Slides from QuickLessons-sponsored Brandon Hall Group webinar presented 4/27/11: “Using Social Media for Learning: Tools and Practices.” Includes survey responses from webinar.

1. Using Social Media for Learning:Tools and Practices PRESENTED BY: Tom Werner, Chief Research Officer Richard Nantel, co-CEO April 27, 2011

3. Over 5,000 clients globally

4. Nearly 200,000 subscribe to our newsletters

5. Industry’s top rated blog Focus on developing research-driven solutions to drive organizational performance for emerging and large organizations. Through the recent merger of Brandon Hall Research and AC Growth, Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales, Marketing, and Executive Management.

7. Talent Management

8. Leadership Development

9. Sales and Marketing

10. Strategic Planning

11. Business Process Innovation

12. Technology Systems

13. Measurement (ROI)

14. Metrics Management

15. Social Media and CommunicationsResearch Membership Program Knowledge Bases Technology Selection Strategy and Planning Customized Benchmarking Growth Driven Organization Diagnostic Vertical Market Analysis Client Resonance Framework Workshops Excellence Awards Smartchoice™ Certification About Brandon Hall Group

16. Thank you to our sponsor!

17. How to reach us brandon-hall.com, click on Contact

18. About this webinar Feel free to tweet with Twitter hashtag: #Bhsocialmedia All attendees will receive the slides after the webinar If you have any questions during the webinar, please type them in the Questions area

19. Agenda The phenomenon of social media Best practices of social media for learning Tools for using social media for learning QuickLessons’ izzui

20. Polls 1 and #2

21. Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.

22. Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.

23. The phenomenonof social media Twitter Hashtag : #BHsocialmedia

24. Social media Profiles Groups Messaging Blogs Wikis Experts RSS feeds Tagging,bookmarking Chat Forums Search

25. The social part is familiar We know a lot of learning happens informally We want follow-up after formal training We want good ‘water cooler discussions’ We want networking and relationship building

27. A phenomenon ‘We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world’

28. Impact on the IT Department A megatrend: ‘Consumerization of IT’ New tech starts at home, then spreads to work Our tech at home often better than at work We expect to use the best tools, either provided by work or our own

29. Impact on the learning function Learners seeing the value of social media Social media tools appearing in learning systems Informal and blended learning initiatives starting to include social media

30. Learners value social media

31. LMSs are adding social features Total = 132 LMSs

32. Supplements formal training Social media allow: Conversations to continue after training Peer-to-peer interaction, groups Learners to find individualized answers Learners to share own content

33. Makes training more efficient Social media allow: Shorter formal training Content available on-demand when needed More content created by more contributors More feedback about what works

34. Reaches different audiences Social media can engage: New employees Recently trained employees Knowledgeable employees External learners

35. Best practices of social media for learning Twitter Hashtag : #BHsocialmedia

36. Chrysler Academy 2.0 The situation: certification-based training programs for dealer personnel The need: real-time performance support, more collaboration and informal learning, train faster, capture Boomer intelligence, distribution information faster, get more timely feedback from dealers

37. Why social media? Make learning an everyday event and build a learning community Draw out knowledge of the dealerships Providing instant access to learning and knowledge, not tied to a formal course

38. Which social media tools? Search, links, authoring, tags, RSS, blogs, polls and surveys, forums, peer-to-peer networking

39. Which social media tools?

40. Results Time to deliver information to dealers reduced from 2 weeks to 1 day Cost of a new-vehicle launch kit for dealers reduced from $100,000 to $10,000-$15,000

41. Cisco Learning Network The situation: Cisco certifications for employees, customers, partners The need: dramatically increase the number of Cisco certification holders worldwide, handle more specialties, offer more training resources and options, traditional web page not enough

42. Why social media? Certification has previously been an individual pursuit Wanted more conversation and collaboration, a community experience Meet the expectations of today’s learners Use expertise of the participants

43. Which social media tools? Video, podcasts, learning modules, discussion forums, communities, learning games, mentoring connections Profiles, site-wide search, wikis, blogs, tagging, social bookmarking, polls, RSS feeds

44. Which social media tools?

45. Results 7 million site visits and over 206,000 registered members from 230 countries

46. HP Enterprise Sales Fitness Center The situation: 10,000 consultative selling professionals The need: Make sales force more consultative and knowledgeable across all products and solutions, minimize time spent out of field, apply 70-20-10 learning model (70% on the job, 20% coaching, 10% formal learning)

