6. “A function of knowing yourself,
having a vision that is well
communicated, building trust
among colleagues, and taking
effective action to realize your
own leadership potential.”
- Warren Bennis
Page 5
16. Being able to generate
ideas, inputs and insights
A leader …
… is not daunted by dissenting
opinions
… welcomes different views
… directs the group towards a win-
win solution
Page 15
28. 1. Need Seekers
• Shape new products and
services based on superior end-
user understanding
• Leaders see megatrends,
market forces, industry shifts
Page 27
29. 2. Market Readers
• Pursue customers more
cautiously
• Create value through
incremental innovations
• Identify new products and
services to replace mature
contributors
Page 28
30. 3. Technology drivers
• Develop products their
customers may not know they
need
• Pursue open innovation
processes
• Scan markets for new
technologies to further their
pursuit of ideas
Page 29
43. 2 out of 5 women worldwide
purchased Avon products in 2011
Page 42
44. • Challenged existing business
models
• Created a new model more
responsive to customers’ needs
• Built a “relationship” with
customers
• Company for women
Page 43
50. MarketReaders
• Pay attention to what customers look
for in the products they choose
• Track technology trends that help
create that differentiation
Page 49
55. • Full hybrid
» gasoline-powered engine
» Battery-powered motor
• Launched in 1997, year when UN
adopted the Kyoto Protocol
Page 54
56. • Reached the US in 2000; became a
Hollywood hit
• Perfect car for a world under the
spell of sustained energy and
environmental crisis
• 2.5 M Prius sold as of
Feb. 2012 worldwide
Page 55
57. Technology Drivers
• Drive breakthrough innovation and
incremental change
• Trailblazers and market movers
create new demand
Page 56
58. Mark Zuckerberg
Founder of the
world’s largest
social
networking site
14th richest
man in the US
Page 57
63. • In 2004, Google expressed interest
to buy Facebook
• In 2005, Viacom offered $75 M;
hiked to $1.5 B
• In 2006, Yahoo offered $ 1 B
• In 2007, Microsoft offered
to invest $15 B
Page 62
64. “I am here to build something
for the long term … Anything
else is a distraction.”
Mark Zuckerberg
Page 63
70. Bringingit home
• Heart and soul of a company
• Same leadership qualities
yesterday, today and
tomorrow
• Same grit, passion
and inspiration for
innovation
Page 69
Perhaps the most classic example of the need seeker-revolutionaries is the late Steve Jobs, the man behind the success of Apple, the company responsible for the iPhones, iPads, and Macbooks that are widely-used today.