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Case 11-2 LVMH & Luxury Goods Marketing Case Study By-Group No.5 Rakesh DhalBisoi-90 Kunal Banthia-75 Mangesh gade-23 Chinoy Mehata-09 Amit Vishwakarma-04 MNC-Prof. Manoj Das EMBA,Batch-XIII,ITM,Kharghar
 
Bernard Arnault:The pope of high fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is LVMH  ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
LVMH Group Structure Wines and Spirits 18% Watches and Jewelry 5% Selective Retailing 25% Fashion and Leather Goods 34% Perfumes and Cosmetics 18%
LVMH Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ?
Thank You

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L V M H

  • 1. Case 11-2 LVMH & Luxury Goods Marketing Case Study By-Group No.5 Rakesh DhalBisoi-90 Kunal Banthia-75 Mangesh gade-23 Chinoy Mehata-09 Amit Vishwakarma-04 MNC-Prof. Manoj Das EMBA,Batch-XIII,ITM,Kharghar
  • 2.  
  • 3.
  • 4.
  • 5. LVMH Group Structure Wines and Spirits 18% Watches and Jewelry 5% Selective Retailing 25% Fashion and Leather Goods 34% Perfumes and Cosmetics 18%
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.