47. Why social media? Connect learning to day-to-day selling Create safe environment for questions Make sales people self-reliant in finding help Have sales people share own content

48. Which social media tools? Microsoft SharePoint, blogs, wikis, email, instant messaging, discussion forums, surveys, podcasts, RSS feeds

49. Which social media tools?

50. Results Saves $7,500 per learner vs. formal training Post-training survey results: Using available sales resources to engage with customers: +10% Developing consultative customer relationships: +20% Developing compelling questions to gain customer interest: +20% Using the Sales Playbook: +20% Using customer research to develop leads: +35%

51. HP Enterprise Sales Fitness Center

52. 3 key take-aways Use some ‘push’ technology to draw learners in Don’t obsess about measurement Don’t worry if not everyone loves it

53. Poll 3

54. Note: Webinar had over 500 attendees; results represent approximately 480 training professional as respondents. Answers equal over 100% as multiple answers were allowed.

55. Social media tools for learning

56. Tool Selection Considerations Costs (financial, opportunity cost, time investment) Terms of use Ownership of content Export options Control of access Acceptance by end users/Ease of use Built into existing tools, such as LMS

57. Intranet Profiles Tags Ratings Wikis Blogs, microblogs, discussion boards Messaging

58. Private social networks Microblogging Profiles Groups Files, links, images Messaging Questions, polls Topic tagging Searchable archive

59. Public social networks

60. Facebook Facebook is the largest of all social networking groups: 600 million users 1 out of every 8 minutes on line is spent on Facebook 40% of users are 35+ years old

61. Facebook Trainers can use Facebook groups to fill the gaps and keep learners engaged between formal training events. Private groups on Facebook Trainers can share: Training updates, schedules, events New resources Discussion topics Links

62. Facebook The most popular types of content, in order, are: Image with text Image Video Text External links Poll Address social media preferences within course design 90% of Facebook users don’t return to a fan page once they click the Like button (Social Media Examiner)

63. LinkedIn Now 100+ million users: a new user every second LinkedIn represents a more business-oriented environment; most suited for external training, e.g., partners, vendors Encourage learners to develop a PLN (personal learning network) and join LinkedIn groups Use Q&A, Polls, Events features

64. LinkedIn Members-only groups on LinkedIn for training: Set up with Request to Join: Users must requestto join group and be approved by manager. Discussions can be restricted to members only.

65. Twitter Over 100 million users Natural companion to other social media, for real-time updates: offers immediacy, linkage, and reach Use hashtags (#) for topics and “at” signs (@) for people Posting, sharing, indexing and retweeting of note-taking before, during and after live events (lectures, conferences, seminars)

67. Presentation Sharing Sites Trainers can use to share PowerPoints, PDFs, documents, videos and webinars as part of a blended learning strategy. SlideShare (most well known, works with LinkedIn) Other options: SlideSix, SlideRocket, Prezi, mybrainshark

68. Online Polls & Surveys Mix polls and surveys with social media for increased learner engagement and more effective training material Poll creation tools: LinkedIn PollDaddy SurveyMonkey

69. Video Sharing Trainers can use video sharing sitesto post videos to help learners access training on demand. For example: Provide a demo of how a product works. Present lecture-type content in a series. Share tips and steps to accomplishing a task, such as how to use a certain software or complete SOP’s.

70. Wikis “Wiki” is from a Hawaiian word meaning “fast.” A wiki site is accessible as needed as a lasting but updatable training reference, and can be collaborative with learner input if desired. Predominantly for text-based information, can also include images, hyperlinks, etc. Twitter Hashtag : #BHsocialmedia

71. The list goes on... Blogs RSS feeds Whiteboarding Podcasting Webinars More information will be included in follow up to this webinar.

72. and social media

73. QuickLessons: About Us We provide online content development and sharing solutions Flagship product: online collaborative platform Focus on engaging, intuitive and easy-to-use features Customizable plans, based on a SaaS offering Export options: offline, online, LMS use,and now Facebook

74. QuickLessons & Izzui Izzui is an app for sharing and tracking QuickLessons courses on Facebook.

75. An entire social network surrounding your content

76. Izzui Homepage

77. Izzui Courses Izzui is SCORM compliant

78. Izzui Users Izzui users get free, unlimited access to QuickLessons

79. Please get in touch! QuickLessons Website: www.quicklessons.com Twitter: @quicklessons Alfredo Leone Email: alfredo.leone@quicklessons.com Ann Shea Email: annshea@quicklessons.comTwitter: @annieinthesun Twitter Hashtag : #BHsocialmedia