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D F A G O T V
- 1. Getting Out The Vote October 10, 2006 Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate.
- 2. Tonight’s Trainers Arshad Hasan Robby Mook Democracy For America Maryland Democratic Training Director Coordinated Campaign Director DFA Night School Host 2 Questions? Email training@democracyforamerica.com
- 3. Agenda and Goals • Prepare for Election Day • Most effective Election Day tactics • Execute Election Day 3 Questions? Email training@democracyforamerica.com
- 4. Key Principles • Vote Goal -Number of votes the campaign needs • Responsibility -Your part of that goal • Accountability -Your benchmarks on the way to the goal 4 Questions? Email training@democracyforamerica.com
- 5. What is GOTV? ? • Get Out The Vote • Targeted: We’re only getting out our supporters • Starts before Election Day 5 Questions? Email training@democracyforamerica.com
- 6. Campaign Vote Goal Est. Turnout = 22,108 Est. Turnout = 936 Est. Turnout = 52,134 50% +1 = 11,055 50%+1 = 469 50% +1 = 26,068 52% = 11,496 52% = 487 52% = 27110 State Senate Precinct District 17 8-02 Smith Township 6 Questions? Email training@democracyforamerica.com
- 7. Getting to the Goal 7 Questions? Email training@democracyforamerica.com
- 8. Early Voting • Strike supporters’ names who’ve already voted • Contact early voters until they vote • Remainder goes into your Election Day GOTV universe 8 Questions? Email training@democracyforamerica.com
- 9. Targeting • Blind pull precincts – 65% Dem performance • Identified supporters who haven’t voted yet 9 Questions? Email training@democracyforamerica.com
- 10. What Works Efficacy Voter Contact Tactics: 0.08 0.07 1) Direct Mail 0.06 2) Literature Drops 0.05 3) Voice to Voice contact by phone 0.04 4) Person to Person contact by door 0.03 0.02 canvassing 0.01 0 Direct Lit Phone Door Mail Drop Call Knock 10 Questions? Email training@democracyforamerica.com
- 11. Roles for Election Day • Phone banking • Door knocking • Vote checking • Driving • Poll visibility Tip: Better to do one task really well, than spreading volunteers thin. Prioritize volunteer tasks. 11 Questions? Email training@democracyforamerica.com
- 12. Calculate Volunteer Shifts Smith Township Needs Vote goal = 11,496 Early Vote = 2875 Remaining Voters = 8622 We can make: • 25 GOTV phone contacts contacts/hr • 8 GOTV door contacts/hr • 3 hours to a volunteer shift So we will need… • 345 volunteer phone hours (115 vol. shifts), OR • 1078 volunteer door hours (360 vol. shifts), OR • 90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters) 12 Questions? Email training@democracyforamerica.com
- 13. Materials for Election Day • Precinct maps • Walk list of supporters • Phone list of supporters • Election day scripts • Precinct kits also include: •Campaign literature •Pens •List of important numbers • FOOD!!! How long will it take to print all your materials? Start early! 13 Questions? Email training@democracyforamerica.com
- 14. Volunteer Meetings and Staging Areas • Volunteer meeting - motivate - review plan - re-affirm commitment • Election Day staging areas - review plan - send out volunteers - follow up 14 Questions? Email training@democracyforamerica.com
- 15. Homework • Vote Early (if you can) • Contact your employer and take Election Day off • Find a local GOTV at www.DFALink.com 15 Questions? Email training@democracyforamerica.com
- 16. Thank you for joining us! Learn more about the DFA Training Academy at: www.democracyforamerica.com/training Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free): https://contribute.democracyforamerica.com/nightschool 16 Questions? Email training@democracyforamerica.com