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post-screening survey:                                              DIGITAL MARKETING
                                                                    & TECHNOLOGY
                                                                    r2integrated.com




After our recent screening of Tiffany Shlain’s film “Connected” we asked
attendees to complete a short survey. THIS is what we found out.


PRESSURE:

67       % felt pressure to be
           connected at all times
CONNECTEDNESS:
                                                       67 %    I spend most of my day
                                                               online, but draw the line

Overall rating
                                                               at the dinner table

                                                       27 %    I’m plugged in at work
of personal                                                    and for fun after hours


connectedness                                           6%     I’m constantly plugged
                                                               in and I sleep with my
                                                               phone next to me.

                                                         0%    I have a Twitter and/or
                                                               Facebook, but I’m not a
                                                               very active user




AWARENESS:
Are attendees more              54%                                  MORE AWARE
or less aware of issues
in the world as a result        40%                         ABOUT THE SAME
of the internet and
mobile technology?              6%      LESS AWARE



PROXIMITY:

86       % keep their smartphone within
                reach at all times
PRODUCTIVITY:                        FINAL OPINIONS:
Are attendees working more           “It’s a lot to handle. We have to be efficient
or less as a result of being          with our time, but there are tools out there
                                      to help.”
technologically connected?
                                     “As long as you can differentiate between
                                      distractions and tools…you can avoid falling
                                      into the trap of becoming overconnected.”
              More
                                     “I feel less efficient because I have so much
                                      more to do online: check facebook, check
        73%                           multiple email accounts…”
                       About
                       the
                27 %   Same          “The digital world allows us to have more
                                      relationships that otherwise would not
                                      have manifested.”

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Connected results

  • 1. post-screening survey: DIGITAL MARKETING & TECHNOLOGY r2integrated.com After our recent screening of Tiffany Shlain’s film “Connected” we asked attendees to complete a short survey. THIS is what we found out. PRESSURE: 67 % felt pressure to be connected at all times CONNECTEDNESS: 67 % I spend most of my day online, but draw the line Overall rating at the dinner table 27 % I’m plugged in at work of personal and for fun after hours connectedness 6% I’m constantly plugged in and I sleep with my phone next to me. 0% I have a Twitter and/or Facebook, but I’m not a very active user AWARENESS: Are attendees more 54% MORE AWARE or less aware of issues in the world as a result 40% ABOUT THE SAME of the internet and mobile technology? 6% LESS AWARE PROXIMITY: 86 % keep their smartphone within reach at all times PRODUCTIVITY: FINAL OPINIONS: Are attendees working more “It’s a lot to handle. We have to be efficient or less as a result of being with our time, but there are tools out there to help.” technologically connected? “As long as you can differentiate between distractions and tools…you can avoid falling into the trap of becoming overconnected.” More “I feel less efficient because I have so much more to do online: check facebook, check 73% multiple email accounts…” About the 27 % Same “The digital world allows us to have more relationships that otherwise would not have manifested.”