3. Without a Virtual Private Network(VPN);
Third parties can see your internet traffic.
And you can become vulnerable to cyber-
Crime & snooping, especially if you use
Public Wi-Fi.
Use SecureInternet to stay anonymous
Online & keep everyone else out of your
Personal Affairs.
Companyâs Product
Theproduct is an Android
App for smartphones &can
Work on all your devices
such as: Windows, iPhone,
iOS, Mac, Linux, Routeretc.
Itencapsulates all your
internettraffic in an
encryptedtunnelthat
protects it from attackers.
5. ProposedCourse of Action
Promote App (free version) among maximum number of
potential customers so as to generate heavy internet traffic.
Induce free App users to update to premium version so asto generate
maximum Revenue.
7. Company Overview
ï¶Both free & premium versions.
ï¶To provide fastest VPN on Earth with
an
instant setup, ultra secure & easy to
use.
ï¶Provide a secure tunnel between your
computer
and the internet, allowing you to surf
the web
10. ï±Focus on Collaborations so as to stretch
boundaries of the organization by openi
new opportunities for learning.
ï± Focus on online campaigns that help in
developing strong relationships with the
customer base.
ï± In-App advertisements that will generat
revenue.
11.
12. Market Overview
ïAvailable on Google Play Store
ïSuitable for Business as well as
Personal
use
ïNot much Competition !!
ïHigh Potential Growth for this type
of App
ïWe serve people of all kinds, all
age
brackets especially those who use
14. SecureInternet will be positioned as the favourite
destination for
College Students & Young Professionals in the age group
of 18-40;
who are looking to browse freely from Public Wi-Fi
Hotspots with
the comfort that you canât be tracked or monitored by
prying eyes.
The App hopes to garner a respectable market share in
the highly
competitive online App industry.
15. Opportunities
Very often these days; Cases of online fraud such as Stealing of Lo
Credentials, Passwords, Credit Card Details etc. have become comm
As a result, a lot of insecurity & concern have been generated in
Opportunity to Exploit the Situation & become a Market Leader.
16. Threats
âą Continous Innovation & Upgradation
required
âą Availability of other Alternatives &
Similar Category Apps
âą New Competitors
âą New to Market
17. Thus; it is quite clear that this app is primarily for
college-going
students & young Professionals who use Public Wi-Fi
23. ïUser Friendly & Innovative Technology with
Excellent
features & Best Privacy Options.
ïTo Protect not only his Web Browser but also
his Emails,Skype Conversations, Online Banking,
Login
Credentials etc. from getting exposed to a
Untrusted
Third Party such as Hackers & Thieves.
24. Customer Wants
ïSophisticatedprograms andsystems thatdonâtlet their personal, private
informationbe compromisedbyleaky internet connectionsor by using public
internet access.
ïAnunlimited bandwidthwith which theycando video chatwith their friends
& familywithout waitingfor videos to buffer.
ïAnIncentive orcertain GiftCards thathelp themfeel Elite.
25. Distinguishing CharacteristicsofCustomers
ï§Use Smartphones regularly & do a lot of
extensive Web Surfing via Public Wi-Fi
hotspots.
ï§Eager to absorb new knowledge.
ï§Have strong opinions on a multitude of
issues.
ï§Are enterprising & information-hungry.
27. Suppliers:
An OpenVPN server. OpenVPN is an open source software
application that implements VPN techniques for creating secure
point-to-point or site-to-site connections in routed or bridged
configurations and remote access facilities.
These are the things you will need in order to successfully
create a VPN:
1) An Ubuntu Linux Server. If you do not have a Linux Server.
2) Port forwarding skills.
3) A domain name attached to your server.
28. Channel Members
1. Mobile Organic Search: Responsive websites that
auto-detect the visitorâs device and tailor the content
accordingly, Mobile search data segment in Google
Webmasters tools .
2. Google Keyword Tool that allows for mobile device
segmentation which can provide keyword research
insights .
3. Mobile App Stores: Google Play Store, Apple App
Store, Nokiaâs Ovi Store, Windows Phone
Marketplace, Amazonâs forthcoming Android App
29. Communication Partners:
âąSocialmedia sites likeFacebook, Twitter,Instagram, LinkedIn,
Whatsapp via whichthe
content of the app will beconsumed
âą Brands/companies whoâllsponsor the appor advertise their
products/services through display ads, sponsored posts and
advertorials on the app
30.
31. sCompanyâs Strategic BusinessUnit:
1. App Development team: Coders, developers, software engineers
2. Content Creation team: Editors, writers, curators, compilers
3. Content Collection team: Surveyors, on-field reporters, sourcers
4. Business Development team: Growth hackers, strategists, negotiators,
networkers,
planners.
