Headline: Creative Design and Copywriting Case study body copy: Client: Client is the world leader for business and financial market news. It provides influential decision makers in business, finance and government a competitive edge by connecting them to a dynamic network of information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics through innovative technology—is at the core of everything it does. With more than 15,000 employees in 192 locations, it delivers critical information in a world where information matters. Challenges:  Client was looking to shift from single batch emails to automated, multi-touch lead nurturing, but had very limited internal creative services resources Tactics:  QuickPivot provided campaign messaging and cadence strategy as well as all creative design and copy ‒ Available content mapped to each nurture stage, per target audience group ‒ High-impact, mobile-friendly creative concept developed for early awareness messages, with separate layout templates/graphics designed for later nurture messages ‒ Subject line A/B testing utilized Results:  Average 5% increase in email open and click rates  Average 51% conversion to form submission from click  30% of engaged contacts downloaded 2 or more items  Based on success metrics, campaign repurposed as welcome campaign for all new contacts to the database, including purchased lists, with automatic routing to job role-specific follow-up campaigns Header over pop-up’s : Click images below for more on these tactics Image 1 (Campaign Visio Flow) QuickPivot developed a full-year strategy that provided the right level of event promotion and follow-up communication, while evaluating contacts’ product interest to properly nurture them to purchase. Image 2 (Campaign Creative COMBINE INTO ONE IMAGE) In addition to the overall campaign messaging logic and cadence, QuickPivot also guided the client’s team through a design of high-impact email creative to better leverage product branding and content for lead nurturing. Image 3 (Campaign Content and Messaging) QuickPivot mapped out all messaging tone and calls to action based on best practices per nurture stage. This provided a complete roadmap for the campaign, and facilitated quick configuration turnaround to get the campaign in-market within weeks, not months.

1. Case Study
Challenges
Client had robust, multi-channel
lead generation but was heavily
reliant on tele-sales to follow-up.
Very low conversion to sale from
free trial.
• Client was looking to shift from
single batch emails to automated,
multi-touch lead nurturing, but
had very limited internal creative
services resources
Tactics
• QuickPivot provided campaign
messaging and cadence strategy,
creative design and copy
• Content mapped to nurture stage,
per target audience group
• High-impact, mobile-friendly
creative concept developed
for early awareness messages,
with separate layout templates/
graphics designed for later nurture
messages
• A/B testing utilized to optimze
strategy in the long-term
Results
5%Average ncrease in email open
and click rates
51%Average conversion to form
submission from click
30%Engaged contacts downloaded
2 or more items
• Based on success metrics,
campaign repurposed as welcome
campaign for all new contacts to
the database, including purchased
lists, with automatic routing to job
role-specific follow-up campaigns
Creative Design and Copywriting
Client is the world leader for business and financial market news. It provides influential decision makers
in business, finance and government a competitive edge by connecting them to a dynamic network of
information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics
through innovative technology—is at the core of everything it does. With more than 15,000 employees
in 192 locations, it delivers critical information in a world where information matter.
33 Arch Street, 9th Floor
Boston, MA 02110
T: 617.880.4000
F: 617.880.4001
www.quickpivot.com
About QuickPivot™
QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises.
QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen,
connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com,
or call +1-617-880-4000, or email info@quickpivot.com.
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