Facebook Marketing presentation for the FBA at Suffolk University in Boston. Presented in April 2011 by Mary McKnight of Sacrilicious Marketing.

1. Sacrilcious Marketing FACEBOOK BRANDING AND MARKETING Make a Splash

2. Facebook’s Reach Fa 550 million users worldwide. 88% of people are aware of Facebook. 40% follow a brand 51% of brand followers will purchase a brand they follow.

3. Marketing Channels Fa Facebook ProfilesCreate a home base on the web for individuals to express themselves and connect with others. Facebook PagesCreate a presence for a business, brand or non-profit on Facebook. Facebook GroupsOrganize a group of people around a common issue or interest. Facebook AdsAdvertise your business and attract customers most likely to convert to a sale.

4. Personal Profiles Pr Multi media content sharing through activity and status Network intelligence and connectivity through the home friend feed Development of personal network and connections Museum of “ME” Discovery & Engagement

5. Fan Pages - Messaging Pa Pages are indexed in search engines – increasing the likelihood ofpeoplefinding your organization through a Google search. A Page can have multiple administrators. This lightens the work of maintaining a page. Analyze Traffic. Facebook Pages capturedata on visitors. There are no limits to the number of fans you can have on a page. Sending messages&updates to all your fans at once iseasy Fan Building & Engagement Sharing & Conversion

6. Fan Page Case Studies BUSINESS APPLICATIONS ON FAN PAGES Use Cases

7. Politics and Government Pa Obama, a visionary with his use of social media, used Facebook to host a Town Hall WaelGhonim effected political revolution in Egypt with a Facebook fan page

8. Personal Branding Pa Wall: news, events, sharing of new projects, sponsorships and endorsements Store: direct sales and downloads Marketing: emails, ads, custom tabs, applications, mobile, music, videos

9. Public Relations Pa When your product will not sell online (i.e. real estate), use Facebook creatively (i.e. for Public Relations) Curate interesting content on the wall Use custom tabs to direct traffic from the page to conversion points on the website Network across media pages as the page itself to drive traffic and interest form media sources back to the page.

10. Market Research Pa Many companies like Wildfire and Root Music develop applications you can add for free or a fee to your page to help facilitate business in the network Custom built applications allow you conduct any type of contest, poll, market research or customer service campaign

11. Sale and Ecommerce Pa Facebook Marketplace is like a social Craigslist allowing you to buy and sell property online ECWID and other third party ecommerce applications allow business pages and personal profiles to Mobile deals and Place Pages also promote in store and online transactions

12. SMB and Fan Pages Pa Place Page integration lets you market by geography Applications like iEndorse and Marketplace allow businesses to market and sell through the network Email messaging fans allow businesses to incubate prospects into clients Mobile apps let you connect immediately with patrons online to offer deals they can redeem in the store Facebook deals expected to launch in 2011 in the US

13. Groups - Collaboration Gr Facebook Groups can be created by anyone interested in promoting and organizing people around a specific interests or cause. All members of a group have the ability to contribute content that appears on the Group’s wall. Active participation: Because members of the group actively contribute content and participate they are more likely to keep coming back. Groups come in three flavors: Open (anyone can join), Closed (group admin approves requests to join) and Secret (Only members and those invited know that the group exists).

14. Groups Gr The Group name should make people want to join. Which name would make you join: “Let’s talk to Coca Cola about saving the World’s children” or “ColaLife“? Invite your raving fans to start a discussion on the group (you know who these people are, right?). They’ll feel a sense of pride and will likely invite new people to join the group. Upload photos and videos – encourage members to post these to their profile so that their friends can easily join the group. Network Building Influence Building

15. Ads Ad Use contests, polls and reveal tabs (reward fans for taking action) on landing pages to improve action by visitors Split Test – try different text, images & targeting Set a click through threshold (goal acquire fans at $.25 per fan) Use CPM (cost per thousand impressions) to test ads Monitor you analytics closely – check performance at different times Calculate cost per fan Bid high to get ads approved faster