Quorum Brand
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Discover Quorum Brand and product principles www.quorum.co
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Quorum Brand
- 10. iii CONTENTS Inside the Brand CONTENTS i Cover ii Introduction iii Contents iv Product Principles v Logo vi Typography vii Photographic style viii Immersive pattern viii - - - - -
- 11. iv PRODUCT PRINCIPLES Product Principles PRODUCTPRINCIPLES 1. Human over technology 2. Meaningful over fanciful 3. Evolving over finalised 4. Direction over choice 5. Straightforward over inconsistency To help shape the product to our values, we follow these five key principles: Our #1 Mission : Make civic-engagement more simple and efficient (so people and organisation can focus on what they do for others)
- 12. v PRODUCT PRINCIPLES Voice and Tone PRODUCTPRINCIPLES 1. Fun but not silly 2. Confident but not cocky 3. Smart but not stodgy 4. Popular but not basic 5. Clear but not sloppy Quorum’s voice is human. It’s familiar, friendly, and straightforward. Our priority is explaining our products and helping our users get their work done efficiently so they can get on with their lives. We want to educate people without patronizing or confusing them. One way to think of our voice is to compare what it is to what it isn’t.
- 13. v LOGO Logo Understated, trustworthy, reassured and reliable.
- 17. v LOGO Details LOGO Be human. The new logotype is based on simple, geometric shapes that could work on anything from a flyer to a piece of wearable tech.
- 23. MAINBRANDCOLOURS Quorum Dark The words 20% Approx ratio HSB RGB HEX 0, 0, 13 33, 33, 33 212121 White The canvas 78% Approx ratio HSB RGB HEX 0, 0, 95 242, 242, 242 F2F2F2 v
- 24. v LOGO Sub brand colours SUBBRANDCOLOURS HSB RGB HEX 348, 78, 92 235, 52, 89 EB3459 HSB RGB HEX 0, 209, 156 165, 100, 82 00D19C HSB RGB HEX 323, 69, 86 220, 69, 163 DC45A3 HSB RGB HEX 257, 65, 96 130, 85, 245 8255F5 HSB RGB HEX 100, 77, 85 106, 217, 49 6AD931 HSB RGB HEX 196, 87, 98 32, 192, 251 20BFFB HSB RGB HEX 69, 79, 98 221, 251, 52 DDFB34 HSB RGB HEX 15, 146, 153 183, 90, 60 0F949A HSB RGB HEX 215, 7, 67 159, 164, 171 9FA4AB The dynamic color system allows the strong Quorum logo to adopt the color of the various clients it helps.
- 25. vi TYPOGRAPHY Proxima Nova TYPOGRAPHY Extrabold Bold Semibold Regular Light Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0123456789 Data beyo
- 26. 1. Human 2. Straightforward 3. Bold vii PHOTOGRAPHIC STYLE Principles PHOTOGRAPHICSTYLE Photography provides not just a quick representation Quorum core values, but serves as a powerful catalyst for a richer emotional attachment to the brand. Quorum’s photographic style is:
- 27. vii PHOTOGRAPHIC STYLE Quorum filters PHOTOGRAPHICSTYLE Duotone examples from sub brand colours:
- 28. viii IMMERSIVEPATTERN Immersive Pattern The Immersive Pattern is a visual metaphor and an identity system in one.
- 29. viii IMMERSIVE PATTERN Principles IMMERSIVEPATTERN Volume can be dialed up or down as-needed. Whether it’s in motion or static, the content feels infinite, expansive. Always something more to see. It’s just as effective in Times Square as in Powerpoint. It connects everything the brand touches, internally and externally It’s flexible
- 30. viii IMMERSIVE PATTERN Pattern Assets Style IMMERSIVEPATTERN Icons Fields
- 34. Data beyond expectations. Identify swing zones for Nonprofits
- 35. Open your eyes to new possibilities Plans form $749 a month With Quorum, you’ll have a wide selection of Datas. From NGOs to Govenrment, there’s always something great to discover. 1/3FLORENT BARRESEQUOIA PITCH
- 36. Communication What we do Relationship Management Keep a record of every online and offline interaction with your contact base, to manage and qualify it Develop a long-term relationship of trust with people 2/3FLORENT BARRESEQUOIA PITCH
- 37. How we do it 3/3FLORENT BARRESEQUOIA PITCH SIGN IN Relationship Management Keep a record of every online and offline interaction with your contact base, to manage and qualify it Develop a long-term relationship of trust with people
- 38. Quorum Impact is a civic-tech start-up; a start-up inventing new tools to empower actions. We build web and mobile apps and provide technology to help our clients build meaningful, people-centered, and data driven actions, that achieve their strategic goals and make a change. We rely on data to drive decisions and constantly look for new ways to solve problems. Our Mission
- 39. Az Foundry Made with love by Az Foundry | Brand master : luc@azfoundry.com