1. Is Your Event Eventful?
5 Practical Steps To Double Your
Trade Show Leads
May 26, 2009
Presented by: Richard Brasser
CEO
The Targeted Group
Twitter: #thetg

6. This is an actual product
People Resist Change!

9. “You have to be REMARKABLE to be
noticed in today’s world”
- Seth Godin

10. CAN YOU
FIND YOUR
BROCHURE?

12. 5 Steps
to
Increase Leads
They aren’t hard but you have to do
them correctly

13. STEP 1
Create a Connection
Pre-Event

14. STEP 1
Create a Connection
Invite, don’t announce
Think about your audience’s world, not your products
Give to receive
Ask for nothing…right now

15. 43
Do you know what
this is?

17. STEP 2
Build the
Relationship
The Pre-Event “Taste”

20. STEP 3
Provide a Memorable
Experience
The Big Show

21. A Quick Timeout
The Value Equation
What is it and why should
you care?

22. Can wii all agree to not
use a wii anymore…pliise

26. STEP 4
Collect Good Data
…and make them want to
give you their real info

27. HOW?
Entice
Relate need for data to value
Mention value before asking for information
Confirm

31. STEP 5
Continue the
Conversation
Post-Event

33. $5,000 for a magician for a single day

34. $5,000 for a magician for a single day
vs.

35. $5,000 for a magician for a single day
vs.
$98.00 a day for all 255 business days
in the calendar year

37. Next Webinar:

38. Next Webinar:
Now that you have leads…what are
you going to do with them?
“5 Simple Strategies to
Turn Contacts into
Contracts”

39. 73% of leads are
never contacted…why?
Throw them away!
OR
Create an effective
program where the
prospects want to hear
from you.

40. Review
Step 1 Create A Connection
Step 2 Build The Relationship
Step 3 Provide A Memorable Experience
Step 4 Collect Good Data
Step 5 Continue The Conversation

44. Q&A