5. Marketing team: Promotions, communications and distribution team
6. Data Analysis team: Analysts, statisticians, online trends trackers
7. Finance and Accountancy team
8. Public Relations team: Employee relations and Investor relations
team
9. Customer team: Customer care department, CRM team
33. ï¶Likeother Network Security Apps;this appalso creates a secure tunnel between
twoor moredevices to prevent anyleakageofconfidentialdata.
ï¶Valuefor Money.
ï¶Worldwide Presence-145 VPNserver locationsin94 countries.
ï¶Easysetup withone-clickinstall availablefor allyourdevices. NoTechskills
required.
34. Appâs Point ofDifferences(POD)
ï§It uses high strength 256-bit encryption to protect your data from prying
eyes.
ï§It provides unlimited bandwidth with which you can do video chat with
your friends & family without waitingfor videos to buffer.
ï§VPNSplit Tunneling: It allows you to route some of your device traffic
through a VPN while letting the rest directly access the internet.
35. EconomicContext:
ï Digital content industry growing at a fast pace;
expected to reach INR 20 billion by2020 with digital
ad spend expected to growat 23- 28%
ïThe Internet related contribution to GDP at present is
an encouraging 3.2%
36. Technological Context:
ï§There are 167 million Smartphone users and 352 million Internet
subscribers asof 2015
ï§By 2017, India willhave more than 250 million smartphones
ï§Inexpensive Smartphones and rollout of 3G and 4G broadband
infrastructure are rapidly coming together to democratise online access
37. Socio-Cultural Context:
ï±Content consumption patterns have changed-People are increasingly
using their Smartphones during breakfast, lunch, commute, work and dinner
aswell, deepening digital content penetration.
ï± Rural consumers are gainingaccess to low-cost Smartphones and low
rates of data-plans,broadening the industryâs target segment.
46. FreeFeatures of SecureInternet:
1)Content from anywhere: Watch, Listen, stream & enjoy
content
from censored & blocked Websites around the world;
even while
travelling.
2)24/7 live chat support to help you with setup &
troubleshooting.
3)IP address masking: No need to reveal your true IP
address &
location; change your IP Address through one of
SecureInternetâs
secure VPN servers.
4)Anonymous browsing online.
47. Premium Featuresof SecureInternet
PremiumFeaturesof SecureInternet:
1)145-Server Locations: Choose from 145 VPN
server locations in 94 countries all over the
world with unlimited server switches.
2) Speed Test: Speed up SecureInternet with
the built-in Speed Test feature.Choose the
fastest VPN server location for your Network.
3) VPN Split Tunneling: It allows you to route
some of your device traffic through a VPN while
Letting the rest directly access the internet
48.
49. Name-SecureInternet
TagLine- Your Security-Our Top Priority
SecureInternetprovides methods toadd s
security andprivacyto privateandpublicpublicnetworks,
likeWi-Fi Hotspots andthe Internet.
Secures RemoteAccess forusers an anywhere,
anytime,easy setup, ease of use& affordable for
widespread use.
50.
51. Freemium pricing strategywill be adopted, in which theapp itself will
be free,but with in-app purchaseopportunities/upgrades. Thepremium
version oftheapp will be priced at$15 per month.Reason behindthis
being,the major targetcustomersfor thisapp aretheearning young
professionals who wonât mind to pay this amount as this app possesses
the capability of immunizing them fromany sortof online fraud.Also,
even if some usersbecome reluctant toupgrade duetothehigh price,it
won't affect theapp's popularity or its customerbase as it'll still get
the same numberof visits. So, customerretention won't be affected.
52. Step 1: Sign up for
SecureInternet
Step 2: Refer your friends.
Step 3: They sign up for
SecureInternet
Step 4: You & Your friend each get 30
days free!
Incentives For The Customers
56. Initial Promotion Steps AssumingYouHave ZeroBudget
ï§Reach out to influencers (Blogs and industryexperts)that are interested in your app and ask
them toshare your app on social media or their blog. Send mail one byone with personalized
pitches.
ï§Reach out to appreview website(or blogs) and ask them toreview yourapp.
Send mail one byone with personalized pitches.
ï§AppStore Optimization can be a great way toimprove your appdownloads for free.
ï§Submityour app in high quality directories and app downloads site.
ï§Have a great pre-launch marketing strategy.First 7 daysare really important for your app.
ï§Create social media profiles for your appand share qualitycontent on your related toyour
industryand appcategory.
ï§Interact with people on twitter who are talking about your similar apps or category of apps.
68. Thispresentationis preparedbyRaman Preet Singh Khera, Student of
Delhi Technological University, DTU , Delhi during a Marketing Management Internship under
theguidance of Prof. SameerMathurof IIM Lucknow.