Bluewater

A Case Study of an Out-of-town Shopping Centre BLUEWATER

AN INTRODUCTION: Bluewater is a good example of a Regional Shopping Centre It was built in a disused chalk quarry which was in use throughout the 1960’s-1980s. Bluewater has over 14 hectares of retail space and nearly 1.5 hectares for indoor leisure use. The rest of the site is occupied by parkland, lakes and car parking. (BROWNFIELD SITE) Bluewater has 25 million visitors per year – it has a large threshold population . Bluewater has 11 million people living within one hours drive – so it has a good catchment area and 59% are better off “White Collar” workers.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LOCATION: Located in Kent (SE England). It is about 35km from Central London and the nearest towns are Dartford and Gravesend. Blue water's developer has spend £30 million on improvements to the public road network around bluewater and local bus services and long distance coach services enable people to visit. Footpaths and cycle paths also enable locals to visit safely.

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Bluewater

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