Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.

1. Stop Having a Conversation With Yourself
and Start Interacting With Your Audience
Presented by:
Sachin Kamdar, CEO and Co-founder, Parse.ly
Owen Fuller, Chief Evangelist, Boombox

2. Owen Fuller
@owenfuller
Sachin Kamdar
@SachinKamdar

3. A recording of this presentation will be
sent to all registrants
A recap will be posted to the Boombox blog
Please ask questions via GoToWebinar
Share the love on social: #BoomboxWebinar
@boomboxteam @parsely

4. The worlds’ simplest quiz tool

6. The platform for people who create
world-class interactive content

7. Tens of thousands of quizzes & polls
being taken millions of times
World’s best publishers, brands and agencies

8. What’s happening with content?
More interaction
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quizzes

9. Sachin Kamdar
CEO, Co-Founder

10. Stop Talking to Yourself!

11. Start having a conversation!

12. How to get to know your
audience through analytics to
create personalized and
engaging content.

14. Whose Readers?
400+ premier content websites
40 Billion page views / events tracked monthly
600 million de-duped visitors each month

15. Let’s talk about formats
• Text or Image Based
• Slideshows
• Quizzes
• Polls
• Data Visualizations
• Videos

16. Text or Image Based

17. Problems: Part I

18. Quizzes & Polls

19. Problems: Part II

20. Data Viz, Videos

21. Problems: Part III

22. Why are these formats
being created?
Metrics.
- Page views: Slideshows!
- Time on Page: Quizzes/Visualizations
- Higher CPM: Video

23. What’s missing?

24. Use analytics to create personalized
and engaging content based on their
behavior - not the format.
What Can You Do?

25. Using Analytics to Start the
Conversation

26. Analytics tell you about your audience.
Page views,
visitors =
Discovery
Engaged time =
Attention
Post engagement (i.e.
shares, comments)=
Action
Loyalty = Trust

27. Okay… but how?

28. 1) Understand the Status Quo

31. 2) Understanding Your Audience

34. Other questions about your audience:

36. Making Distribution Personalized

37. You’ve listened to your audience!

38. 10. Show me something cool

39. 9. Ask me interesting questions

40. 8. Be fair

41. 7. Reel me in with your title

42. 6. Help me feel sufficiently assessed

43. 5. Feed me

44. 4. Stay on topic

45. 3. Make me laugh
“Laughter is the shortest distance between two people.”- Victor Borge

46. 2. Give me something to brag about

47. 1. Make me an offer I can’t refuse

48. Pro tip for quick hit: put a poll on it

49. Bottom line:
Make something remarkable

50. Stop Having a Conversation With Yourself
and Start Interacting With Your Audience
Presented by:
Sachin Kamdar, CEO and Co-founder, Parse.ly
Owen Fuller, Chief Evangelist, Boombox