. AWARDS
  138. 138. BALANCE SHEET OF HERO Mar '13 Mar '12 Mar '11 Mar '10 Mar '09 12 mths 12 mths 12 mths 12 mths 12 mths Sources Of Funds Total Share Capital 39.94 39.94 39.94 39.94 39.94 Equity Share Capital 39.94 39.94 39.94 39.94 39.94 Share Application Money 0.00 0.00 0.00 0.00 0.00 Preference Share Capital 0.00 0.00 0.00 0.00 0.00 Reserves 4,966.30 4,249.89 2,916.12 3,425.08 3,760.81 Revaluation Reserves 0.00 0.00 0.00 0.00 0.00 Networth 5,006.24 4,289.83 2,956.06 3,465.02 3,800.75 Secured Loans 302.16 994.85 1,458.45 0.00 0.00 Unsecured Loans 0.00 0.00 32.71 66.03 78.49 Total Debt 302.16 994.85 1,491.16 66.03 78.49 Total Liabilities 5,308.40 5,284.68 4,447.22 3,531.05 3,879.24
  139. 139. Stock market BSE-1947.05 Previous close-1977.55 Open price-1981.00 NSE-1944.25 Previous close-1979.40 open price-1995.00 FACE VALUE-2 P/E RATIO-18.26 HIGH PRICE-1999.85 LOW PRICE-1945.50 MARKET CAPTIALISATION-38,880.15cr
  140. 140. profit and loss of last five years
  141. 141. CSR activities of the company At the Hero Group, corporate social responsibility (CSR) has been the cornerstone of success right from inception in the year 1956. We at Hero Corporate have defined a set of core values for ourselves - Care, Innovation and Trust - to guide us in all we do. Our motto to care extends to our partners, stakeholders, employees and their families, communities and even the environment. That's why, we coined the phrase, "We care " in some of our corporate campaigns.
  142. 142. Company’s ratting system
  143. 143. Hr policy of the company  Integrity environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals and strengthening the greening of supply chain.  Continue product innovations to improve environmental compatibility.  Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of "alar" (as low as reasonably achievable).  Institutionalize resource conservation in the areas of oil, water, electrical energy, paints and chemicals.  Enhance environmental awareness of our employees and dealers / vendors, while promoting their involvement in ensuring sound environmental management.
  144. 144. ABOUT HERO RACING BIKES  Hero Motor cop set the race track on fire with their maiden foray into one of the most exciting race circuits for superbikes by partnering with Erik Buell Racing (EBR) USA.  With this partnership Hero now enters into the exciting racing arena by sponsoring two teams: Team Hero & Amsoil Hero at the WSBK & AMA Pro Racing Superbike Championship. Team Hero is lead by 2 highly accomplished riders Larry Pegram & Niccolò Canepa riding EBR 1190 RX.  Hero Motor Cop ventured Indian Racing platform in 2014 igniting tracks at the MRF Supercross Championship. The team consisted of 5 young and extremely talented riders racing with Hero Impulse. The team won in total 3 championship titles in their initial foray into 2014 MRF Super cross Championship.
  145. 145. Key policy  A company that believes in maintaining ecological standards along with business standards. "We must do something for the community from whose land we generate our wealth.” - Chairman Dr. Brijmohan Lall Munjal.  At Hero Motor Corp, the goal isn't limited to business but encompasses the broader spectrum of serving humanity through social initiatives. Hero Motor Corp takes a stand as a socially responsible enterprise respectful of its environment.  Hero Motor Corp has been strongly devoted not only to environmental conservation programs but also expresses the increasingly inseparable balance between economic concerns, environmental and social issues faced by business. A business must not grow at the expense of mankind but must serve humankind at large.
  146. 146. FUTURE PLAN OF HERO END  Over last 30 years of diligence and customer focus, Hero Motor Corp has created more than 50 million heroes and a place in every customer's heart. Being the 'World No. 1' Two Wheeler Company for more than a decade is just a good beginning. As an International Brand Hero Motor Corp targets to reach out to 50 new global markets and touch a cumulative sales of 100 million by 2020.  With such great history of success and a golden vision, this is a great time to be at Hero! We believe 'People do not just get jobs at Hero, they build their careers with Hero.
  147. 147. Conclusion In conclusion we can say that there are great opportunities and possibilities in the automobile sector. But hike in the fuel price is influencing the market of this industry. There is a need of a very liberal policy for the fuel prices and requires a great good deal with fuel supplying countries. Though the performance of the industry is better instead of high and unfavourable fuel policy.
  148. 148. Bibliography  www.honda2wheelersindia.com  www.heromotocorp.com  www.bajajauto.com  www.timesofindia.com  www.yamaha.co.in  www.indiatv.co.in
  149. 149. THANK YOU