Introduction to Online Marketing for Musical Artists and Bands
•Als PPT, PDF herunterladen•
2 gefällt mir•792 views
Online marketing advice for new artists and bands on using social media sites like Facebook and Twitter effectively to drive sales and generate fans from a record label executive.
![MARY MCKNIGHT SACRILICIOUS MARKETING PRIVATE CONSULTING CONTACT INFO: [email_address] WWW.SACRILICIOUSMARKETING.COM PHONE:: 321-442-3872 HTTP://WWW.FACEBOOK.COM/MARYTMCKNIGHT HTTP://FRIENDFEED.COM/REBLOGGIRL HTTP://TWITTER.COM/REBLOGGIRL Intro to Online Marketing for Music Artists and Bands Mary McKnight, rebloggirl@gmail.com](https://image.slidesharecdn.com/musicmarketingpreso-091025103439-phpapp01/85/Introduction-to-Online-Marketing-for-Musical-Artists-and-Bands-1-320.jpg)
Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
Introduction to Online Marketing for Musical Artists and Bands
- 1. MARY MCKNIGHT SACRILICIOUS MARKETING PRIVATE CONSULTING CONTACT INFO: [email_address] WWW.SACRILICIOUSMARKETING.COM PHONE:: 321-442-3872 HTTP://WWW.FACEBOOK.COM/MARYTMCKNIGHT HTTP://FRIENDFEED.COM/REBLOGGIRL HTTP://TWITTER.COM/REBLOGGIRL Intro to Online Marketing for Music Artists and Bands Mary McKnight, rebloggirl@gmail.com
- 2. 2009 State of Technology Mary McKnight, rebloggirl@gmail.com
- 4. Where do leads come from? If 51% of your leads come from your online efforts, 51% of time and money should be dedicated to your online strategies. Mary McKnight, rebloggirl@gmail.com
- 12. Authentic Messages Create Customers Mary McKnight, rebloggirl@gmail.com
- 22. Viral Videos Create Traffic & Brand Value Mary McKnight, rebloggirl@gmail.com
Hinweis der Redaktion
- Erica asked me to come here and talk about social media. However, since this is my last RE presentation, I thought I’d give you a top down complete look at online marketing and where social networking fits into your overall plan so you can avoid a common REnet symptom of social not working. If you don’t know me, then here’s the low down. I focus on the only important thing in online marketing – the lead. I use all the channels on the Internet that return ROI, and I don’t care about the ones that don’t return results even if I am popular there. So, this won’t be your typical SEO/social networking presentation. This is the overall strategy for your online marketing plan.
- What does any of that mean? We as a planet are more connected, we can communicate with each other better through the power of technology and because of technology our collective mindset has changed in the ways we want to be sold. Instead of being sold, we want to find what we want to buy. So, as a marketer, you need to be aware that people want to be pushed less and pulled more – meaning you need to attract them to your business more. The customer needs to find you instead of you finding the customer. The good news is Inbound or attraction marketing is far less expensive than the traditional outbound marketing so you can se ROI much sooner.
- This is a 2008 study of small businesses. What does it mean? If we know what percentage of leads come from each source we know where to focus out time and money. A total of 51% of your time and dollars should be dedicated to your online marketing.