Complete Social Media tutorial

1. Introduction to Social Media
Twitter: @Chris_Lum_Lee
Instagram: @c_lum_lee
Facebook: /FromPearlCity
E-Mail: clumlee@ymail.com

2. What is Social Media?
Social media is the collective of online communication channels
dedicated to community-based input, interaction, content-sharing and
collaboration.
-http://whatis.techtarget.com/definition/social-media
Social media is a series of websites and applications designed to allow
people to share content quickly, efficiently and in real-time.
-https://www.thebalance.com/what-is-social-media-2890301

3. Common Social Media Platforms

4. Session Goals
• Reasons for social media
• Features
• Requirements
• Types of social media
• Which platform is the best?
• What should clubs have?
• The dark side of social media platforms
• Remedies
• Where to learn how to use social media

5. Reasons For Social Media
• Connect with people
• Friends, family, community
• Follow organizations/groups/etc.
• News, artists, etc
• Share information
• News, photos
• Show action
• Cost-effective
• Cheaper than most media
• “Sign of the times”

6. Reasons For Social Media - Comparison
Traditional PR methods
•Signs
•Banners
•TV ads
•Radio ads
•Newspaper ads
•Web hosting
•Mailing costs
•Flyers
Using social media methods
•Premium advertising
•Web hosting
•Upgraded services

7. Features
• User accounts
• Profile pages
• Interactions
• Friends/followers/hastags/etc.
• Feeds
• Personalization
• Notifications
• Information updating or sharing
• Feedback availability

8. Requirements
• Internet access
• Valid e-mail address
• Device
• Computer (laptop or desktop)
• Tablet (Nook, iPad, Surface, etc.)
• Smartphone (Apple or Android operating systems)
• FYI: If your device does not have enough space to allow for
an added social media app, your device will tell you.

9. Types of Social Media
• Profile pages
• Photo albums
• Blogging
• Chat & direct messaging
• Professional
• Video
• Personals
• Websites

10. Which platform is the best?

12. What Should Clubs Have?

13. What Should Clubs Have?
• Clubs need to have a social media integration plan/strategy
• What are you trying to accomplish?
• Club social media policy
• Designation of duties
• Posting and replying
• Who is your target audience?
• How will you reach your target audience?
• What is your period of time?
• What is the budget?
• How will you evaluate your success?

14. !!!CAUTION!!!
• The use of social media is not intended to be one-time.
• The use of social media must be continuous.
• Interaction must be maintained when possible.

15. The Dark Side of Social Media Platforms
• Spam
• Self-image manipulation
• Information overload
• Cloning / Hacking
• Cyberstalking
• Trolling / Cyberbullying / harassment
• Fake news
• Dangerous meet-ups
• Strange things

16. The Dark Side of Social Media Platforms

17. Remedies
• Legal (great)
• Safeguard by social media platforms (good)
• Being vigilant (best)
• There is no Nigerian money 
• Blocking and privacy
• Don’t click links you don’t know
• Consider using a VPN / anti-virus
• Meet in public places
• Stanger danger

18. Remedies

19. Where to Learn How to Use Social Media
• Books
• Google
• Friends and family
• Youtube
• District 50 Lions Club
(perhaps coming soon *hint hint hint*)