Inspired by our Twitter chat on 'Where and how to publish your blog' with co-host Ashley Faulkes, Sujan Patel breaks down the best practices for blog publishing in 2017.

1. Best practices for blog publishing
in 2017
Quuu.co
Featuring Sujan Patel and Ashley Faulkes

2. Quuu.co
In February, we hosted a Twitter chat on 'Where and how to
publish your blog' with SEO & Content expert, Ashley Faulkes.
Inspired by the #Qchat, growth & content marketing guru
Sujan Patel breaks down the best practices for blog publishing
in 2017.

3. Quuu.co
Sujan Patel
@sujanpatel
Ashley Faulkes
@madlemmingz

4. Why should you use blogging in your
marketing strategy?
Quuu.co

5. Quuu.co
Sujan: "Blogging has so many
advantages that it deserves a place
in every marketer’s toolbox."

6. Quuu.co

7. Quuu.co
Thestats:
Websites with a blog tend to have 434% more indexed pages.
B2B marketers who publish blogs get 67% more leads than those
who don’t.
47% of buyers viewed 3-5 pieces of content before engaging with a
sales rep.

8. Is it better to blog natively on your website, or
to use platforms like Medium for blog
publishing?
Quuu.co

9. Quuu.co
Sujan: "I’m in favour of using both – of
creating content for your own web
properties and publishing on external
sites that can build your audience and
expand your reach."

10. Quuu.co

11. Quuu.co

12. What do you find the most difficult
about SEO?
Quuu.co

13. Quuu.co
Sujan: "There are some suggestions that
content – especially high-value content,
deployed strategically – may improve
SEO performance."

14. Quuu.co

15. Quuu.co
Brian Dean of Backlinko found that the average
first page result on Google contains 1,890 words.
Moz and Buzzfeed analyzed the shares and links
of over 1 million articles and found that long form
content of over 1,000 words consistently receives
more shares and links than shorter form content.
The stats:

16. What are your top tips for the
design and layout of a blog?
Quuu.co

17. Quuu.co
Sujan: "This is a subject that I feel doesn’t always
get the attention it deserves. Content creators
like me spend so much time talking about the
“hows” and “whys” of writing great content that
we don’t always emphasise how important it is
for that content to look good."

18. Quuu.co

19. Quuu.co
The stats:
Studies show that new visitors develop an opinion of your
website within 50 milliseconds.
Blog articles with images get 94% more views.
According to studies cited by usability.gov, having a credible-
looking website scored a 4 out of 5 on the relative importance
scale.

20. Quuu.co
Conclusion
Sujan: "Ultimately, when it comes to blog publishing –
whether that’s the way your blog looks, where you should
publish or what kind of content you should create – focus
on the needs of your users. Think about what they need
to know and what kind of content will delight them. "

21. Quuu.co
You can read the full blog post by Sujan here:
http://blog.quuu.co/blog-publishing-2017/
And see a roundup of the #Qchat with Ashley here:
https://twitter.com/i/moments/836880585163423745

22. Quuu.co
ThanQuuu for reading :-)