1. International Logistics
Quentez Hodge
Cliff Padgett

2. Discussion Outline
 History
 Demographics
 Facts and Figures
 Port Commerce
 Strategic Location
 Challenges in a Changing
World
 SWOT Analysis
 Conclusion

3. History of Singapore
 Established as a trading
post in 1819 for East
Indian Company
 Seceded from Malaysia
1965
 Established a
parliamentary republic
 1983 Established
Singapore Trade
Development Board

4. Demographics of Singapore
 Population- 5,567,301
 Official Languages
 English, Chinese, Malay, and
Tamil
 Representative Democracy
 President and Prime Minister
 People’s Action Party
 Exports
 Refined Petroleum
 Electronics,
 Pharmaceuticals
 The Largest Sovereign City
State

5. Facts and Figures
Worlds busiest port
 1.15 billion gross tons
(2014)
 23.2 million TEUs
 Operations-
 Container Berths- 52
 Quay Length- 15,500
 Area- 1486 Acres
 Quay Cranes- 190
 Capacity- 35,000 kTEU
 Annually, more than 140,000 ships
call at Singapore.
 GDP grew 8.6% annually on
average between 1965 and 1999
 Real capita GDP grew eightfold
from $4000 to $32,000+

6. Port Commerce
 International Maritime
Center
 Maritime and Port
Authority (MPA) of
Singapore
 140,000 vessels call at the
Port of Singapore
 19,000 Container Ships
 21,400 Tankers
 12,200 Bulk Carriers
 Leader in Ship Building
and Repair Facilities

7. Composition of Exports

8. Strategic Location
 EXTENSIVE COMMUNICATIONS
NETWORK
 is a major communications and IT
hub in the region, offering
efficient and low cost
communications and IT linkages
to the rest of the world.
 GLOBAL MEETING PLACE
 With its world-class
infrastructure, excellent range of
conference and hospitality venues
and services, it’s the center of the
hub and spoke system.
 http://mediasixstudio.com/PSA/transhi
pment.php

9. Cont.
 Global transportation network
 located in the heart of Asia,
Singapore serves as the gateway to
the region’s fast growing markets.
 connects some 200 shipping lines
to more than 600 ports in over 120
countries.
 airport offers more than 3,500
weekly flights to 140 cities in 50
countries.
 ACCESS TO MARKETS
 An extensive network of more
than 50 Double Taxation
Agreements, 7 Free Trade
Agreements and 6 Bilateral
Shipping Agreements provides
greater access to key markets in
the region and around the world.

10. SWOT Analysis
Strengths Weaknesses
 Worlds easiest place to do
business according to world
Bank, 2010.
 Second most competitive
economy by World
Competitiveness Yearbook
2007.
 Number one in total cargo
volume and TEU’s
 515,415,000 tons
 32.24 Million TEU’s in 2013.
 Higher operations charges than
neighboring port Klang.
 Ex: their prices ranges from
35% to 75% higher.
 Rising labor cost, land cost,
and appreciation of the
Singapore dollar.
 Incurring higher cost of land
recovery and development
because the scarcity of land

11. SWOT Analysis
Opportunities Threats
 Shipping lines are using larger
ships to call at fewer ports in
order to reduce costs.
 Investments in their
infrastructure and R&D
sectors.
 4 million in sustainability
 6 million in asset integrity and
risk management.
 Improving the safety of off
shore E&P activities (oil and
gas exploration and production.
 The port of Tanjung Pelepas - or PTP
 Fastest Growing port!
 Located in Malaysia just a few
miles away from the port in
Singapore.
 Acquired Singapore's biggest
customer Maersk Sealand
(August,2000) and the world's
second largest shipping lines
Evergreen. (2002)
 Cut cost 30%

12. Port of Tanjung Pelepas

13. Cont.
Fast Facts Fast Facts
 Singapore embarked on the
development of terminal phases
3&4 with the first berth ready
for operation in 2014. When
completed by 2020, the new
terminals will boost
Singapore’s total container
handling capacity to 50 million
TEUs per year.
 Singapore's decided to set aside
$44 million to reduce costs
for shipping lines and improve
skills at the port to compete
with them.

14. Conclusion
 History
 Demographics
 Facts and Figures
 Port Commerce
 Strategic Location
 Challenges in a Changing
World
 SWOT Analysis
 Conclusion

15. Citations
 http://www.worldportsource.com/ports/commerce/S
GP_Port_of_Singapore_244.php
 http://www.ship-
technology.com/projects/portofsingapore/
 http://traveltips.usatoday.com/singapore-ports-
63264.html
 http://www.spjain.org/bba/singapore_advantage.asp
 http://mediasixstudio.com/PSA/transhipment.php

16. Questions????